Cricut (NASDAQ:CRCT) CEO Sells $286,200.00 in Stock

Cricut, Inc. (NASDAQ:CRCT) CEO Arora Ashish sold 60,000 shares of the stock in a transaction on Monday, August 3rd. The shares were sold at an average price of $4.77, for a total transaction of $286,200.00. Following the completion of the sale, the chief executive officer directly owned 4,327,105 shares of the company’s stock, valued at approximately $20,640,290.85. This trade represents a 1.37% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Arora Ashish also recently made the following trade(s):

• On Wednesday, August 5th, Arora Ashish sold 60,000 shares of Cricut stock. The stock was sold at an average price of $5.98, for a total transaction of $358,800.00.
• On Monday, June 1st, Arora Ashish sold 16,366 shares of Cricut stock. The shares were sold at an average price of $4.30, for a total transaction of $70,373.80.
• On Wednesday, May 20th, Arora Ashish sold 60,000 shares of Cricut stock. The shares were sold at an average price of $3.95, for a total transaction of $237,000.00.

Cricut Trading Up 22.9%

CRCT traded up $1.13 on Wednesday, hitting $6.07. 3,161,939 shares of the stock traded hands, compared to its average volume of 478,768. The business has a fifty day moving average price of $4.48 and a two-hundred day moving average price of $4.35. Cricut, Inc. has a 52 week low of $3.73 and a 52 week high of $6.93. The firm has a market capitalization of $1.27 billion, a PE ratio of 14.12 and a beta of 0.19.

Cricut (NASDAQ:CRCT) last issued its earnings results on Tuesday, August 4th. The company reported $0.19 EPS for the quarter, beating analysts’ consensus estimates of $0.06 by $0.13. The business had revenue of $156.28 million during the quarter, compared to analyst estimates of $159.95 million. Cricut had a return on equity of 24.83% and a net margin of 12.71%. On average, equities research analysts forecast that Cricut, Inc. will post 0.14 EPS for the current fiscal year.

Wall Street Analyst Weigh In

CRCT has been the topic of a number of analyst reports. Morgan Stanley reissued an “underweight” rating and issued a $3.70 target price on shares of Cricut in a research note on Wednesday. Weiss Ratings upgraded Cricut from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Tuesday, July 21st. Finally, The Goldman Sachs Group reiterated a “sell” rating and issued a $3.75 price target on shares of Cricut in a research report on Wednesday, May 6th. One research analyst has rated the stock with a Hold rating and four have issued a Sell rating to the company’s stock. According to data from MarketBeat, Cricut has a consensus rating of “Strong Sell” and a consensus target price of $3.82.

More Cricut News

Here are the key news stories impacting Cricut this week:

• Positive Sentiment: Significant EPS beat: Cricut reported second-quarter earnings of $0.19 per share, well above the $0.04–$0.06 analyst estimates and up from $0.11 a year earlier. Cricut Tops Q2 Earnings Estimates
• Positive Sentiment: Profitability improved: Net income rose 59% year over year to $39.1 million, while the company reported a 10.36% net margin and 21.37% return on equity. Cricut Reports Second Quarter 2026 Financial Results
• Positive Sentiment: Subscriber base expanded: Cricut ended the quarter with more than 3.1 million paid subscribers, an increase of 3% from the prior-year period, supporting the company’s recurring-revenue model. Cricut Q2 2026 Earnings Call Transcript
• Positive Sentiment: Shareholder return supported: Cricut paid its recurring semiannual dividend of $0.10 per share in July, reinforcing the investment case highlighted in a recent Seeking Alpha analysis. Cricut Is Crafting Value Where It Matters Most
• Neutral Sentiment: Management said it made progress executing its strategic priorities; the earnings presentation and call provided additional details on the quarter’s performance and initiatives. Cricut Q2 2026 Results Presentation
• Negative Sentiment: Revenue declined: Second-quarter revenue fell 9% year over year to $156.3 million and missed the approximately $160.0 million consensus estimate, indicating continued pressure on sales despite better cost and earnings performance. Cricut Earnings Report

Institutional Inflows and Outflows

A number of institutional investors have recently modified their holdings of the company. Vanguard Group Inc. increased its holdings in Cricut by 3.6% during the 3rd quarter. Vanguard Group Inc. now owns 4,729,857 shares of the company’s stock valued at $29,751,000 after purchasing an additional 163,602 shares in the last quarter. Geode Capital Management LLC grew its holdings in shares of Cricut by 2.3% during the fourth quarter. Geode Capital Management LLC now owns 1,417,153 shares of the company’s stock worth $7,016,000 after purchasing an additional 31,736 shares during the last quarter. Arrowstreet Capital Limited Partnership increased its stake in shares of Cricut by 51.4% in the third quarter. Arrowstreet Capital Limited Partnership now owns 1,379,155 shares of the company’s stock valued at $8,675,000 after buying an additional 467,934 shares in the last quarter. State Street Corp raised its holdings in shares of Cricut by 0.9% in the fourth quarter. State Street Corp now owns 1,220,292 shares of the company’s stock valued at $6,040,000 after buying an additional 11,170 shares during the last quarter. Finally, Dimensional Fund Advisors LP raised its holdings in shares of Cricut by 30.4% in the first quarter. Dimensional Fund Advisors LP now owns 985,868 shares of the company’s stock valued at $3,687,000 after buying an additional 229,663 shares during the last quarter. Institutional investors own 19.60% of the company’s stock.

Cricut Company Profile

Cricut, Inc (NASDAQ: CRCT) is a U.S.-based technology company specializing in personal and small-business crafting solutions. The company designs and markets a family of cutting machines that leverage computer-aided design to precisely cut a wide range of materials, including paper, vinyl, fabric and leather. Complementing its hardware offerings, Cricut provides proprietary software and mobile applications that enable users to create custom artwork, import graphics and access a vast library of pre-designed projects and fonts through a subscription service.

Founded as a division of Provo Craft & Novelty in 2005, Cricut emerged as an independent public company in March 2021.