Steven Yi Sells 17,254 Shares of MediaAlpha (NYSE:MAX) Stock

MediaAlpha, Inc. (NYSE:MAX) insider Steven Yi sold 17,254 shares of the business’s stock in a transaction that occurred on Monday, July 6th. The stock was sold at an average price of $14.01, for a total transaction of $241,728.54. Following the transaction, the insider owned 2,742,436 shares of the company’s stock, valued at approximately $38,421,528.36. This trade represents a 0.63% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Steven Yi also recently made the following trade(s):

• On Tuesday, July 7th, Steven Yi sold 26,467 shares of MediaAlpha stock. The shares were sold at an average price of $14.07, for a total transaction of $372,390.69.
• On Wednesday, July 1st, Steven Yi sold 96,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.90, for a total transaction of $1,238,400.00.
• On Tuesday, June 16th, Steven Yi sold 24,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.01, for a total value of $240,240.00.
• On Wednesday, May 6th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.14, for a total value of $36,560.00.
• On Monday, May 4th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.05, for a total value of $36,200.00.
• On Wednesday, April 29th, Steven Yi sold 26,739 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total value of $267,390.00.
• On Tuesday, April 28th, Steven Yi sold 6,565 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total value of $65,650.00.
• On Monday, April 27th, Steven Yi sold 33,663 shares of MediaAlpha stock. The shares were sold at an average price of $9.99, for a total value of $336,293.37.
• On Wednesday, April 22nd, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.88, for a total value of $39,520.00.
• On Tuesday, April 21st, Steven Yi sold 16,047 shares of MediaAlpha stock. The shares were sold at an average price of $10.08, for a total value of $161,753.76.

MediaAlpha Stock Performance

Shares of NYSE MAX opened at $13.43 on Friday. MediaAlpha, Inc. has a fifty-two week low of $7.09 and a fifty-two week high of $14.39. The company has a market cap of $837.55 million, a PE ratio of 20.99 and a beta of 1.08. The business has a 50-day simple moving average of $9.96 and a two-hundred day simple moving average of $10.04.

MediaAlpha (NYSE:MAX) last posted its quarterly earnings data on Wednesday, April 29th. The company reported $0.21 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.25 by ($0.04). The company had revenue of $310.00 million for the quarter, compared to analyst estimates of $298.91 million. MediaAlpha had a net margin of 3.37% and a negative return on equity of 147.82%. The business’s revenue was up 17.3% compared to the same quarter last year. During the same quarter last year, the company earned ($0.04) EPS. On average, sell-side analysts predict that MediaAlpha, Inc. will post 0.97 earnings per share for the current fiscal year.

Key MediaAlpha News

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Keefe, Bruyette & Woods raised its price target on MediaAlpha to $17 from $15 and reiterated an Outperform rating, which suggests Wall Street sees further upside potential. Article Title
• Neutral Sentiment: MediaAlpha said it will report second-quarter 2026 financial results on July 29, creating a near-term catalyst that could clarify whether recent momentum is sustainable. Article Title
• Negative Sentiment: A law firm announced an investigation into MediaAlpha’s board and management over alleged misleading claims and deceptive advertising tied to a $45 million FTC settlement, which could add legal and governance pressure. Article Title
• Negative Sentiment: Multiple insiders, including Eugene Nonko and Steven Yi, disclosed several share sales in early July. The company said these were pre-planned 10b5-1 transactions and related to tax withholding, but the heavy selling can still weigh on sentiment. Article Title

Analysts Set New Price Targets

A number of research analysts have issued reports on the stock. Weiss Ratings raised shares of MediaAlpha from a “hold (c-)” rating to a “hold (c)” rating in a report on Wednesday, July 1st. TD Cowen dropped their price objective on shares of MediaAlpha from $13.00 to $11.00 and set a “hold” rating on the stock in a report on Tuesday, June 23rd. JPMorgan Chase & Co. upped their target price on MediaAlpha from $11.00 to $12.00 and gave the company an “overweight” rating in a research report on Thursday, April 30th. Keefe, Bruyette & Woods raised their target price on MediaAlpha from $15.00 to $17.00 and gave the stock an “outperform” rating in a research note on Wednesday. Finally, Wall Street Zen cut MediaAlpha from a “buy” rating to a “hold” rating in a research report on Saturday, July 4th. One equities research analyst has rated the stock with a Strong Buy rating, four have issued a Buy rating, three have assigned a Hold rating and one has issued a Sell rating to the company. According to MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $12.64.

Institutional Trading of MediaAlpha

Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Triad Investment Management acquired a new position in MediaAlpha in the 4th quarter worth about $3,567,000. JPMorgan Chase & Co. grew its holdings in MediaAlpha by 95.2% in the third quarter. JPMorgan Chase & Co. now owns 1,058,441 shares of the company’s stock valued at $12,045,000 after purchasing an additional 516,195 shares during the period. Globeflex Capital L P acquired a new stake in MediaAlpha in the fourth quarter valued at approximately $1,039,000. FourThought Financial Partners LLC purchased a new stake in shares of MediaAlpha in the third quarter valued at approximately $281,000. Finally, Dynamic Technology Lab Private Ltd increased its position in shares of MediaAlpha by 170.5% in the third quarter. Dynamic Technology Lab Private Ltd now owns 29,237 shares of the company’s stock valued at $333,000 after buying an additional 18,429 shares in the last quarter. Institutional investors and hedge funds own 64.39% of the company’s stock.

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.