Critical Survey: Airship AI (NASDAQ:AISP) versus HubSpot (NYSE:HUBS)

HubSpot (NYSE:HUBS) and Airship AI (NASDAQ:AISP) are both technology companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, valuation, analyst recommendations, profitability, earnings, dividends and risk.

Insider & Institutional Ownership

90.4% of HubSpot shares are held by institutional investors. Comparatively, 5.9% of Airship AI shares are held by institutional investors. 3.7% of HubSpot shares are held by insiders. Comparatively, 46.8% of Airship AI shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Analyst Recommendations

This is a summary of current ratings for HubSpot and Airship AI, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
HubSpot	2	16	15	0	2.39
Airship AI	1	1	0	0	1.50

HubSpot currently has a consensus price target of $271.07, suggesting a potential upside of 9.64%. Airship AI has a consensus price target of $6.50, suggesting a potential upside of 217.07%. Given Airship AI’s higher probable upside, analysts clearly believe Airship AI is more favorable than HubSpot.

Profitability

This table compares HubSpot and Airship AI’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
HubSpot	4.26%	8.66%	4.47%
Airship AI	144.60%	-19.13%	18.72%

Valuation & Earnings

This table compares HubSpot and Airship AI”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
HubSpot	$3.13 billion	3.94	$45.91 million	$2.83	87.36
Airship AI	$15.32 million	4.61	$29.32 million	$0.67	3.06

HubSpot has higher revenue and earnings than Airship AI. Airship AI is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

HubSpot has a beta of 1.18, meaning that its stock price is 18% more volatile than the S&P 500. Comparatively, Airship AI has a beta of 0.61, meaning that its stock price is 39% less volatile than the S&P 500.

Summary

HubSpot beats Airship AI on 9 of the 14 factors compared between the two stocks.

About HubSpot

HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Management Systems Hub enables businesses to create new and edit existing web content. It offers Operations Hub, which is designed to unify customer data, automate business processes, data cleanup, and provide customer insights and connections; and Commerce Hub, a B2B commerce suite. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success, as well as phone and/or email and chat-based support services. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.

About Airship AI

Airship AI Holdings, Inc. offers AI-driven video, sensor, and data management surveillance platform in the United States. The company provides Airship Acropolis OS, an IP and analog video surveillance; Airship Command, a suite of visualization tools that allows users to view data and evidence ingested from the edge; and Airship Outpost for high-definition recording with user defined low-bit rate video stream encoding. It serves government, public sector, law enforcement, military, and commercial enterprise organizations. The company was formerly known as Super Simple AI, Inc. and changed its name to Airship AI Holdings, Inc. in March 2023. Airship AI Holdings, Inc. was founded in 2006 and is headquartered in Redmond, Washington.