a.k.a. Brands (NYSE:AKA – Get Free Report) and 1-800 FLOWERS.COM (NASDAQ:FLWS – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, institutional ownership, dividends, risk, earnings, analyst recommendations and profitability.
Profitability
This table compares a.k.a. Brands and 1-800 FLOWERS.COM’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| a.k.a. Brands | -4.43% | -20.93% | -5.17% |
| 1-800 FLOWERS.COM | -8.69% | -28.81% | -8.75% |
Insider and Institutional Ownership
55.3% of a.k.a. Brands shares are held by institutional investors. Comparatively, 38.4% of 1-800 FLOWERS.COM shares are held by institutional investors. 18.2% of a.k.a. Brands shares are held by company insiders. Comparatively, 52.2% of 1-800 FLOWERS.COM shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| a.k.a. Brands | 1 | 2 | 1 | 0 | 2.00 |
| 1-800 FLOWERS.COM | 1 | 1 | 1 | 0 | 2.00 |
a.k.a. Brands currently has a consensus target price of $19.00, indicating a potential upside of 67.25%. 1-800 FLOWERS.COM has a consensus target price of $3.75, indicating a potential upside of 0.54%. Given a.k.a. Brands’ higher probable upside, analysts clearly believe a.k.a. Brands is more favorable than 1-800 FLOWERS.COM.
Risk and Volatility
a.k.a. Brands has a beta of 1.39, meaning that its stock price is 39% more volatile than the S&P 500. Comparatively, 1-800 FLOWERS.COM has a beta of 1.34, meaning that its stock price is 34% more volatile than the S&P 500.
Earnings and Valuation
This table compares a.k.a. Brands and 1-800 FLOWERS.COM”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| a.k.a. Brands | $600.21 million | 0.21 | -$31.43 million | ($2.48) | -4.58 |
| 1-800 FLOWERS.COM | $1.69 billion | 0.14 | -$199.99 million | ($2.11) | -1.77 |
a.k.a. Brands has higher earnings, but lower revenue than 1-800 FLOWERS.COM. a.k.a. Brands is trading at a lower price-to-earnings ratio than 1-800 FLOWERS.COM, indicating that it is currently the more affordable of the two stocks.
Summary
a.k.a. Brands beats 1-800 FLOWERS.COM on 8 of the 12 factors compared between the two stocks.
About a.k.a. Brands
a.k.a. Brands Holding Corp. operates a portfolio of online fashion brands in the United States, Australia, and internationally. The company offers streetwear apparel, dresses, tops, bottoms, shoes, headwear, and accessories through its online stores under the Princess Polly, Petal & Pup, Culture Kings, and mnml brands. It also operates physical stores under the Culture Kings brand. The company was founded in 2018 and is headquartered in San Francisco, California.
About 1-800 FLOWERS.COM
1-800-FLOWERS.COM, Inc. provides gifts for various occasions in the United States and internationally. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements, plants, gifts, personalized products, dipped berries, popcorns, gourmet foods and gift baskets, cookies, chocolates, candies, wines, and gift-quality fruits. It offers its products and services through online platform under the 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, FruitBouquets.com, Harry & David, Moose Munch, The Popcorn Factory, Wolferman's Bakery, PersonalizationMall.com, Simply Chocolate, Vital Choice, DesignPac, Stock Yards, Shari's Berries, BloomNet, Napco, and Flowerama brand names. 1-800-FLOWERS.COM, Inc. was founded in 1976 and is headquartered in Jericho, New York.
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