Bank of America Issues Positive Forecast for Amazon.com (NASDAQ:AMZN) Stock Price

Amazon.com (NASDAQ:AMZN) had its target price increased by Bank of America from $310.00 to $320.00 in a research note issued to investors on Friday. The firm currently has a “buy” rating on the e-commerce giant’s stock. Bank of America‘s price objective would suggest a potential upside of 18.45% from the stock’s previous close.

Other equities research analysts have also issued research reports about the company. Weiss Ratings raised Amazon.com from a “buy (b-)” rating to a “buy (b)” rating in a research note on Wednesday, May 6th. China Renaissance upped their price objective on Amazon.com from $300.00 to $326.00 and gave the company a “buy” rating in a research report on Tuesday, May 5th. Phillip Securities raised Amazon.com from a “moderate buy” rating to a “buy” rating and set a $280.00 price objective on the stock in a research note on Wednesday, May 13th. BNP Paribas Exane lifted their price objective on Amazon.com from $320.00 to $345.00 and gave the stock an “outperform” rating in a research report on Tuesday, May 5th. Finally, Maxim Group boosted their target price on shares of Amazon.com from $290.00 to $315.00 and gave the company a “buy” rating in a research note on Thursday, April 30th. Fifty-seven equities research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the stock. According to data from MarketBeat, Amazon.com currently has a consensus rating of “Moderate Buy” and an average price target of $321.40.

Amazon.com Price Performance

Shares of Amazon.com stock traded up $34.66 on Friday, hitting $270.16. The company’s stock had a trading volume of 55,777,613 shares, compared to its average volume of 49,473,453. The company has a market capitalization of $2.91 trillion, a P/E ratio of 32.39, a price-to-earnings-growth ratio of 1.70 and a beta of 1.46. Amazon.com has a 52-week low of $196.00 and a 52-week high of $278.56. The firm has a fifty day moving average price of $245.59 and a 200-day moving average price of $235.97. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.82 by $3.93. The company had revenue of $200.61 billion for the quarter, compared to the consensus estimate of $197.03 billion. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The company’s revenue for the quarter was up 19.6% compared to the same quarter last year. During the same quarter in the prior year, the firm earned $1.68 earnings per share. On average, equities research analysts expect that Amazon.com will post 7.76 earnings per share for the current fiscal year.

Insider Transactions at Amazon.com

In related news, SVP David Zapolsky sold 9,270 shares of the stock in a transaction dated Friday, May 22nd. The stock was sold at an average price of $268.53, for a total transaction of $2,489,273.10. Following the transaction, the senior vice president directly owned 41,190 shares in the company, valued at approximately $11,060,750.70. This represents a 18.37% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,363 shares of the company’s stock in a transaction dated Thursday, May 21st. The shares were sold at an average price of $262.38, for a total transaction of $620,003.94. Following the transaction, the vice president directly owned 119,780 shares of the company’s stock, valued at approximately $31,427,876.40. This represents a 1.93% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders sold 135,719 shares of company stock valued at $36,438,002. Corporate insiders own 8.90% of the company’s stock.

Hedge Funds Weigh In On Amazon.com

A number of large investors have recently bought and sold shares of AMZN. Norges Bank acquired a new position in Amazon.com in the fourth quarter valued at $32,868,735,000. Auto Owners Insurance Co increased its stake in Amazon.com by 27,376.7% during the fourth quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant’s stock worth $2,272,397,000 after acquiring an additional 98,090,585 shares during the last quarter. J. Stern & Co. LLP raised its holdings in shares of Amazon.com by 20,598.0% in the 4th quarter. J. Stern & Co. LLP now owns 87,982,814 shares of the e-commerce giant’s stock worth $20,308,193,000 after purchasing an additional 87,557,736 shares during the period. Nuveen LLC purchased a new position in shares of Amazon.com in the 1st quarter worth about $11,674,091,000. Finally, Cardano Risk Management B.V. lifted its stake in shares of Amazon.com by 879.4% in the 4th quarter. Cardano Risk Management B.V. now owns 27,862,400 shares of the e-commerce giant’s stock valued at $6,431,199,000 after purchasing an additional 25,017,588 shares in the last quarter. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Strong Q2 results: Amazon reported $200.6 billion in revenue, up 20% year over year, while adjusted earnings per share of $5.75 substantially exceeded the $1.82 consensus estimate. Operating income increased 43% to $27.5 billion. Amazon.com Announces Second Quarter Results
• Positive Sentiment: AWS growth eased AI-spending concerns: AWS revenue surged 37% to $42.2 billion, its fastest growth in more than four years, as enterprise AI demand and new arrangements with Meta and OpenAI drove cloud consumption. AWS operating profit reached $16.6 billion, supporting the view that Amazon is beginning to monetize its substantial AI investments. Amazon jumps as AWS growth soothes fears over rising AI spending
• Positive Sentiment: Broad business momentum: North America sales rose 16%, advertising revenue climbed 26% to nearly $20 billion, and Prime Day activity helped support the retail business. Amazon also said AI demand remains strong, with CEO Andy Jassy describing future AWS capacity needs as “striking.” Amazon Thrives On Big Q2 For AI, Advertising Revenue Climbs
• Positive Sentiment: Analyst optimism intensified: JPMorgan raised its price target to $365 from $330 and maintained an Overweight rating. Truist lifted its target to $350 from $320, while Monness Crespi, Rosenblatt, KeyCorp, Baird, Bank of America and other firms also raised or reaffirmed bullish targets. J.P. Morgan raises Amazon price target
• Positive Sentiment: Zoox reached a commercial milestone: Amazon’s autonomous-vehicle unit received approval to begin charging for rides in its purpose-built, steering-wheel-free robotaxis, allowing limited deployment in Las Vegas. The move could create a long-term growth option, although safety advocates questioned the supporting data. Amazon’s Zoox to begin charging for rides in Las Vegas
• Neutral Sentiment: Investment returns remain under scrutiny: Amazon plans approximately $220 billion of 2026 capital spending, largely for AI infrastructure. Management sees demand exceeding available capacity, but the spending weighs on free cash flow and has raised questions about financing and future margins. Amazon will spend $220 billion this year
• Negative Sentiment: Near-term guidance was softer than expected: Amazon forecast third-quarter revenue of $197 billion to $202 billion, below the roughly $204.6 billion analyst consensus, creating a potential offset to the otherwise strong results.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.