ServiceNow (NYSE:NOW) Now Covered by Analysts at Benchmark

Analysts at Benchmark initiated coverage on shares of ServiceNow (NYSE:NOW) in a report released on Wednesday,MarketScreener reports. The firm set a “buy” rating and a $125.00 price target on the information technology services provider’s stock. Benchmark’s price objective points to a potential upside of 20.64% from the company’s current price.

A number of other research firms have also recently issued reports on NOW. Robert W. Baird set a $175.00 target price on ServiceNow in a research note on Thursday, January 29th. Citigroup lifted their price objective on ServiceNow from $235.00 to $237.00 and gave the company a “buy” rating in a report on Friday, January 30th. DA Davidson reiterated a “buy” rating and issued a $220.00 price objective on shares of ServiceNow in a research report on Thursday, January 29th. KeyCorp dropped their target price on shares of ServiceNow from $155.00 to $115.00 and set an “underweight” rating on the stock in a report on Thursday, January 29th. Finally, HSBC cut their price target on shares of ServiceNow from $266.40 to $226.00 and set a “buy” rating on the stock in a research note on Friday, January 30th. Three analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, five have assigned a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus target price of $189.77.

ServiceNow Trading Down 0.9%

NOW traded down $0.93 during mid-day trading on Wednesday, hitting $103.62. The stock had a trading volume of 8,349,831 shares, compared to its average volume of 18,717,586. The stock’s fifty day simple moving average is $112.02 and its 200-day simple moving average is $148.62. The firm has a market capitalization of $108.38 billion, a price-to-earnings ratio of 62.12, a price-to-earnings-growth ratio of 1.76 and a beta of 0.99. ServiceNow has a 1-year low of $98.00 and a 1-year high of $211.48. The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.00.

ServiceNow (NYSE:NOW) last announced its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The company had revenue of $3.57 billion during the quarter, compared to analyst estimates of $3.53 billion. During the same quarter in the previous year, the business earned $0.73 EPS. The firm’s revenue was up 20.7% on a year-over-year basis. As a group, research analysts forecast that ServiceNow will post 8.93 EPS for the current fiscal year.

Insider Buying and Selling at ServiceNow

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction that occurred on Thursday, February 12th. The stock was sold at an average price of $101.17, for a total transaction of $151,755.00. Following the completion of the transaction, the director owned 46,430 shares of the company’s stock, valued at $4,697,323.10. This represents a 3.13% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the firm’s stock in a transaction that occurred on Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the transaction, the insider directly owned 26,314 shares of the company’s stock, valued at $2,781,652.94. This represents a 5.05% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last quarter, insiders have sold 16,237 shares of company stock worth $1,697,162. Corporate insiders own 0.34% of the company’s stock.

Institutional Investors Weigh In On ServiceNow

Several institutional investors and hedge funds have recently added to or reduced their stakes in the business. J. Derek Lewis & Associates Inc. bought a new stake in ServiceNow during the 4th quarter worth about $238,000. Stance Capital LLC increased its position in shares of ServiceNow by 456.7% in the fourth quarter. Stance Capital LLC now owns 8,050 shares of the information technology services provider’s stock valued at $1,233,000 after acquiring an additional 6,604 shares during the last quarter. Rockefeller Capital Management L.P. raised its holdings in ServiceNow by 649.2% during the fourth quarter. Rockefeller Capital Management L.P. now owns 515,470 shares of the information technology services provider’s stock worth $78,965,000 after acquiring an additional 446,667 shares in the last quarter. Bank of New Hampshire boosted its position in ServiceNow by 401.9% during the fourth quarter. Bank of New Hampshire now owns 9,275 shares of the information technology services provider’s stock valued at $1,421,000 after purchasing an additional 7,427 shares during the last quarter. Finally, Fund Advisors of America Inc FL acquired a new position in ServiceNow during the fourth quarter valued at approximately $507,000. 87.18% of the stock is owned by institutional investors.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Benchmark initiated coverage with a Buy and a $125 target, arguing the steep multi-month selloff creates a compelling long-term entry point for investors. ServiceNow Has Fallen 45%, Wall Street Says Buy Now
• Positive Sentiment: Morgan Stanley reiterated a Buy and kept a high $210 price target, citing resilient growth and AI monetization potential that supports long-term revenue expansion. ServiceNow: Resilient Growth, AI Monetization, and Accretive Acquisitions Create Attractive Risk/Reward
• Positive Sentiment: Analyst and industry commentary positions ServiceNow as a key play on “agentic” enterprise AI (Now Assist, workflow automation), arguing AI is a revenue opportunity and supporting subscription growth that should underpin recovery. ServiceNow: A Strong Bet On Agentic AI
• Positive Sentiment: New partnerships (Zenity, Vonage, Cohesity) and integrations expand ServiceNow’s role as an AI control layer — a strategic positive for enterprise stickiness and future monetization. Do New AI Security Partnerships Quietly Recast ServiceNow’s (NOW) Role As The Enterprise Control Layer?
• Neutral Sentiment: Wells Fargo trimmed its price target to $185 from $225 but kept an Overweight rating — signals that fundamentals are intact, though near-term expectations were moderated. Wall Street Price Prediction: ServiceNow Price Target Set at $185
• Neutral Sentiment: ServiceNow scheduled Q1 2026 results for April 22 — the upcoming report is a key near-term catalyst that could amplify moves in either direction. ServiceNow to Announce First Quarter 2026 Financial Results on April 22
• Negative Sentiment: Market commentary notes this is ServiceNow’s worst quarter on record for the stock and highlights significant recent share-price compression (roughly 40–50% off prior highs), keeping sentiment fragile and valuation under scrutiny. ServiceNow’s stock is having its worst quarter on record. What comes next?

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.