Comparing RE/MAX (NYSE:RMAX) & Gecina (OTCMKTS:GECFF)

Gecina (OTCMKTS:GECFF) and RE/MAX (NYSE:RMAX) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, dividends, earnings, institutional ownership, risk and profitability.

Institutional & Insider Ownership

93.2% of RE/MAX shares are held by institutional investors. 6.8% of RE/MAX shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares Gecina and RE/MAX’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Gecina	N/A	N/A	N/A
RE/MAX	2.80%	-73.77%	5.20%

Earnings and Valuation

This table compares Gecina and RE/MAX”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gecina	$806.07 million	7.41	$507.10 million	N/A	N/A
RE/MAX	$291.60 million	0.43	$8.15 million	$0.39	15.78

Gecina has higher revenue and earnings than RE/MAX.

Volatility and Risk

Gecina has a beta of 0.07, meaning that its share price is 93% less volatile than the S&P 500. Comparatively, RE/MAX has a beta of 1.26, meaning that its share price is 26% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current ratings for Gecina and RE/MAX, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gecina	0	2	1	1	2.75
RE/MAX	1	1	0	0	1.50

RE/MAX has a consensus price target of $9.00, suggesting a potential upside of 46.22%. Given RE/MAX’s higher possible upside, analysts clearly believe RE/MAX is more favorable than Gecina.

Summary

Gecina beats RE/MAX on 7 of the 13 factors compared between the two stocks.

About Gecina

A specialist in centrality and uses, Gecina operates innovative and sustainable living spaces. The real estate investment company owns, manages and develops a unique portfolio in the heart of central areas of the Paris Region, covering more than 1.2 million sq.m of offices and more than 9,000 housing units, almost three-quarters of which are located in Paris City or in Neuilly-sur-Seine. This portfolio is valued at 17.1 billion euros at end-2023. Gecina has firmly established its focus on innovation and its human approach at the heart of its strategy to create value and deliver on its purpose: Empowering shared human experiences at the heart of our sustainable spaces. For our 100,000 clients, this ambition is supported by our client-centric brand YouFirst. It is also positioned at the heart of UtilesEnsemble, our program setting out our solidarity-based commitments to the environment, to people and to the quality of life in cities. Gecina is a French real estate investment trust (SIIC) listed on Euronext Paris, and is part of the SBF 120, CAC Next 20, CAC Large 60 and CAC 40 ESG indices. Gecina is also recognized as one of the top-performing companies in its industry by leading sustainability benchmarks and rankings (GRESB, Sustainalytics, MSCI, ISS-ESG and CDP).

About RE/MAX

RE/MAX Holdings, Inc. operates as a franchisor of real estate brokerage services in the United States, Canada, and internationally. It operates through Real Estate, Mortgage, and Marketing Funds segments. The company offers real estate brokerage franchising services under the RE/MAX brand; mortgage brokerage services to real estate brokers, real estate professionals, mortgage professionals, and other investors under the Motto Mortgage brand; and mortgage loan processing software and services under the wemlo brand. It also provides kvCORE platform, which integrates a suite of digital products that enables agents, brokers, and teams to establish and manage client relationships; and RE/MAX University platform, a learning hub designed to help each agent in their professional expertise. The company was founded in 1973 and is headquartered in Denver, Colorado.