Wayfair Inc. (NYSE:W – Get Free Report)’s stock price dropped 6.6% during trading on Thursday . The company traded as low as $69.17 and last traded at $70.28. Approximately 424,962 shares traded hands during trading, a decline of 88% from the average daily volume of 3,616,623 shares. The stock had previously closed at $75.25.
More Wayfair News
Here are the key news stories impacting Wayfair this week:
- Positive Sentiment: Options traders have bought large volumes of call contracts, suggesting bullish bets or positioning ahead of news which can lift demand for the stock. Are Options Traders Betting on a Big Move in Wayfair Stock?
- Positive Sentiment: Separate reporting notes unusually high call activity (25,486 calls) and traders buying high volumes of calls—another sign of speculative bullish interest and higher implied volatility. Traders Buy High Volume of Wayfair Call Options (NYSE:W)
- Positive Sentiment: Wayfair is expanding its physical footprint with a new large-format store in Atlanta, a sign the company is investing in omnichannel reach that could support longer‑term growth. Wayfair opens new physical store in Atlanta, one of only 2 in country
- Neutral Sentiment: Wayfair scheduled its Q1 2026 earnings release and conference call for April 30 (before market open). That creates a clear near‑term catalyst — results and guidance will likely drive the next directional move. Wayfair Schedules First Quarter 2026 Earnings Release and Conference Call
- Neutral Sentiment: Numerous consumer‑facing stories (product features, celebrity picks, gazebo/pergola deals) show strong marketing visibility and traffic-driving promotions but are incremental for fundamentals. 14 Wayfair gazebo and pergola deals to transform your patio into an outdoor paradise this spring
- Negative Sentiment: Multiple large sale promotions (5‑day events with discounts up to ~83–88% reported) could boost near‑term revenue but also compress margins — a potential concern for profitability and guidance. Wayfair’s 5 days of deals sale is packed with indoor and outdoor furniture up to 88% off—don’t miss these 30 deals
Analyst Upgrades and Downgrades
A number of analysts have recently weighed in on the company. Wall Street Zen cut Wayfair from a “buy” rating to a “hold” rating in a research report on Saturday, February 21st. The Goldman Sachs Group set a $92.00 price target on Wayfair in a research note on Friday, February 20th. Mizuho lowered their target price on shares of Wayfair from $130.00 to $110.00 and set an “outperform” rating for the company in a research note on Tuesday, February 24th. Morgan Stanley boosted their price objective on shares of Wayfair from $130.00 to $140.00 and gave the company an “overweight” rating in a report on Thursday, January 15th. Finally, Wedbush reduced their target price on Wayfair from $100.00 to $85.00 and set a “neutral” rating for the company in a research note on Friday, February 20th. One investment analyst has rated the stock with a Strong Buy rating, eighteen have issued a Buy rating, eleven have issued a Hold rating and two have issued a Sell rating to the company. According to MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average price target of $104.62.
Wayfair Stock Performance
The stock’s fifty day moving average price is $84.26 and its 200-day moving average price is $92.98. The firm has a market cap of $9.43 billion, a PE ratio of -29.74, a P/E/G ratio of 5.56 and a beta of 3.40.
Wayfair (NYSE:W – Get Free Report) last released its quarterly earnings data on Thursday, February 19th. The company reported $0.85 EPS for the quarter, topping analysts’ consensus estimates of $0.64 by $0.21. Wayfair had a negative net margin of 2.51% and a negative return on equity of 1.52%. The firm had revenue of $3.34 billion for the quarter, compared to the consensus estimate of $3.30 billion. During the same quarter in the previous year, the firm earned ($0.25) earnings per share. The firm’s revenue was up 6.9% on a year-over-year basis. Sell-side analysts forecast that Wayfair Inc. will post -2.54 earnings per share for the current fiscal year.
Insider Buying and Selling
In related news, Director Steven Conine sold 1,687 shares of Wayfair stock in a transaction on Tuesday, March 24th. The stock was sold at an average price of $77.14, for a total transaction of $130,135.18. Following the completion of the transaction, the director directly owned 59,467 shares of the company’s stock, valued at approximately $4,587,284.38. The trade was a 2.76% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this link. Also, CEO Niraj Shah sold 1,571 shares of the company’s stock in a transaction on Tuesday, March 24th. The shares were sold at an average price of $77.18, for a total value of $121,249.78. Following the completion of the sale, the chief executive officer directly owned 59,748 shares in the company, valued at $4,611,350.64. This trade represents a 2.56% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders sold 809,489 shares of company stock worth $73,192,965. Insiders own 21.91% of the company’s stock.
Institutional Inflows and Outflows
A number of hedge funds have recently modified their holdings of W. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. grew its holdings in Wayfair by 29.0% during the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 67,023 shares of the company’s stock valued at $2,147,000 after buying an additional 15,084 shares during the last quarter. Legal & General Group Plc boosted its stake in shares of Wayfair by 4.7% during the second quarter. Legal & General Group Plc now owns 147,741 shares of the company’s stock valued at $7,555,000 after acquiring an additional 6,570 shares during the last quarter. Rhumbline Advisers raised its stake in Wayfair by 1.9% in the 2nd quarter. Rhumbline Advisers now owns 93,033 shares of the company’s stock valued at $4,758,000 after purchasing an additional 1,761 shares during the last quarter. Prudential Financial Inc. lifted its holdings in Wayfair by 30.4% in the 2nd quarter. Prudential Financial Inc. now owns 7,328 shares of the company’s stock valued at $375,000 after purchasing an additional 1,710 shares in the last quarter. Finally, State Board of Administration of Florida Retirement System boosted its stake in shares of Wayfair by 1.2% during the 2nd quarter. State Board of Administration of Florida Retirement System now owns 95,408 shares of the company’s stock worth $4,879,000 after purchasing an additional 1,090 shares during the last quarter. 89.67% of the stock is owned by hedge funds and other institutional investors.
Wayfair Company Profile
Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.
Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.
Further Reading
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