Pursuit Attractions and Hospitality (NYSE:PRSU – Get Free Report) and Xponential Fitness (NYSE:XPOF – Get Free Report) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, profitability, earnings, dividends, risk and institutional ownership.
Risk & Volatility
Pursuit Attractions and Hospitality has a beta of 1.41, indicating that its share price is 41% more volatile than the S&P 500. Comparatively, Xponential Fitness has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500.
Insider and Institutional Ownership
89.9% of Pursuit Attractions and Hospitality shares are owned by institutional investors. Comparatively, 58.6% of Xponential Fitness shares are owned by institutional investors. 0.8% of Pursuit Attractions and Hospitality shares are owned by insiders. Comparatively, 24.1% of Xponential Fitness shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| Pursuit Attractions and Hospitality | 6.19% | 5.30% | 3.54% |
| Xponential Fitness | -11.28% | -3.40% | 3.29% |
Analyst Ratings
This is a summary of current recommendations and price targets for Pursuit Attractions and Hospitality and Xponential Fitness, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Pursuit Attractions and Hospitality | 0 | 1 | 2 | 1 | 3.00 |
| Xponential Fitness | 2 | 7 | 2 | 0 | 2.00 |
Pursuit Attractions and Hospitality presently has a consensus target price of $47.00, suggesting a potential downside of 16.19%. Xponential Fitness has a consensus target price of $8.44, suggesting a potential upside of 21.67%. Given Xponential Fitness’ higher possible upside, analysts clearly believe Xponential Fitness is more favorable than Pursuit Attractions and Hospitality.
Earnings & Valuation
This table compares Pursuit Attractions and Hospitality and Xponential Fitness”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Pursuit Attractions and Hospitality | $452.42 million | 3.39 | $22.67 million | $0.99 | 56.65 |
| Xponential Fitness | $314.88 million | 1.08 | -$33.79 million | ($1.38) | -5.03 |
Pursuit Attractions and Hospitality has higher revenue and earnings than Xponential Fitness. Xponential Fitness is trading at a lower price-to-earnings ratio than Pursuit Attractions and Hospitality, indicating that it is currently the more affordable of the two stocks.
Summary
Pursuit Attractions and Hospitality beats Xponential Fitness on 12 of the 14 factors compared between the two stocks.
About Pursuit Attractions and Hospitality
Pursuit Attractions & Hospitality, Inc. engages in the provision of hospitality and leisure activities, experiential marketing, and live events. It operates through the following segments: Pursuit, Spiro, and GES Exhibitions. The Pursuit segment provides travel experiences that include recreational attractions, unique hotels and lodges, food and beverage, retail, sightseeing, and ground transportation services. The Spiro segment is an experiential marketing agency that partners with brands around the world to manage and elevate their global experiential marketing activities. The GES Exhibitions segment is a global exhibition services company that partners with exhibition and conference organizers as a full-service provider of strategic and logistics solutions to manage the complexity of their shows. The company was founded in 1926 and is headquartered in Denver, CO.
About Xponential Fitness
Xponential Fitness, Inc., through its subsidiaries, operates as a boutique fitness franchisor in North America. It offers pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training, and yoga services under the Club Pilates, Pure Barre, CycleBar, StretchLab, Row House, YogaSix, Rumble, AKT, Stride, and BFT brands. Xponential Fitness, Inc. was founded in 2017 and is headquartered in Irvine, California.
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