Analysts’ Weekly Ratings Changes for MediaAlpha (MAX)

A number of firms have modified their ratings and price targets on shares of MediaAlpha (NYSE: MAX) recently:

• 10/31/2026 – MediaAlpha was downgraded by Wall Street Zen from “strong-buy” to “buy”.
• 10/29/2026 – MediaAlpha had its price target raised by Royal Bank Of Canada from $15.00 to $17.00. They now have an “outperform” rating on the stock.
• 10/29/2026 – MediaAlpha had its price target raised by The Goldman Sachs Group from $10.50 to $13.00. They now have a “neutral” rating on the stock.
• 10/29/2026 – MediaAlpha had its price target raised by Canaccord Genuity Group from $17.00 to $18.00. They now have a “buy” rating on the stock.
• 10/29/2026 – MediaAlpha had its price target raised by JPMorgan Chase & Co. from $15.00 to $16.00. They now have a “neutral” rating on the stock.
• 10/21/2026 – MediaAlpha was downgraded by Zacks Research from “strong-buy” to “hold”.
• 10/14/2026 – MediaAlpha had its price target lowered by The Goldman Sachs Group from $14.00 to $10.50. They now have a “neutral” rating on the stock.
• 10/8/2026 – MediaAlpha was upgraded by Weiss Ratings from “hold (c)” to “hold (c+)”.
• 9/22/2026 – MediaAlpha was upgraded by Zacks Research from “hold” to “strong-buy”.
• 9/17/2026 – MediaAlpha was downgraded by Weiss Ratings from “hold (c+)” to “hold (c)”.

MediaAlpha Stock Down 2.9%

Shares of NYSE MAX traded down $0.42 during mid-day trading on Friday, reaching $14.03. The company had a trading volume of 660,497 shares, compared to its average volume of 825,489. The stock’s 50 day moving average is $11.44 and its 200-day moving average is $10.72. MediaAlpha, Inc. has a twelve month low of $7.09 and a twelve month high of $15.99. The stock has a market capitalization of $859.60 million, a PE ratio of 7.71 and a beta of 1.12. The company has a debt-to-equity ratio of 8.49, a quick ratio of 1.32 and a current ratio of 1.32.

MediaAlpha (NYSE:MAX) last announced its earnings results on Wednesday, October 28th. The company reported $0.46 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.28 by $0.18. The firm had revenue of $375.95 million during the quarter, compared to analysts’ expectations of $347.93 million. MediaAlpha had a negative return on equity of 994.23% and a net margin of 8.35%. As a group, equities analysts anticipate that MediaAlpha, Inc. will post 1.47 earnings per share for the current fiscal year.

Insider Activity

In related news, Director Eugene Nonko sold 5,667 shares of the stock in a transaction that occurred on Wednesday, November 4th. The stock was sold at an average price of $15.25, for a total transaction of $86,421.75. Following the completion of the sale, the director directly owned 654,436 shares of the company’s stock, valued at approximately $9,980,149. This represents a 0.86% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CTO Kuanling Yeh sold 25,000 shares of the firm’s stock in a transaction on Monday, November 2nd. The stock was sold at an average price of $14.91, for a total transaction of $372,750.00. Following the sale, the chief technology officer owned 493,091 shares in the company, valued at approximately $7,351,986.81. The trade was a 4.83% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold 6,763,572 shares of company stock worth $94,425,430 in the last 90 days. Corporate insiders own 14.65% of the company’s stock.

MediaAlpha, Inc operates a technology platform that helps insurance carriers and distributors acquire customers through digital channels. Its marketplace connects consumers who are shopping for insurance with providers seeking qualified prospects, using data, analytics and automated systems to facilitate the matching process.

The company’s platform supports customer acquisition across insurance categories, including property and casualty products such as auto and home insurance, as well as health, life and Medicare-related coverage.