Netflix (NASDAQ:NFLX) Stock Price Down 1.2% – Should You Sell?

Netflix, Inc. (NASDAQ:NFLX) fell 1.2% during mid-day trading on Friday. The company traded as low as $66.75 and last traded at $67.06. Approximately 38,271,030 shares changed hands during trading, a decline of 10% from the average session volume of 42,629,906 shares. The stock had previously closed at $67.85.

Key Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Deutsche Bank upgraded Netflix to Buy, arguing that the market may be overlooking the company’s international growth opportunity. The analyst views artificial intelligence as more of a potential tailwind than a threat, although the price target was reduced. Netflix Stock Just Got a Stunning Upgrade After a Brutal 2026 Selloff
• Positive Sentiment: Netflix is emphasizing live programming, advertising-tier expansion and broader engagement initiatives to reignite viewing and counter YouTube’s growing share of consumer attention. Management also highlighted live content as a potential growth driver. Netflix Leans on Live TV as YouTube Competition Threatens Growth
• Neutral Sentiment: Netflix is scheduled to report third-quarter results on October 20. Investors may be especially focused on forward guidance because the stock has fallen after each of the company’s last four reports, with three declines driven primarily by outlook concerns rather than quarterly results. Netflix Reports Oct. 20
• Negative Sentiment: Co-CEO Ted Sarandos acknowledged that Netflix is “not growing as fast” as he wants, while viewership increased only 2% in the first half of 2026. The comments reinforced analyst concerns that growth is decelerating. Netflix co-CEO Says Growth Is Slower Than Desired
• Negative Sentiment: Analysts and investors are increasingly worried that YouTube is winning the “attention war,” contributing to weak engagement trends and recent downgrades. Netflix lost about 14% in September, and its valuation multiple has contracted sharply this year as confidence in future growth has weakened. Why Netflix Lost 14% in September

Wall Street Analyst Weigh In

NFLX has been the subject of several analyst reports. Barclays reduced their price objective on Netflix from $85.00 to $80.00 and set an “equal weight” rating for the company in a research note on Friday, July 17th. Itau BBA Securities dropped their target price on Netflix from $151.40 to $96.00 and set an “outperform” rating on the stock in a report on Wednesday, August 5th. Piper Sandler restated an “overweight” rating and set a $85.00 price target (down from $115.00) on shares of Netflix in a research note on Friday, July 17th. HSBC downgraded Netflix from a “buy” rating to a “hold” rating and decreased their price target for the stock from $96.00 to $76.00 in a report on Tuesday, September 22nd. Finally, Morgan Stanley reissued an “overweight” rating and issued a $90.00 price objective (down from $115.00) on shares of Netflix in a research note on Tuesday, July 14th. Four equities research analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating, fifteen have assigned a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $95.27.

Netflix Trading Down 1.2%

The firm has a market cap of $279.23 billion, a price-to-earnings ratio of 21.11, a PEG ratio of 0.98 and a beta of 1.62. The business has a fifty day moving average of $75.79 and a two-hundred day moving average of $82.36. The company has a debt-to-equity ratio of 0.39, a quick ratio of 1.14 and a current ratio of 1.14.

Netflix (NASDAQ:NFLX) last issued its quarterly earnings data on Thursday, July 16th. The Internet television network reported $0.80 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.79 by $0.01. The firm had revenue of $12.56 billion during the quarter, compared to analysts’ expectations of $12.58 billion. Netflix had a return on equity of 40.02% and a net margin of 28.22%.Netflix’s revenue was up 13.4% on a year-over-year basis. During the same period in the previous year, the firm posted $0.72 earnings per share. As a group, equities analysts expect that Netflix, Inc. will post 3.59 earnings per share for the current fiscal year.

Insider Transactions at Netflix

In other Netflix news, Director Richard Barton sold 720 shares of the firm’s stock in a transaction dated Thursday, September 10th. The shares were sold at an average price of $75.27, for a total transaction of $54,194.40. Following the completion of the transaction, the director directly owned 2,460 shares in the company, valued at approximately $185,164.20. This trade represents a 22.64% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Gregory Peters sold 27,312 shares of Netflix stock in a transaction dated Thursday, August 6th. The stock was sold at an average price of $73.54, for a total transaction of $2,008,524.48. Following the transaction, the chief executive officer owned 120,931 shares of the company’s stock, valued at approximately $8,893,265.74. The trade was a 18.42% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 179,045 shares of company stock worth $13,132,194 in the last 90 days. Insiders own 1.24% of the company’s stock.

Institutional Inflows and Outflows

Several institutional investors have recently modified their holdings of the stock. Cornerstone Financial Management LLC purchased a new position in Netflix during the fourth quarter worth $26,000. Evolution Wealth Management Inc. raised its holdings in shares of Netflix by 2,284.6% in the fourth quarter. Evolution Wealth Management Inc. now owns 310 shares of the Internet television network’s stock worth $29,000 after acquiring an additional 297 shares during the last quarter. Merkkuri Wealth Advisors LLC purchased a new stake in shares of Netflix in the first quarter valued at $31,000. Cedar Mountain Advisors LLC lifted its position in shares of Netflix by 712.5% in the fourth quarter. Cedar Mountain Advisors LLC now owns 325 shares of the Internet television network’s stock valued at $30,000 after acquiring an additional 285 shares in the last quarter. Finally, Tacita Capital Inc boosted its stake in shares of Netflix by 900.0% during the fourth quarter. Tacita Capital Inc now owns 330 shares of the Internet television network’s stock valued at $31,000 after acquiring an additional 297 shares during the last quarter. 80.93% of the stock is currently owned by institutional investors and hedge funds.

Netflix Company Profile

Netflix, Inc (NASDAQ:NFLX) is a global entertainment company that operates a subscription-based streaming service. It offers a broad range of television series, films, documentaries, and other programming, including original productions developed under the Netflix brand and licensed content from third-party studios.

The company also provides advertising-supported viewing options in some markets and has expanded into related entertainment categories, including mobile and cloud-based games, live programming, and consumer products associated with selected titles.