Rush Enterprises (NASDAQ:RUSHA) Shares Set to Split on Tuesday, August 11th

Rush Enterprises, Inc. (NASDAQ:RUSHA)’s stock is scheduled to split on the morning of Tuesday, August 11th. The 3-2 split was recently announced. The newly minted shares will be issued to shareholders after the closing bell on Monday, August 10th.

Rush Enterprises Stock Up 3.6%

Shares of NASDAQ RUSHA opened at $81.62 on Thursday. The company has a market cap of $6.34 billion, a P/E ratio of 24.58, a PEG ratio of 1.74 and a beta of 0.89. The firm has a 50-day simple moving average of $72.14 and a two-hundred day simple moving average of $69.67. Rush Enterprises has a 1 year low of $45.67 and a 1 year high of $83.50. The company has a debt-to-equity ratio of 0.16, a current ratio of 1.46 and a quick ratio of 0.37.

Rush Enterprises (NASDAQ:RUSHA) last released its earnings results on Tuesday, July 28th. The company reported $0.91 EPS for the quarter, beating analysts’ consensus estimates of $0.86 by $0.05. Rush Enterprises had a return on equity of 11.78% and a net margin of 3.67%.The firm had revenue of $1.90 billion for the quarter, compared to analysts’ expectations of $1.89 billion. Research analysts anticipate that Rush Enterprises will post 3.75 earnings per share for the current year.

Rush Enterprises Cuts Dividend

The business also recently declared a quarterly dividend, which will be paid on Thursday, September 24th. Stockholders of record on Wednesday, September 9th will be issued a $0.14 dividend. The ex-dividend date is Wednesday, September 9th. This represents a $0.56 dividend on an annualized basis and a dividend yield of 0.7%. Rush Enterprises’s dividend payout ratio is presently 22.96%.

Trending Headlines about Rush Enterprises

Here are the key news stories impacting Rush Enterprises this week:

• Positive Sentiment: Q2 earnings exceeded expectations. Rush reported $1.90 billion in revenue and $0.91 in diluted EPS for the quarter ended June 30, 2026. EPS surpassed the $0.86 consensus estimate, while revenue was slightly above the $1.89 billion forecast. Net income rose modestly year over year to $72.8 million, and the company posted a strong 130.8% absorption ratio, supporting investor confidence in operating performance. Rush Enterprises Reports Second Quarter 2026 Results
• Positive Sentiment: Expansion plans add a growth catalyst. The company announced acquisitions that will expand its commercial-vehicle dealership network and a joint venture with MCT Companies involving a Carrier Transicold dealership, potentially strengthening its parts, service and equipment distribution businesses. Rush Enterprises Reports Second Quarter 2026 Results
• Positive Sentiment: The dividend was increased. Rush declared a post-split quarterly dividend of $0.14 per share, representing a 10.5% increase. The dividend is payable September 24 to shareholders of record September 9, although the approximately 0.7% yield is modest. Rush Enterprises Dividend Announcement
• Neutral Sentiment: A three-for-two stock split is scheduled for August 11. The split applies to both Class A and Class B shares and may improve trading accessibility, but it does not change the company’s underlying value or earnings power. The earnings call transcript also provides management’s additional commentary on the quarter and outlook. Rush Enterprises Q2 2026 Earnings Call Transcript

Analysts Set New Price Targets

Several research firms have issued reports on RUSHA. Zacks Research raised shares of Rush Enterprises from a “strong sell” rating to a “hold” rating in a research report on Monday, June 29th. Wall Street Zen downgraded shares of Rush Enterprises from a “buy” rating to a “hold” rating in a research note on Sunday, June 14th. Weiss Ratings upgraded Rush Enterprises from a “hold (c+)” rating to a “buy (b-)” rating in a report on Thursday, July 23rd. UBS Group increased their price objective on Rush Enterprises from $73.00 to $78.00 and gave the stock a “neutral” rating in a research note on Wednesday, April 29th. Finally, Wolfe Research assumed coverage on Rush Enterprises in a report on Monday, April 27th. They set an “outperform” rating and a $88.00 price objective on the stock. Three research analysts have rated the stock with a Buy rating and two have issued a Hold rating to the company’s stock. Based on data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $83.67.

Institutional Investors Weigh In On Rush Enterprises

Several large investors have recently modified their holdings of the business. Root Financial Partners LLC lifted its position in shares of Rush Enterprises by 75.4% in the 1st quarter. Root Financial Partners LLC now owns 407 shares of the company’s stock worth $27,000 after purchasing an additional 175 shares during the period. CIBC Private Wealth Group LLC raised its stake in Rush Enterprises by 495.4% in the third quarter. CIBC Private Wealth Group LLC now owns 518 shares of the company’s stock worth $28,000 after buying an additional 431 shares in the last quarter. Private Trust Co. NA lifted its holdings in Rush Enterprises by 211.4% during the fourth quarter. Private Trust Co. NA now owns 545 shares of the company’s stock worth $29,000 after buying an additional 370 shares during the period. Measured Wealth Private Client Group LLC purchased a new stake in Rush Enterprises during the third quarter worth $34,000. Finally, Allworth Financial LP boosted its position in Rush Enterprises by 5,790.9% during the 3rd quarter. Allworth Financial LP now owns 648 shares of the company’s stock valued at $35,000 after acquiring an additional 637 shares in the last quarter. Institutional investors own 84.43% of the company’s stock.

About Rush Enterprises

Rush Enterprises, Inc, headquartered in New Braunfels, Texas, is a leading distributor of commercial vehicles and related products in the United States. Through its Rush Truck Centers subsidiary, the company sells new and used medium- and heavy-duty trucks, buses and specialty vehicles, while also offering factory-authorized parts, collision repair, maintenance and warranty support across its network of dealerships.

Founded in 1965, Rush Enterprises has grown to encompass more than 150 locations in over 20 states, partnering with major manufacturers including Kenworth, Peterbilt, Freightliner, Volvo and Mack.