Northern Financial Advisors Inc Makes New $716,000 Investment in Salesforce Inc. $CRM

Northern Financial Advisors Inc bought a new position in shares of Salesforce Inc. (NYSE:CRM) in the third quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund bought 3,120 shares of the CRM provider’s stock, valued at approximately $716,000.

Other institutional investors also recently made changes to their positions in the company. Vise Technologies Inc. lifted its position in Salesforce by 39.1% during the third quarter. Vise Technologies Inc. now owns 45,628 shares of the CRM provider’s stock worth $10,475,000 after buying an additional 12,828 shares during the period. Grandfield & Dodd LLC grew its holdings in Salesforce by 12.0% in the 3rd quarter. Grandfield & Dodd LLC now owns 1,866 shares of the CRM provider’s stock valued at $428,000 after buying an additional 200 shares during the period. Cidel Asset Management Inc. grew its holdings in Salesforce by 13.5% in the 3rd quarter. Cidel Asset Management Inc. now owns 4,901 shares of the CRM provider’s stock valued at $1,125,000 after buying an additional 583 shares during the period. Intrua Financial LLC purchased a new position in shares of Salesforce during the 3rd quarter worth about $250,000. Finally, Greatmark Investment Partners Inc. purchased a new position in shares of Salesforce during the 3rd quarter worth about $201,000. 80.43% of the stock is owned by institutional investors and hedge funds.

Salesforce Trading Down 1.0%

NYSE CRM opened at $228.56 on Friday. The company’s fifty day simple moving average is $238.94 and its 200-day simple moving average is $198.88. Salesforce Inc. has a 52 week low of $146.32 and a 52 week high of $269.11. The company has a current ratio of 0.84, a quick ratio of 0.84 and a debt-to-equity ratio of 1.02. The stock has a market cap of $188.10 billion, a P/E ratio of 20.84, a PEG ratio of 1.04 and a beta of 1.26.

Salesforce (NYSE:CRM) last released its quarterly earnings results on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.27 by $2.63. The firm had revenue of $11.35 billion for the quarter, compared to the consensus estimate of $11.33 billion. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. The firm’s quarterly revenue was up 10.8% on a year-over-year basis. During the same quarter in the previous year, the firm posted $2.91 EPS. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. Equities research analysts predict that Salesforce Inc. will post 12.82 EPS for the current fiscal year.

Salesforce Announces Dividend

The firm also recently declared a quarterly dividend, which was paid on Thursday, October 8th. Investors of record on Thursday, September 17th were issued a $0.44 dividend. The ex-dividend date of this dividend was Thursday, September 17th. This represents a $1.76 dividend on an annualized basis and a yield of 0.8%. Salesforce’s dividend payout ratio is currently 16.04%.

Salesforce News Roundup

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce signed a definitive agreement to acquire Rune Technologies, a defense-technology company. The deal supports Salesforce’s push into military and government applications, potentially expanding its addressable market and adding a specialized technology platform. Financial terms were not disclosed. Salesforce Signs Definitive Agreement to Acquire Rune Technologies
• Positive Sentiment: TPM Holdings completed an 18-month realignment centered on Salesforce CRM and artificial intelligence for the architecture, engineering and construction industries. Its combination of TrebleHook and The Hunley Group could expand Salesforce-based implementations and demonstrate growing demand for industry-specific AI tools. TPM Holdings Accelerates Investment in AI and Salesforce CRM
• Positive Sentiment: Several analyst and investment articles describe Salesforce as a potential AI rebound candidate, citing autonomous AI agents, improving monetization, strong free cash flow and its leadership in customer relationship management. These views may support longer-term sentiment, although they are not new company guidance. AI Comeback Story Article
• Neutral Sentiment: Salesforce’s earnings report is approaching, making upcoming revenue growth, AI adoption, margins and forward guidance the main near-term catalysts. The company’s latest reported quarter included revenue of $11.35 billion and adjusted earnings that exceeded consensus estimates. Salesforce Earnings Preview
• Negative Sentiment: Salesforce declined in sympathy with ServiceNow, Fortinet and other software stocks after investors focused on slower contracted-revenue growth despite earnings beats and higher AI targets. The reaction has renewed concerns about enterprise-software demand, AI monetization timelines and elevated sector valuations. ServiceNow Results Dent Software Stocks

Insider Transactions at Salesforce

In other Salesforce news, Director Craig Conway sold 4,500 shares of the stock in a transaction on Friday, September 4th. The shares were sold at an average price of $260.61, for a total transaction of $1,172,745.00. Following the transaction, the director directly owned 5,437 shares in the company, valued at $1,416,936.57. This represents a 45.29% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. Also, Director David Blair Kirk purchased 4,176 shares of the firm’s stock in a transaction that occurred on Friday, September 18th. The stock was purchased at an average price of $239.33 per share, with a total value of $999,442.08. Following the completion of the purchase, the director directly owned 18,748 shares of the company’s stock, valued at approximately $4,486,958.84. This represents a 28.66% increase in their position. The SEC filing for this purchase provides additional information. Corporate insiders own 3.50% of the company’s stock.

Analysts Set New Price Targets

CRM has been the subject of a number of research reports. Citizens Jmp reissued a “market outperform” rating and set a $315.00 price target on shares of Salesforce in a research report on Friday, September 18th. BMO Capital Markets lifted their price objective on Salesforce from $250.00 to $285.00 and gave the company an “outperform” rating in a research note on Thursday, September 17th. JPMorgan Chase & Co. lifted their price target on shares of Salesforce from $250.00 to $265.00 and gave the company an “overweight” rating in a research report on Thursday, August 27th. KeyCorp assumed coverage on shares of Salesforce in a research note on Monday, October 12th. They set a “sector weight” rating for the company. Finally, DA Davidson increased their price objective on shares of Salesforce from $225.00 to $250.00 and gave the stock a “neutral” rating in a research report on Wednesday, October 21st. Three analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, thirteen have issued a Hold rating and three have issued a Sell rating to the stock. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $278.98.

Salesforce Company Profile

Salesforce, Inc (NYSE: CRM) is a global enterprise software company that provides cloud-based customer relationship management (CRM) technology. Its platform helps organizations manage sales, customer service, marketing, commerce, data, analytics and interactions with customers across digital and traditional channels.

The company’s products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and Data Cloud. Salesforce also offers Tableau for data visualization and analytics, MuleSoft for application integration, and Slack for workplace collaboration.