Vital Farms (NASDAQ:VITL) and Campbell’s (NASDAQ:CPB) Head to Head Comparison

Vital Farms (NASDAQ:VITL) and Campbell’s (NASDAQ:CPB) are both consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, profitability, analyst recommendations, risk, valuation, institutional ownership and earnings.

Analyst Recommendations

This is a breakdown of recent recommendations for Vital Farms and Campbell’s, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vital Farms	1	7	7	0	2.40
Campbell’s	7	13	0	0	1.65

Vital Farms currently has a consensus price target of $16.58, suggesting a potential upside of 78.22%. Campbell’s has a consensus price target of $19.88, suggesting a potential downside of 10.21%. Given Vital Farms’ stronger consensus rating and higher possible upside, equities research analysts clearly believe Vital Farms is more favorable than Campbell’s.

Volatility & Risk

Vital Farms has a beta of 1.16, suggesting that its share price is 16% more volatile than the S&P 500. Comparatively, Campbell’s has a beta of 0.06, suggesting that its share price is 94% less volatile than the S&P 500.

Valuation and Earnings

This table compares Vital Farms and Campbell’s”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vital Farms	$748.90 million	0.53	$66.28 million	($0.55)	-16.92
Campbell’s	$9.74 billion	0.68	$403.00 million	$1.31	16.90

Campbell’s has higher revenue and earnings than Vital Farms. Vital Farms is trading at a lower price-to-earnings ratio than Campbell’s, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Vital Farms and Campbell’s’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Vital Farms	-3.03%	-3.74%	-2.24%
Campbell’s	4.04%	16.44%	4.25%

Insider & Institutional Ownership

98.6% of Vital Farms shares are owned by institutional investors. Comparatively, 52.3% of Campbell’s shares are owned by institutional investors. 3.9% of Vital Farms shares are owned by insiders. Comparatively, 20.6% of Campbell’s shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Campbell’s beats Vital Farms on 9 of the 14 factors compared between the two stocks.

About Vital Farms

Vital Farms, Inc. is a food company that produces and markets pasture-raised eggs and butter. Its products are sold under the Vital Farms brand and include shell eggs, hard-boiled eggs and butter. Founded in 2007 and headquartered in Austin, Texas, the company works with a network of family farms that raise hens on pasture. Vital Farms sources its products from farms primarily across the United States. The company distributes its products through grocery retailers and other food channels, including foodservice.

About Campbell’s

The Campbell’s Company, formerly known as Campbell Soup Company, makes and markets packaged foods and beverages. Its products include soups, sauces, pasta, shelf-stable meals, snacks and beverages, sold under brands such as Campbell’s, Prego, Pace, V8, Goldfish, Pepperidge Farm and Snyder’s of Hanover. Founded in 1869, the company became known for popularizing condensed soup. Today, it serves consumers primarily in the United States and Canada, with products also sold in other markets. Campbell’s is led by President and Chief Executive Officer Mick Beekhuizen, who assumed the role in 2025.