Bilibili (NASDAQ:BILI – Get Free Report) and Warner Bros. Discovery (NASDAQ:WBD – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, risk, profitability, institutional ownership, analyst recommendations, dividends and earnings.
Insider & Institutional Ownership
16.1% of Bilibili shares are owned by institutional investors. Comparatively, 60.0% of Warner Bros. Discovery shares are owned by institutional investors. 22.2% of Bilibili shares are owned by insiders. Comparatively, 1.9% of Warner Bros. Discovery shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Analyst Recommendations
This is a breakdown of recent ratings and target prices for Bilibili and Warner Bros. Discovery, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Bilibili | 0 | 1 | 8 | 0 | 2.89 |
| Warner Bros. Discovery | 2 | 15 | 5 | 1 | 2.22 |
Profitability
This table compares Bilibili and Warner Bros. Discovery’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Bilibili | 3.96% | 9.78% | 3.76% |
| Warner Bros. Discovery | 1.95% | 1.98% | 0.72% |
Valuation & Earnings
This table compares Bilibili and Warner Bros. Discovery”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Bilibili | $4.34 billion | 2.15 | $166.02 million | $0.38 | 58.76 |
| Warner Bros. Discovery | $37.30 billion | 1.80 | $727.00 million | $0.29 | 93.34 |
Warner Bros. Discovery has higher revenue and earnings than Bilibili. Bilibili is trading at a lower price-to-earnings ratio than Warner Bros. Discovery, indicating that it is currently the more affordable of the two stocks.
Volatility and Risk
Bilibili has a beta of 0.75, indicating that its share price is 25% less volatile than the S&P 500. Comparatively, Warner Bros. Discovery has a beta of 1.6, indicating that its share price is 60% more volatile than the S&P 500.
Summary
Bilibili beats Warner Bros. Discovery on 9 of the 15 factors compared between the two stocks.
About Bilibili
Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos, mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, and comics on Bilibili Comic. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.
About Warner Bros. Discovery
Warner Bros. Discovery, Inc. operates as a media and entertainment company worldwide. It operates through three segments: Studios, Network, and DTC. The Studios segment produces and releases feature films for initial exhibition in theaters; produces and licenses television programs to its networks and third parties and direct-to-consumer services; distributes films and television programs to various third parties and internal television; and offers streaming services and distribution through the home entertainment market, themed experience licensing, and interactive gaming. The Network segment comprises domestic and international television networks. The DTC segment offers premium pay-tv and streaming services. In addition, the company offers portfolio of content, brands, and franchises across television, film, streaming, and gaming under the Warner Bros. Motion Picture Group, Warner Bros. Television Group, DC, HBO, HBO Max, Max, Discovery Channel, discovery+, CNN, HGTV, Food Network, TNT Sports, TBS, TLC, OWN, Warner Bros. Games, Batman, Superman, Wonder Woman, Harry Potter, Looney Tunes, Hanna-Barbera, Game of Thrones, and The Lord of the Rings brands. Further, it provides content through distribution platforms, including linear network, free-to-air, and broadcast television; authenticated GO applications, digital distribution arrangements, content licensing arrangements, and direct-to-consumer subscription products. Warner Bros. Discovery, Inc. was incorporated in 2008 and is headquartered in New York, New York.
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