Comparing Giftify (NASDAQ:GIFT) & Ollie’s Bargain Outlet (NASDAQ:OLLI)

Giftify (NASDAQ:GIFT) and Ollie’s Bargain Outlet (NASDAQ:OLLI) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, risk, dividends, profitability, institutional ownership and valuation.

Profitability

This table compares Giftify and Ollie’s Bargain Outlet’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Giftify	-8.82%	-35.58%	-24.92%
Ollie’s Bargain Outlet	9.79%	14.54%	9.23%

Valuation & Earnings

This table compares Giftify and Ollie’s Bargain Outlet”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Giftify	$83.18 million	0.26	-$10.49 million	($0.23)	-2.66
Ollie’s Bargain Outlet	$2.65 billion	2.10	$240.60 million	$4.48	20.89

Ollie’s Bargain Outlet has higher revenue and earnings than Giftify. Giftify is trading at a lower price-to-earnings ratio than Ollie’s Bargain Outlet, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Giftify and Ollie’s Bargain Outlet, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Giftify	1	1	0	0	1.50
Ollie’s Bargain Outlet	0	4	13	0	2.76

Ollie’s Bargain Outlet has a consensus price target of $106.13, suggesting a potential upside of 13.38%. Given Ollie’s Bargain Outlet’s stronger consensus rating and higher possible upside, analysts plainly believe Ollie’s Bargain Outlet is more favorable than Giftify.

Volatility & Risk

Giftify has a beta of -1.51, suggesting that its stock price is 251% less volatile than the S&P 500. Comparatively, Ollie’s Bargain Outlet has a beta of 0.36, suggesting that its stock price is 64% less volatile than the S&P 500.

Summary

Ollie’s Bargain Outlet beats Giftify on 12 of the 12 factors compared between the two stocks.

About Giftify

Giftify, Inc. (NASDAQ:GIFT) is a technology company that provides digital gift card, loyalty and customer-engagement solutions for shopping centers and retail destinations. Its platform is designed to help malls and other commercial properties issue and manage gift cards while encouraging visits and spending across participating retailers. Giftify’s services include branded digital gift cards, rewards programs, promotional campaigns and tools that enable retailers and property owners to engage shoppers.

About Ollie’s Bargain Outlet

Ollie’s Bargain Outlet Holdings, Inc. operates Ollie’s Bargain Outlet, a U.S. discount retailer that sells brand-name merchandise at value-oriented prices. Its stores offer a changing assortment of products, including housewares, food, books, toys, flooring, seasonal goods, electronics, health and beauty products, and apparel. The company’s closeout-focused buying model allows it to offer merchandise acquired from manufacturers and other suppliers, including excess inventory and discontinued products.