Groupon (NASDAQ:GRPN) Shares Down 6.3% – Should You Sell?

Groupon, Inc. (NASDAQ:GRPN)’s stock price fell 6.3% during trading on Thursday . The company traded as low as $19.28 and last traded at $19.0630. Approximately 153,143 shares traded hands during mid-day trading, a decline of 91% from the average daily volume of 1,612,537 shares. The stock had previously closed at $20.35.

Trending Headlines about Groupon

Here are the key news stories impacting Groupon this week:

• Positive Sentiment: Northland Securities raised its FY2026 EPS forecast to a loss of $0.06 from a loss of $0.20, while projecting positive EPS of $0.02 in the third quarter. The firm also lifted its FY2027 forecast to $1.13 per share from $0.98, with higher estimates for each quarter of 2027. The revisions suggest improving operating momentum and a potentially stronger earnings recovery. Northland Securities earnings estimates for Groupon
• Positive Sentiment: Groupon’s “mystery vacations” are reportedly going viral, giving the company increased consumer attention and potentially supporting bookings, revenue growth, and engagement if the trend converts into sustained demand. Groupon’s mystery vacations are going viral
• Neutral Sentiment: The improved FY2026 and FY2027 projections come from a single analyst, while the broader consensus still expects Groupon to post a full-year 2026 loss of $0.17 per share. Investors may therefore want additional evidence from upcoming results before fully crediting the recovery outlook.
• Negative Sentiment: Northland slightly reduced its fourth-quarter 2026 EPS estimate to $0.28 from $0.29. Although the change is small and still implies profitability, it introduces some near-term caution and may be contributing to the weaker share performance.

Analyst Ratings Changes

Several analysts have weighed in on the stock. Northland Securities set a $30.00 price target on shares of Groupon in a research note on Monday. The Goldman Sachs Group reaffirmed a “sell” rating and set a $22.00 price objective on shares of Groupon in a research note on Monday, August 10th. Weiss Ratings reissued a “sell (d-)” rating on shares of Groupon in a research note on Tuesday, June 9th. Citigroup reissued an “outperform” rating on shares of Groupon in a research note on Tuesday, June 9th. Finally, Wall Street Zen upgraded Groupon from a “sell” rating to a “hold” rating in a report on Saturday, August 8th. One analyst has rated the stock with a Buy rating, one has assigned a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, the company presently has a consensus rating of “Reduce” and an average price target of $26.00.

Groupon Price Performance

The stock has a market capitalization of $771.10 million, a P/E ratio of -6.10 and a beta of 0.23. The firm’s 50 day moving average price is $23.56 and its 200 day moving average price is $17.42.

Groupon (NASDAQ:GRPN) last posted its earnings results on Thursday, August 6th. The coupon company reported ($0.04) earnings per share for the quarter, topping analysts’ consensus estimates of ($0.06) by $0.02. The firm had revenue of $124.67 million for the quarter, compared to analysts’ expectations of $127.09 million. On average, equities research analysts forecast that Groupon, Inc. will post -0.17 earnings per share for the current year.

Institutional Investors Weigh In On Groupon

A number of large investors have recently made changes to their positions in GRPN. Dimensional Fund Advisors LP increased its stake in shares of Groupon by 28.3% during the first quarter. Dimensional Fund Advisors LP now owns 580,873 shares of the coupon company’s stock valued at $6,910,000 after buying an additional 128,097 shares during the period. Renaissance Technologies LLC lifted its stake in Groupon by 464.1% in the first quarter. Renaissance Technologies LLC now owns 619,413 shares of the coupon company’s stock worth $7,371,000 after acquiring an additional 509,600 shares during the period. SummitTX Capital L.P. lifted its stake in Groupon by 432.6% in the first quarter. SummitTX Capital L.P. now owns 81,366 shares of the coupon company’s stock worth $968,000 after acquiring an additional 66,088 shares during the period. Pacer Advisors Inc. bought a new stake in Groupon in the first quarter valued at $2,416,000. Finally, Lombard Odier Asset Management Europe Ltd boosted its holdings in Groupon by 24.1% in the first quarter. Lombard Odier Asset Management Europe Ltd now owns 102,118 shares of the coupon company’s stock valued at $1,215,000 after acquiring an additional 19,860 shares in the last quarter. 90.05% of the stock is currently owned by institutional investors.

Groupon Company Profile

Groupon, Inc operates an online marketplace that connects subscribers with local merchants offering discounted goods, services and experiences. Through its website and mobile applications, Groupon provides time-limited deals across categories such as restaurants, travel, beauty and wellness, home services, and consumer products. Merchants partner with Groupon to attract new customers and drive foot traffic, leveraging the platform’s targeted marketing tools and large subscriber base to promote special offers and vouchers.

Founded in Chicago in 2008 by Andrew Mason, Eric Lefkofsky and Brad Keywell, Groupon pioneered the daily-deals model, quickly growing its user community and merchant network.