Head-To-Head Comparison: Niu Technologies (NASDAQ:NIU) versus Bridgestone (OTCMKTS:BRDCY)

Bridgestone (OTCMKTS:BRDCY) and Niu Technologies (NASDAQ:NIU) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, institutional ownership, dividends, risk, profitability, analyst recommendations and valuation.

Valuation and Earnings

This table compares Bridgestone and Niu Technologies”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bridgestone	$29.63 billion	1.16	$2.19 billion	$0.64	20.88
Niu Technologies	$616.02 million	0.22	-$5.63 million	($0.38)	-4.66

Bridgestone has higher revenue and earnings than Niu Technologies. Niu Technologies is trading at a lower price-to-earnings ratio than Bridgestone, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Bridgestone and Niu Technologies’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bridgestone	N/A	N/A	N/A
Niu Technologies	-4.39%	-24.20%	-6.38%

Insider and Institutional Ownership

75.1% of Niu Technologies shares are owned by institutional investors. 57.1% of Bridgestone shares are owned by insiders. Comparatively, 10.2% of Niu Technologies shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of recent ratings for Bridgestone and Niu Technologies, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bridgestone	0	4	0	0	2.00
Niu Technologies	1	1	0	0	1.50

Niu Technologies has a consensus price target of $3.50, indicating a potential upside of 97.74%. Given Niu Technologies’ higher possible upside, analysts clearly believe Niu Technologies is more favorable than Bridgestone.

Volatility and Risk

Bridgestone has a beta of 0.62, meaning that its stock price is 38% less volatile than the S&P 500. Comparatively, Niu Technologies has a beta of -0.31, meaning that its stock price is 131% less volatile than the S&P 500.

Summary

Bridgestone beats Niu Technologies on 10 of the 12 factors compared between the two stocks.

About Bridgestone

Bridgestone Corporation is a Japan-based manufacturer of tires and rubber products. Its offerings include tires for passenger cars, trucks, buses, motorcycles, aircraft, and off-the-road vehicles, as well as related tire and mobility services. Founded in 1931 by Shojiro Ishibashi, the company takes its name from an English translation of its founder’s surname. Bridgestone acquired the U.S. tire maker Firestone in 1988, expanding its operations and product presence in North America. Bridgestone serves customers worldwide through manufacturing, sales, and service operations across multiple regions.

About Niu Technologies

Niu Technologies designs, develops, manufactures and sells electric two-wheel vehicles and related products. Its offerings include electric scooters, motorcycles, mopeds, bicycles and kick scooters, along with accessories and connected services. Founded in 2014, the company introduced its first electric scooter in 2015. Niu serves customers in China and international markets, including Europe and the Americas, through online channels and a network of retail and service partners. The company is headquartered in Changzhou, China.