comScore (NASDAQ:SCOR) Trading 4.2% Higher – Here’s Why

comScore, Inc. (NASDAQ:SCOR) shot up 4.2% during trading on Thursday . The stock traded as high as $7.36 and last traded at $7.36. 11,666 shares changed hands during trading, a decline of 74% from the average session volume of 44,513 shares. The stock had previously closed at $7.06.

Wall Street Analyst Weigh In

SCOR has been the topic of several recent analyst reports. Weiss Ratings reaffirmed a “sell (d-)” rating on shares of comScore in a research report on Wednesday, June 24th. Craig Hallum reissued a “buy” rating on shares of comScore in a report on Wednesday, March 18th. One investment analyst has rated the stock with a Buy rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, the company presently has a consensus rating of “Hold”.

comScore Stock Up 1.2%

The company has a market capitalization of $112.42 million, a price-to-earnings ratio of 3.18 and a beta of 1.08. The firm’s 50 day moving average price is $7.23 and its two-hundred day moving average price is $7.37. The company has a current ratio of 0.69, a quick ratio of 0.69 and a debt-to-equity ratio of 0.33.

Hedge Funds Weigh In On comScore

A number of institutional investors have recently bought and sold shares of SCOR. Beartown Capital Management LLC bought a new stake in comScore in the fourth quarter valued at approximately $820,000. Cerberus Capital Management L.P. boosted its stake in shares of comScore by 2,997.5% during the 4th quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company’s stock worth $22,077,000 after acquiring an additional 3,286,825 shares during the period. Westerly Capital Management LLC increased its holdings in shares of comScore by 17.5% during the 4th quarter. Westerly Capital Management LLC now owns 470,000 shares of the company’s stock worth $3,055,000 after acquiring an additional 70,000 shares during the last quarter. Susquehanna International Group LLP increased its holdings in shares of comScore by 15.3% during the 3rd quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock worth $341,000 after acquiring an additional 5,191 shares during the last quarter. Finally, Citadel Advisors LLC bought a new stake in comScore in the 3rd quarter valued at $96,000. Institutional investors and hedge funds own 42.15% of the company’s stock.

comScore Company Profile

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.