goeasy (TSE:GSY) Cut to “Hold” at ATB Cormark Capital Markets

ATB Cormark Capital Markets downgraded shares of goeasy (TSE:GSY) from a moderate buy rating to a hold rating in a research note published on Thursday morning, Marketbeat Ratings reports. They currently have C$42.00 price objective on the stock, down from their prior price objective of C$85.00.

Other equities analysts also recently issued research reports about the stock. TD Securities cut their target price on shares of goeasy from C$44.00 to C$36.00 and set a “hold” rating on the stock in a research note on Thursday. Scotiabank lowered their price target on goeasy from C$61.00 to C$55.00 in a report on Thursday. Desjardins lowered their price target on goeasy from C$64.00 to C$47.00 and set a “buy” rating for the company in a report on Thursday. National Bank Financial cut their price objective on goeasy from C$50.00 to C$38.00 in a research report on Thursday. Finally, Jefferies Financial Group reduced their price objective on goeasy from C$50.00 to C$39.00 in a research note on Thursday. Two equities research analysts have rated the stock with a Buy rating, six have given a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat, the company has a consensus rating of “Hold” and an average price target of C$72.00.

goeasy Price Performance

GSY opened at C$34.87 on Thursday. The firm has a 50 day moving average price of C$88.62 and a 200 day moving average price of C$125.20. The company has a market cap of C$558.83 million, a PE ratio of 2.54, a price-to-earnings-growth ratio of 0.84 and a beta of 0.16. goeasy has a 1 year low of C$33.13 and a 1 year high of C$216.50. The company has a debt-to-equity ratio of 543.86, a quick ratio of 28.46 and a current ratio of 23.15.

goeasy (TSE:GSY) last announced its quarterly earnings results on Wednesday, April 1st. The company reported C($20.25) earnings per share for the quarter. goeasy had a negative net margin of 10.51% and a negative return on equity of 16.05%. The business had revenue of C$446.40 million for the quarter. Sell-side analysts expect that goeasy will post 20.3207343 earnings per share for the current year.

More goeasy News

Here are the key news stories impacting goeasy this week:

• Positive Sentiment: Desjardins cut its price target to C$47 but kept a “buy” rating — the new target implies ~34.8% upside from the current price; this is a relatively constructive analyst view. Article Title
• Positive Sentiment: Scotiabank lowered its target to C$55 (still a sizable upside), signaling analysts still see medium‑term recovery potential despite trimming forecasts. Article Title
• Positive Sentiment: Raymond James reduced its target to C$50 but maintains a level implying significant upside vs. current price, supporting the view some firms still expect stabilization. Article Title
• Neutral Sentiment: TD Securities trimmed its target to C$36 and moved to a “hold” — a modestly lower view that suggests limited near‑term upside. Article Title
• Neutral Sentiment: National Bank cut its target to C$38 (small implied upside) and Jefferies cut to C$39 — both reduce expectations but leave room for recovery if fundamentals improve. Article Title Tickerreport
• Negative Sentiment: ATB Cormark downgraded goeasy from “moderate buy” to “hold” and cut its target to C$42, signaling a material pullback in conviction. Article Title
• Negative Sentiment: RBC cut its target to C$33 — below the current share price — which is explicitly bearish and likely adds selling pressure. Article Title
• Negative Sentiment: Coverage of the sector: Reuters reports Canadian banks hold about C$880 million of exposure to goeasy, raising concerns about potential credit losses/counterparty risk that directly weigh on the stock. Article Title
• Negative Sentiment: Market writeups flagged the share move (trading down) and cited the Reuters exposure story plus the analyst revisions as drivers of the sell‑off. Article Title

About goeasy

goeasy Ltd provides financial services to own furniture, electronics, computers, and appliances. It offers merchandise leasing of household furnishings, appliances, and home electronic products to consumers under weekly or monthly leasing agreements. The company also offers unsecured installment loans to consumers. Its reportable business segments include easyhome and easyfinancial, of which it derives maximum revenue from easyfinancial segment.