Cardlytics (NASDAQ:CDLX – Get Free Report) and Liberty Media Corporation – Liberty Formula One Series C (NASDAQ:FWONK – Get Free Report) are both communication services companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, analyst recommendations, profitability, dividends, earnings, risk and institutional ownership.
Institutional and Insider Ownership
68.1% of Cardlytics shares are owned by institutional investors. Comparatively, 92.3% of Liberty Media Corporation – Liberty Formula One Series C shares are owned by institutional investors. 5.9% of Cardlytics shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Valuation and Earnings
This table compares Cardlytics and Liberty Media Corporation – Liberty Formula One Series C”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Cardlytics | $233.27 million | 0.04 | -$103.49 million | ($6.40) | -0.25 |
| Liberty Media Corporation – Liberty Formula One Series C | $4.48 billion | 5.46 | $195.18 million | $0.87 | 125.35 |
Liberty Media Corporation – Liberty Formula One Series C has higher revenue and earnings than Cardlytics. Cardlytics is trading at a lower price-to-earnings ratio than Liberty Media Corporation – Liberty Formula One Series C, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a breakdown of current ratings for Cardlytics and Liberty Media Corporation – Liberty Formula One Series C, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Cardlytics | 2 | 2 | 0 | 0 | 1.50 |
| Liberty Media Corporation – Liberty Formula One Series C | 0 | 4 | 7 | 0 | 2.64 |
Cardlytics presently has a consensus price target of $6.00, indicating a potential upside of 268.10%. Liberty Media Corporation – Liberty Formula One Series C has a consensus price target of $118.44, indicating a potential upside of 8.61%. Given Cardlytics’ higher probable upside, equities research analysts plainly believe Cardlytics is more favorable than Liberty Media Corporation – Liberty Formula One Series C.
Profitability
This table compares Cardlytics and Liberty Media Corporation – Liberty Formula One Series C’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Cardlytics | -55.92% | -956.56% | -38.39% |
| Liberty Media Corporation – Liberty Formula One Series C | N/A | N/A | N/A |
Risk & Volatility
Cardlytics has a beta of 0.79, meaning that its stock price is 21% less volatile than the S&P 500. Comparatively, Liberty Media Corporation – Liberty Formula One Series C has a beta of 0.46, meaning that its stock price is 54% less volatile than the S&P 500.
Summary
Liberty Media Corporation – Liberty Formula One Series C beats Cardlytics on 11 of the 14 factors compared between the two stocks.
About Cardlytics
Cardlytics, Inc. is a financial technology and advertising company that operates a marketing platform through banks and other financial institutions. Its technology connects consumers with targeted merchant offers based on transaction data, while providing advertisers with a way to reach customers through digital banking applications and other financial channels. The company’s platform supports merchant-funded rewards, cash-back promotions and purchase-based advertising. Participating consumers can receive offers from retailers, restaurants, travel providers and other businesses, while advertisers can use Cardlytics’ data and measurement tools to target audiences and evaluate whether campaigns lead to purchases.
About Liberty Media Corporation – Liberty Formula One Series C
Liberty Media Corporation’s Liberty Formula One Series C stock (NASDAQ: FWONK) is a tracking stock associated with the company’s Formula One Group. The group’s principal business is Formula 1, the international motorsport series, which organizes and promotes races and manages the championship’s commercial rights, including media, sponsorship, licensing and race-promotion activities. Formula 1 has held world championship races since 1950 and serves a global audience, with events staged across multiple continents.
Receive News & Ratings for Cardlytics Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Cardlytics and related companies with MarketBeat.com's FREE daily email newsletter.
