Analysts’ Recent Ratings Changes for Affirm (AFRM)

Affirm (NASDAQ: AFRM) has recently received a number of price target changes and ratings updates:

• 9/16/2026 – Affirm was given a new $85.00 price target by Needham & Company LLC.
• 9/16/2026 – Affirm had its “market outperform” rating reaffirmed by Citizens Jmp. They now have a $85.00 price target on the stock.
• 9/9/2026 – Affirm had its “outperform” rating reaffirmed by BMO Capital Markets.
• 9/9/2026 – Affirm is now covered by Loop Capital. They set a “buy” rating and a $105.00 price target on the stock.
• 9/8/2026 – Affirm is now covered by Loop Capital. They set a “buy” rating and a $105.00 price target on the stock.
• 9/3/2026 – Affirm had its price target raised by Truist Financial Corporation from $83.00 to $85.00. They now have a “buy” rating on the stock.
• 9/2/2026 – Affirm is now covered by Scotiabank. They set a “sector outperform” rating and a $95.00 price target on the stock.
• 9/2/2026 – Affirm is now covered by Scotiabank. They set a “sector outperform” rating and a $95.00 price target on the stock.
• 8/31/2026 – Affirm had its price target raised by Cantor Fitzgerald from $88.00 to $97.00. They now have an “overweight” rating on the stock.
• 8/31/2026 – Affirm had its price target raised by The Goldman Sachs Group, Inc. from $106.00 to $115.00. They now have a “buy” rating on the stock.
• 8/31/2026 – Affirm had its price target raised by Sanford C. Bernstein from $100.00 to $110.00. They now have an “outperform” rating on the stock.
• 8/28/2026 – Affirm was upgraded by Weiss Ratings from “hold (c-)” to “hold (c+)”.
• 8/28/2026 – Affirm had its price target raised by TD Cowen from $117.00 to $124.00. They now have a “buy” rating on the stock.
• 8/28/2026 – Affirm had its price target raised by Susquehanna from $105.00 to $110.00. They now have a “positive” rating on the stock.
• 8/28/2026 – Affirm had its price target raised by Oppenheimer Holdings, Inc. from $100.00 to $104.00. They now have an “outperform” rating on the stock.
• 8/28/2026 – Affirm had its price target raised by Piper Sandler from $103.00 to $115.00. They now have an “overweight” rating on the stock.
• 8/28/2026 – Affirm had its price target raised by Needham & Company LLC from $90.00 to $100.00. They now have a “buy” rating on the stock.
• 8/28/2026 – Affirm had its price target raised by UBS Group AG from $82.00 to $90.00. They now have a “neutral” rating on the stock.
• 8/28/2026 – Affirm had its price target raised by Morgan Stanley from $80.00 to $82.00. They now have an “equal weight” rating on the stock.
• 8/28/2026 – Affirm had its price target raised by Bank of America Corporation from $93.00 to $104.00. They now have a “buy” rating on the stock.
• 8/28/2026 – Affirm had its “outperform” rating reaffirmed by Wolfe Research.
• 8/28/2026 – Affirm had its price target raised by Barclays PLC from $97.00 to $105.00. They now have an “overweight” rating on the stock.
• 8/28/2026 – Affirm had its “market outperform” rating reaffirmed by Citigroup Inc..
• 8/28/2026 – Affirm had its price target raised by JPMorgan Chase & Co. from $90.00 to $105.00. They now have an “overweight” rating on the stock.
• 8/28/2026 – Affirm had its price target raised by Royal Bank Of Canada from $80.00 to $96.00. They now have a “sector perform” rating on the stock.
• 8/28/2026 – Affirm had its price target raised by BMO Capital Markets from $86.00 to $101.00. They now have an “outperform” rating on the stock.
• 8/28/2026 – Affirm had its “overweight” rating reaffirmed by Cantor Fitzgerald. They now have a $88.00 price target on the stock.
• 8/26/2026 – Affirm had its price target raised by Morgan Stanley from $79.00 to $80.00. They now have an “equal weight” rating on the stock.
• 8/25/2026 – Affirm was downgraded by Zacks Research from “strong-buy” to “hold”.
• 8/24/2026 – Affirm had its price target raised by Oppenheimer Holdings, Inc. from $100.00 to $104.00. They now have an “outperform” rating on the stock.
• 8/12/2026 – Affirm had its price target raised by BMO Capital Markets from $78.00 to $86.00. They now have an “outperform” rating on the stock.

Insider Buying and Selling

In related news, COO Michael Linford sold 79,219 shares of Affirm stock in a transaction dated Friday, August 28th. The stock was sold at an average price of $90.01, for a total value of $7,130,502.19. Following the completion of the sale, the chief operating officer directly owned 120,713 shares in the company, valued at $10,865,377.13. This trade represents a 39.62% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Katherine Adkins sold 41,664 shares of the business’s stock in a transaction dated Thursday, September 3rd. The stock was sold at an average price of $75.53, for a total value of $3,146,881.92. Following the sale, the insider directly owned 152,439 shares of the company’s stock, valued at $11,513,717.67. This represents a 21.46% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 214,527 shares of company stock worth $16,974,716 over the last three months. 11.01% of the stock is currently owned by company insiders.

Affirm Holdings, Inc is a financial technology company that provides flexible payment options for consumers and commerce-enabling tools for merchants. Its core business is buy now, pay later financing, allowing eligible shoppers to pay for purchases over time through fixed installment plans, with terms and pricing that vary by transaction and consumer qualification.

Affirm’s products include point-of-sale financing integrated into merchant checkout experiences, the Affirm app and marketplace, and the Affirm Card, which is designed to let users convert eligible purchases into installment plans.