Vital Farms (NASDAQ:VITL – Free Report) had its price objective decreased by Craig Hallum from $55.00 to $20.00 in a report issued on Thursday morning,Benzinga reports. Craig Hallum currently has a buy rating on the stock.
Other equities research analysts have also issued reports about the stock. Weiss Ratings reiterated a “hold (c+)” rating on shares of Vital Farms in a research report on Monday, December 29th. BMO Capital Markets dropped their target price on shares of Vital Farms from $60.00 to $50.00 and set an “outperform” rating for the company in a research report on Thursday, December 18th. Jefferies Financial Group reaffirmed a “buy” rating and set a $52.00 target price on shares of Vital Farms in a research note on Wednesday, December 17th. TD Cowen reiterated a “buy” rating on shares of Vital Farms in a report on Tuesday, January 20th. Finally, DA Davidson set a $47.00 price target on shares of Vital Farms and gave the stock a “buy” rating in a research note on Wednesday, December 17th. Ten equities research analysts have rated the stock with a Buy rating, three have given a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average price target of $40.92.
Check Out Our Latest Stock Report on Vital Farms
Vital Farms Price Performance
Vital Farms (NASDAQ:VITL – Get Free Report) last released its earnings results on Thursday, February 26th. The company reported $0.35 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.38 by ($0.03). Vital Farms had a return on equity of 20.69% and a net margin of 8.73%.The business had revenue of $213.55 million for the quarter, compared to analysts’ expectations of $212.83 million. During the same quarter in the prior year, the business posted $0.23 EPS. The business’s revenue for the quarter was up 28.6% compared to the same quarter last year. As a group, analysts expect that Vital Farms will post 1.11 earnings per share for the current fiscal year.
Insider Activity at Vital Farms
In related news, major shareholder Matthew Ohayer sold 20,000 shares of the business’s stock in a transaction on Monday, March 2nd. The shares were sold at an average price of $20.33, for a total value of $406,600.00. Following the sale, the insider owned 6,321,190 shares in the company, valued at approximately $128,509,792.70. The trade was a 0.32% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, Director Karl Khoury purchased 5,000 shares of the firm’s stock in a transaction that occurred on Monday, March 9th. The shares were acquired at an average cost of $18.45 per share, for a total transaction of $92,250.00. Following the purchase, the director owned 119,789 shares of the company’s stock, valued at $2,210,107.05. This represents a 4.36% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. 21.30% of the stock is owned by corporate insiders.
Hedge Funds Weigh In On Vital Farms
A number of institutional investors and hedge funds have recently made changes to their positions in VITL. Exchange Traded Concepts LLC bought a new stake in shares of Vital Farms in the 3rd quarter worth about $28,000. Triumph Capital Management purchased a new position in Vital Farms in the fourth quarter worth about $25,000. Quarry LP purchased a new position in Vital Farms in the fourth quarter worth about $27,000. Global Retirement Partners LLC increased its stake in Vital Farms by 4,382.6% during the fourth quarter. Global Retirement Partners LLC now owns 1,031 shares of the company’s stock worth $33,000 after acquiring an additional 1,008 shares during the last quarter. Finally, Caitong International Asset Management Co. Ltd bought a new stake in Vital Farms during the third quarter worth approximately $55,000. 98.59% of the stock is owned by hedge funds and other institutional investors.
Key Vital Farms News
Here are the key news stories impacting Vital Farms this week:
- Positive Sentiment: Craig Hallum cut its price target for VITL from $55 to $20 but kept a “buy” rating; the firm still projects material upside versus the current price, which may provide some investor support. Vital Farms (NASDAQ:VITL) Price Target Cut to $20.00 by Analysts at Craig Hallum
- Neutral Sentiment: Media/analyst commentary pieces offering broader takes on consumer goods companies include coverage of Vital Farms; these may provide context but are not breaking developments on their own. Analysts Offer Insights on Consumer Goods Companies: FitLife Brands (FTLF) and Vital Farms (VITL)
- Negative Sentiment: Multiple law firms have filed or announced class actions alleging securities-law violations covering the May 8, 2025–Feb 26, 2026 period and are soliciting lead‑plaintiff applicants; growing litigation risk is a clear negative catalyst and likely a primary driver of selling pressure. Shareholders who lost money in Vital Farms, Inc. (NASDAQ: VITL) Should Contact Wolf Haldenstein Immediately
- Negative Sentiment: Additional plaintiff‑solicitation and class‑action notices from Rosen, Pomerantz, Schall, Faruqi, DJS, Bronstein and others amplify legal headlines and may increase uncertainty, defense costs and investor concern. Example: Rosen firm reminder. ROSEN, A LEADING INVESTOR RIGHTS LAW FIRM, Encourages Vital Farms, Inc. Investors to Secure Counsel…
- Negative Sentiment: Unusual options activity: traders bought a large number of puts (reported jump to 3,449 puts, ~110% above typical volume), indicating speculative bearish bets that can amplify downward moves. (Reported in market headlines today.)
- Negative Sentiment: Market commentary notes the stock has recently fallen several percent amid the above developments, underscoring investor concern. Vital Farms (VITL) Stock Sinks As Market Gains: What You Should Know
About Vital Farms
Vital Farms, traded on the NASDAQ under the symbol VITL, is a U.S.-based food company specializing in pasture-raised egg and dairy products. The company partners with a network of family farms across the United States to produce eggs, butter and related items under a certified humane, pasture-centric farming model. Vital Farms’ supply chain emphasizes animal welfare, environmental stewardship and transparent sourcing, appealing to consumers seeking ethically produced, high-quality ingredients.
Founded in 2007 and headquartered in Austin, Texas, Vital Farms began by marketing pasture-raised eggs to health- and ethically minded shoppers.
Further Reading
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