NIKE’s (NKE) “Outperform” Rating Reiterated at Robert W. Baird

NIKE (NYSE:NKE)‘s stock had its “outperform” rating reiterated by equities researchers at Robert W. Baird in a report issued on Wednesday,Benzinga reports. They currently have a $70.00 price objective on the footwear maker’s stock. Robert W. Baird’s price objective would indicate a potential upside of 65.16% from the stock’s previous close.

NKE has been the subject of several other research reports. Zacks Research lowered shares of NIKE from a “hold” rating to a “strong sell” rating in a report on Monday, June 1st. Royal Bank Of Canada reaffirmed a “neutral” rating on shares of NIKE in a report on Wednesday. Telsey Advisory Group set a $47.00 price objective on NIKE and gave the company a “market perform” rating in a research report on Wednesday. The Goldman Sachs Group reduced their price objective on NIKE from $46.00 to $42.00 and set a “neutral” rating on the stock in a research note on Wednesday. Finally, Deutsche Bank Aktiengesellschaft lowered their target price on NIKE from $51.00 to $43.00 and set a “hold” rating for the company in a research note on Friday, June 26th. Fourteen investment analysts have rated the stock with a Buy rating, nineteen have issued a Hold rating and three have issued a Sell rating to the company. Based on data from MarketBeat, the stock has a consensus rating of “Hold” and an average target price of $56.04.

NIKE Price Performance

Shares of NYSE:NKE traded up $1.33 on Wednesday, hitting $42.38. The stock had a trading volume of 51,387,971 shares, compared to its average volume of 21,058,291. NIKE has a twelve month low of $40.00 and a twelve month high of $80.17. The company has a debt-to-equity ratio of 0.50, a quick ratio of 1.45 and a current ratio of 2.14. The firm’s 50 day moving average price is $44.01 and its 200-day moving average price is $53.56. The company has a market capitalization of $62.77 billion, a price-to-earnings ratio of 28.08, a price-to-earnings-growth ratio of 1.81 and a beta of 1.12.

NIKE (NYSE:NKE) last announced its earnings results on Tuesday, June 30th. The footwear maker reported $0.20 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.11 by $0.09. NIKE had a net margin of 4.84% and a return on equity of 16.41%. The business had revenue of $10.97 billion during the quarter, compared to analysts’ expectations of $10.85 billion. During the same quarter last year, the company posted $0.14 EPS. The firm’s revenue for the quarter was down 1.1% on a year-over-year basis. On average, equities research analysts predict that NIKE will post 1.49 earnings per share for the current year.

Insiders Place Their Bets

In other news, CEO Elliott Hill acquired 23,660 shares of the stock in a transaction that occurred on Monday, April 13th. The stock was acquired at an average price of $42.27 per share, for a total transaction of $1,000,108.20. Following the transaction, the chief executive officer directly owned 265,247 shares in the company, valued at approximately $11,211,990.69. This represents a 9.79% increase in their ownership of the stock. The purchase was disclosed in a document filed with the SEC, which is available at this link. Also, Director Timothy D. Cook bought 25,000 shares of the firm’s stock in a transaction on Friday, April 10th. The stock was acquired at an average cost of $42.43 per share, with a total value of $1,060,750.00. Following the completion of the purchase, the director owned 130,480 shares of the company’s stock, valued at approximately $5,536,266.40. This trade represents a 23.70% increase in their position. The SEC filing for this purchase provides additional information. Insiders purchased 64,441 shares of company stock worth $2,734,204 over the last three months. Insiders own 0.80% of the company’s stock.

Institutional Trading of NIKE

Hedge funds have recently bought and sold shares of the stock. J. Stern & Co. LLP increased its position in shares of NIKE by 49,010.4% during the fourth quarter. J. Stern & Co. LLP now owns 48,054,542 shares of the footwear maker’s stock worth $3,061,555,000 after acquiring an additional 47,956,692 shares in the last quarter. Norges Bank bought a new position in NIKE during the 4th quarter worth about $829,956,000. Harris Associates L P acquired a new stake in shares of NIKE in the 2nd quarter valued at about $621,525,000. Capital World Investors lifted its holdings in shares of NIKE by 16.2% in the fourth quarter. Capital World Investors now owns 49,069,951 shares of the footwear maker’s stock valued at $3,126,246,000 after purchasing an additional 6,830,938 shares in the last quarter. Finally, Jasper Ridge Partners L.P. lifted its holdings in shares of NIKE by 2,492.4% in the fourth quarter. Jasper Ridge Partners L.P. now owns 4,883,229 shares of the footwear maker’s stock valued at $311,111,000 after purchasing an additional 4,694,859 shares in the last quarter. 64.25% of the stock is currently owned by institutional investors and hedge funds.

Trending Headlines about NIKE

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: NIKE posted Q4 EPS of $0.20 and revenue of $10.97 billion, both ahead of Wall Street estimates, while management also highlighted margin improvement and a more disciplined “margin-first” reset. NIKE, Inc. Reports Fiscal 2026 Fourth Quarter and Full Year Results
• Positive Sentiment: Several analysts still see upside from current levels: Jefferies kept a Buy rating, BTIG reaffirmed Buy, and Barclays maintained Overweight even after cutting its target, signaling that some firms believe the long-term recovery story remains intact. Analyst rating updates
• Neutral Sentiment: RBC and UBS reiterated Neutral ratings, while Citigroup, Goldman Sachs, Piper Sandler, Bank of America and Wells Fargo all reduced price targets, showing a broadly cautious Wall Street stance rather than a clear bullish or bearish consensus. Analyst target cuts and rating updates
• Negative Sentiment: China sales fell 12%, and multiple reports said NIKE warned that the turnaround will take longer as consumer demand and marketplace cleanup remain uneven. Nike earnings, revenue top estimates even as China sales drop 12%
• Negative Sentiment: Investors also reacted to the company’s cautious guidance and the fact that shares touched multi-year lows before and after the report, suggesting the market wants clearer proof of a sustained recovery before rerating the stock. 5 Things to Know Before the Stock Market Opens on Wednesday, July 1, 2026

About NIKE

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).