Head-To-Head Comparison: Zillow Group (NASDAQ:ZG) vs. 36Kr (NASDAQ:KRKR)

Zillow Group (NASDAQ:ZG) and 36Kr (NASDAQ:KRKR) are both communication services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, risk, institutional ownership, valuation, dividends, earnings and analyst recommendations.

Profitability

This table compares Zillow Group and 36Kr’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Zillow Group	1.96%	2.32%	1.97%
36Kr	N/A	N/A	N/A

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Zillow Group and 36Kr, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zillow Group	1	12	10	0	2.39
36Kr	1	0	0	0	1.00

Zillow Group presently has a consensus price target of $51.10, indicating a potential upside of 60.22%. Given Zillow Group’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Zillow Group is more favorable than 36Kr.

Risk & Volatility

Zillow Group has a beta of 2.02, suggesting that its share price is 102% more volatile than the S&P 500. Comparatively, 36Kr has a beta of 0.54, suggesting that its share price is 46% less volatile than the S&P 500.

Valuation and Earnings

This table compares Zillow Group and 36Kr”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zillow Group	$2.58 billion	2.78	$23.00 million	$0.22	144.95
36Kr	$32.59 million	0.17	$1.55 million	($2.40)	-1.18

Zillow Group has higher revenue and earnings than 36Kr. 36Kr is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

20.3% of Zillow Group shares are held by institutional investors. Comparatively, 0.1% of 36Kr shares are held by institutional investors. 29.9% of Zillow Group shares are held by insiders. Comparatively, 39.4% of 36Kr shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Zillow Group beats 36Kr on 13 of the 14 factors compared between the two stocks.

About Zillow Group

Zillow Group, Inc. operates real estate brands in mobile applications and Websites in the United States. The company offers premier agent and rentals marketplaces, new construction marketplaces, advertising, display advertising, and business technology solutions, as well as dotloop and floor plans. It also provides mortgage originations and the sale of mortgages, and advertising to mortgage lenders and other mortgage professionals; and title and escrow services. In addition, the company's brand portfolio includes Zillow Premier Agent, Zillow Home Loans, Zillow Rentals, Trulia, StreetEasy, HotPads, and Out East; and a suite of marketing software and technology solutions for the real estate industry, including ShowingTime+, Spruce, and Follow Up Boss. Zillow Group, Inc. was incorporated in 2004 and is headquartered in Seattle, Washington.

About 36Kr

36Kr Holdings Inc. provides content and business services in the People's Republic of China. It creates and distributes various content, including insightful reports on companies and industries, timely market updates, thought-provoking editorials, and commentaries, as well as original video and audio content in various industries, such as technology, consumer, retail, healthcare, media and entertainment, and enterprise services. The company's business services include online advertising services; enterprise value-added services, such as integrated marketing, advertisement agent, online/offline event, and consulting services; and subscription services to individuals, institutional investors, and enterprises. 36Kr Holdings Inc. was founded in 2010 and is headquartered in Beijing, the People's Republic of China.