Stifel Nicolaus Has Lowered Expectations for NIKE (NYSE:NKE) Stock Price

NIKE (NYSE:NKE) had its price objective reduced by investment analysts at Stifel Nicolaus from $65.00 to $56.00 in a report released on Wednesday,MarketScreener reports. The firm presently has a “hold” rating on the footwear maker’s stock. Stifel Nicolaus’ price target indicates a potential upside of 24.76% from the stock’s current price.

A number of other analysts have also weighed in on NKE. Robert W. Baird dropped their target price on shares of NIKE from $93.00 to $85.00 and set an “outperform” rating for the company in a report on Friday, December 19th. Piper Sandler dropped their price objective on NIKE from $75.00 to $60.00 and set an “overweight” rating for the company in a report on Wednesday. Needham & Company LLC cut NIKE from a “buy” rating to a “hold” rating in a research note on Thursday, January 8th. Weiss Ratings upgraded NIKE from a “sell (d+)” rating to a “hold (c-)” rating in a report on Monday, January 12th. Finally, BTIG Research dropped their price target on NIKE from $90.00 to $75.00 and set a “buy” rating for the company in a research note on Wednesday. Nineteen investment analysts have rated the stock with a Buy rating, thirteen have assigned a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average target price of $64.57.

NIKE Trading Down 15.0%

Shares of NYSE:NKE traded down $7.94 during trading on Wednesday, reaching $44.89. 87,936,225 shares of the company traded hands, compared to its average volume of 17,079,348. The company has a current ratio of 2.06, a quick ratio of 1.40 and a debt-to-equity ratio of 0.50. NIKE has a 52-week low of $44.67 and a 52-week high of $80.17. The firm has a market capitalization of $66.45 billion, a price-to-earnings ratio of 26.42, a P/E/G ratio of 2.69 and a beta of 1.27. The business’s fifty day moving average is $59.68 and its 200-day moving average is $63.66.

NIKE (NYSE:NKE) last posted its quarterly earnings results on Tuesday, March 31st. The footwear maker reported $0.35 EPS for the quarter, beating analysts’ consensus estimates of $0.29 by $0.06. The company had revenue of $11.28 billion during the quarter, compared to analyst estimates of $11.23 billion. NIKE had a net margin of 5.43% and a return on equity of 18.43%. The firm’s revenue was up .1% compared to the same quarter last year. During the same period in the prior year, the business posted $0.54 EPS. As a group, analysts forecast that NIKE will post 2.05 EPS for the current year.

Hedge Funds Weigh In On NIKE

Institutional investors have recently added to or reduced their stakes in the company. Cornerstone Financial Management LLC bought a new stake in shares of NIKE during the 4th quarter valued at $26,000. Twin Peaks Wealth Advisors LLC purchased a new position in NIKE during the 2nd quarter valued at about $31,000. Sankala Group LLC bought a new stake in NIKE during the fourth quarter worth about $26,000. J.Safra Asset Management Corp bought a new stake in NIKE during the fourth quarter worth about $29,000. Finally, Kemnay Advisory Services Inc. purchased a new stake in NIKE in the fourth quarter worth about $30,000. Institutional investors own 64.25% of the company’s stock.

Trending Headlines about NIKE

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Q3 results beat estimates on both top and bottom lines (EPS $0.35 vs. ~$0.29 consensus; revenue ~$11.28B roughly in line-to-slightly-above expectations), showing the turnaround still produces tangible operational progress. NIKE, Inc. Reports Fiscal 2026 Third Quarter Results
• Neutral Sentiment: Management says the company has taken intentional actions (clearing unhealthy inventory, rebalancing wholesale vs. DTC) that pressure near‑term margins but are intended to set up later improvement — a strategic move that could pay off but delays visible recovery. Nike Takes ‘Intentional’ Hit To Clear ‘Unhealthy Inventory’ In Q3 As CEO Eyes Turnaround By Year-End
• Negative Sentiment: Weak guidance drove the selloff: Nike guided fiscal Q4 revenue to decline (company-range), below Street expectations, and warned Greater China sales will remain soft — management said the China reset could take multiple quarters. Nike Stock Sinks to Lowest Level Since 2014 as Weak Sales Outlook Spooks Investors
• Negative Sentiment: Margin pressure from tariffs, promotions and inventory actions pushed operating profit and net income materially lower year‑over‑year, undercutting confidence in a near‑term margin rebound. Nike third-quarter sales beat estimates as turnaround efforts gain traction
• Negative Sentiment: Analysts reacted quickly: multiple firms cut price targets or downgraded forecasts (Wells Fargo, Truist, Telsey and others), amplifying downward pressure and raising the risk of further revision. These Analysts Cut Their Forecasts On Nike After Q3 Results
• Negative Sentiment: Investor sentiment soured after candid executive comments about the slow turnaround — headlines and tone (including a blunt CEO remark) reinforced the view that recovery is taking longer than planned. Nike CEO vents as company struggles to regain footing after disappointing profits : ‘I’m so tired’

NIKE Company Profile

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).