Charles Collier Sells 20,538 Shares of Roku (NASDAQ:ROKU) Stock

Roku, Inc. (NASDAQ:ROKU) insider Charles Collier sold 20,538 shares of the company’s stock in a transaction that occurred on Tuesday, August 4th. The stock was sold at an average price of $145.93, for a total value of $2,997,110.34. Following the transaction, the insider owned 15,200 shares in the company, valued at $2,218,136. This trade represents a 57.47% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Charles Collier also recently made the following trade(s):

• On Monday, July 6th, Charles Collier sold 20,538 shares of Roku stock. The shares were sold at an average price of $142.51, for a total value of $2,926,870.38.
• On Thursday, June 4th, Charles Collier sold 20,537 shares of Roku stock. The shares were sold at an average price of $124.94, for a total value of $2,565,892.78.
• On Tuesday, June 2nd, Charles Collier sold 7,067 shares of Roku stock. The stock was sold at an average price of $127.26, for a total value of $899,346.42.

Roku Trading Down 0.3%

Roku stock traded down $0.37 on Wednesday, hitting $146.96. 3,854,873 shares of the stock traded hands, compared to its average volume of 2,668,996. Roku, Inc. has a 1 year low of $78.53 and a 1 year high of $148.88. The firm has a market cap of $21.67 billion, a P/E ratio of 110.50 and a beta of 2.01. The business’s fifty day simple moving average is $137.55 and its 200 day simple moving average is $115.71.

Trending Headlines about Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Analysts expect Roku’s platform business—including advertising and streaming services—to remain the key growth engine in the second quarter. Strong ad trends, user engagement, and an upbeat outlook could support the stock if management meets or exceeds expectations. Yahoo Finance earnings preview
• Positive Sentiment: Roku is scheduled to report second-quarter earnings after the market close on August 6. The shares’ approach toward a three-year high indicates that investors are positioning for potentially strong results, although elevated expectations increase the risk of volatility. Schaeffers Research earnings article
• Positive Sentiment: Roku has added four free channels, a move that could modestly expand content availability and viewing engagement, supporting the platform’s advertising ecosystem. Roku free channels article
• Neutral Sentiment: Consumer coverage highlights Roku device recommendations, remote-control features, and troubleshooting guidance. These stories may help product awareness but are unlikely to materially affect near-term financial results. Pocket-lint Roku product article
• Negative Sentiment: The main earnings risk is continued weakness in device sales, along with uncertainty surrounding advertising trends and Roku’s pending Fox acquisition. With the stock already valued at a high earnings multiple and near its 12-month high, disappointing guidance could trigger a sharp pullback. Zacks earnings preview

Institutional Investors Weigh In On Roku

A number of hedge funds have recently modified their holdings of the business. Empowered Funds LLC increased its position in Roku by 18.6% in the first quarter. Empowered Funds LLC now owns 3,291 shares of the company’s stock worth $232,000 after buying an additional 515 shares in the last quarter. Focus Partners Wealth bought a new stake in Roku during the 1st quarter worth approximately $229,000. EverSource Wealth Advisors LLC lifted its holdings in Roku by 145.4% during the second quarter. EverSource Wealth Advisors LLC now owns 1,394 shares of the company’s stock valued at $123,000 after purchasing an additional 826 shares in the last quarter. First Trust Advisors LP boosted its position in shares of Roku by 231.0% in the second quarter. First Trust Advisors LP now owns 70,786 shares of the company’s stock worth $6,221,000 after purchasing an additional 49,399 shares during the period. Finally, Brown Advisory Inc. bought a new stake in shares of Roku during the 2nd quarter valued at $326,000. Institutional investors own 86.30% of the company’s stock.

Wall Street Analyst Weigh In

Several research firms have commented on ROKU. Robert W. Baird reissued a “neutral” rating and issued a $160.00 target price on shares of Roku in a report on Monday, June 15th. Weiss Ratings reissued a “hold (c-)” rating on shares of Roku in a research report on Friday, May 15th. Fox Advisors set a $157.00 price objective on Roku in a research report on Friday, July 17th. Needham & Company LLC lifted their target price on Roku from $140.00 to $170.00 and gave the stock a “buy” rating in a report on Monday, June 15th. Finally, Morgan Stanley upped their price target on Roku from $150.00 to $170.00 and gave the company an “overweight” rating in a report on Thursday, June 4th. Ten analysts have rated the stock with a Buy rating and seventeen have assigned a Hold rating to the company’s stock. According to MarketBeat.com, the company presently has an average rating of “Hold” and an average target price of $155.12.

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.