Research Analysts’ Recent Ratings Updates for Zillow Group (ZG)

Several analysts have recently updated their ratings and price targets for Zillow Group (NASDAQ: ZG):

• 8/6/2026 – Zillow Group had its price target lowered by Royal Bank Of Canada from $70.00 to $55.00. They now have an “outperform” rating on the stock.
• 8/6/2026 – Zillow Group had its price target lowered by Canaccord Genuity Group Inc. from $52.00 to $40.00. They now have a “hold” rating on the stock.
• 8/6/2026 – Zillow Group had its price target lowered by Citigroup Inc. from $68.00 to $52.00. They now have a “buy” rating on the stock.
• 8/6/2026 – Zillow Group was downgraded by Sanford C. Bernstein from “outperform” to “market perform”. They now have a $38.00 price target on the stock, down from $50.00.
• 8/6/2026 – Zillow Group was given a new $40.00 price target by Evercore Inc. They now have an “in-line” rating on the stock.
• 8/6/2026 – Zillow Group was downgraded by Evercore Inc from “outperform” to “hold”. They now have a $40.00 price target on the stock.
• 8/6/2026 – Zillow Group had its price target lowered by Benchmark Co. from $110.00 to $80.00. They now have a “buy” rating on the stock.
• 8/6/2026 – Zillow Group had its price target lowered by DA Davidson from $60.00 to $50.00. They now have a “buy” rating on the stock.
• 8/6/2026 – Zillow Group had its price target lowered by Susquehanna from $50.00 to $38.00. They now have a “neutral” rating on the stock.
• 8/6/2026 – Zillow Group had its price target lowered by Cantor Fitzgerald from $34.00 to $32.00. They now have a “neutral” rating on the stock.
• 8/4/2026 – Zillow Group was downgraded by Zacks Research from “strong-buy” to “hold”.
• 8/3/2026 – Zillow Group had its price target lowered by KeyCorp from $65.00 to $57.00. They now have an “overweight” rating on the stock.
• 7/31/2026 – Zillow Group had its price target lowered by UBS Group AG from $75.00 to $50.00. They now have a “buy” rating on the stock.
• 7/7/2026 – Zillow Group had its price target raised by Wells Fargo & Company from $45.00 to $46.00. They now have an “equal weight” rating on the stock.
• 7/6/2026 – Zillow Group was upgraded by Zacks Research from “hold” to “strong-buy”.
• 6/12/2026 – Zillow Group had its price target lowered by The Goldman Sachs Group, Inc. from $53.00 to $40.00. They now have a “neutral” rating on the stock.
• 6/11/2026 – Zillow Group had its “neutral” rating reaffirmed by BTIG Research.
• 6/10/2026 – Zillow Group had its price target lowered by Royal Bank Of Canada to $70.00. They now have an “outperform” rating on the stock.

Insider Activity at Zillow Group

In other Zillow Group news, insider Dan Spaulding sold 3,078 shares of the business’s stock in a transaction dated Monday, May 18th. The shares were sold at an average price of $37.40, for a total value of $115,117.20. Following the transaction, the insider directly owned 49,696 shares in the company, valued at $1,858,630.40. The trade was a 5.83% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CFO Jeremy Hofmann sold 5,501 shares of the stock in a transaction that occurred on Monday, May 18th. The shares were sold at an average price of $37.40, for a total transaction of $205,737.40. Following the completion of the sale, the chief financial officer directly owned 68,315 shares of the company’s stock, valued at approximately $2,554,981. This trade represents a 7.45% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold 42,910 shares of company stock valued at $1,605,732 over the last ninety days. Corporate insiders own 29.88% of the company’s stock.

Zillow Group (NASDAQ:ZG) is a U.S.-based online real estate marketplace that connects consumers, real estate professionals and mortgage lenders through a suite of digital products and advertising services. Founded in 2006 by Rich Barton and Lloyd Frink and headquartered in Seattle, Washington, the company operates a portfolio of consumer-facing brands and tools designed to simplify home search, rental discovery, valuation and mortgage shopping.

Zillow’s core products include its consumer websites and mobile apps that list homes for sale and rent, the Zestimate automated home value estimate, and marketplaces that connect buyers and renters with agents and lenders.