Amazon.com, Inc. (NASDAQ:AMZN)’s share price shot up 2.3% during mid-day trading on Monday . The company traded as high as $212.80 and last traded at $210.1670. 43,846,400 shares traded hands during mid-day trading, a decline of 15% from the average session volume of 51,542,184 shares. The stock had previously closed at $205.37.
Key Amazon.com News
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Two major firms reaffirmed high price targets (around $300), reinforcing a bullish valuation case tied to AWS reacceleration and AI opportunity; those calls helped push the stock higher in premarket trade. Amazon (AMZN) Stock Soars 3% Following Dual $300 Price Target Endorsements
- Positive Sentiment: Billionaire investor Seth Klarman has significantly increased his stake in Amazon, a high-profile institutional buy that signals confidence and can attract other long-term investors. Amazon.com Inc. (AMZN): Billionaire Seth Klarman Bets Big on Tech Giant
- Positive Sentiment: Long-term AWS thesis strengthened — multiple pieces highlight management’s target for AWS to hit roughly $600B annual revenue in a decade, underpinning outsized upside if cloud/AI demand materializes. Amazon Expects AWS Annual Revenue to Hit $600 Billion in 10 Years
- Positive Sentiment: Amazon MGM’s “Project Hail Mary” delivered a blockbuster opening, boosting Prime/streaming positioning and demonstrating content upside beyond core retail/cloud businesses. ‘Project Hail Mary’ becomes Amazon’s highest-grossing film debut
- Neutral Sentiment: Analysts at Jefferies still view AMZN as undervalued long term but flag near-term concerns around outsized AI capex and AWS growth pacing; this comment supports a buy-the-dip narrative but also explains recent sentiment pressure. Amazon seen as undervalued despite AI capex concerns: Jefferies
- Neutral Sentiment: Market pieces suggest option strategies (selling out‑of‑the‑money puts) can generate attractive short-term yields given recent price range stability — a tactical trading note rather than a change to fundamentals. Shorting Out-of-the-Money Amazon Puts Generates Attractive One-Month Yields
- Negative Sentiment: Negotiations with the U.S. Postal Service appear to be deteriorating; losing a key logistics partner could raise delivery costs and operational uncertainty for e‑commerce margins. Amazon and USPS Negotiations Are Crumbling. Will This Hurt the eCommerce Giant’s Stock?
- Negative Sentiment: Several critiques highlight the risk that Amazon’s aggressive AI capex could strain near-term margins or disappoint if revenue acceleration lags, a recurring reason for analyst downgrades/volatility. Here’s Why Amazon’s Biggest Bet in 2026 Could Backfire on Shareholders
- Negative Sentiment: Regulatory oversight is rising in the U.S. and EU — the EU competition chief meeting big tech CEOs this week underscores potential policy and antitrust risks for large platforms. EU competition chief to meet with big tech CEOs this week
Analyst Upgrades and Downgrades
A number of research firms have weighed in on AMZN. DA Davidson reaffirmed a “neutral” rating and set a $175.00 price target (down from $300.00) on shares of Amazon.com in a research report on Friday, February 6th. Telsey Advisory Group reiterated an “outperform” rating and issued a $300.00 price objective on shares of Amazon.com in a report on Friday, February 6th. Royal Bank Of Canada restated an “outperform” rating and set a $300.00 target price on shares of Amazon.com in a report on Friday, February 6th. Rothschild & Co Redburn set a $230.00 price target on shares of Amazon.com in a research note on Wednesday, January 21st. Finally, Oppenheimer set a $260.00 price target on shares of Amazon.com and gave the stock an “outperform” rating in a research report on Friday, February 6th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-three have issued a Buy rating and four have assigned a Hold rating to the company. According to data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $286.57.
Amazon.com Stock Performance
The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. The stock’s fifty day moving average is $219.76 and its two-hundred day moving average is $226.04. The firm has a market capitalization of $2.26 trillion, a price-to-earnings ratio of 29.31, a P/E/G ratio of 1.54 and a beta of 1.40.
Amazon.com (NASDAQ:AMZN – Get Free Report) last announced its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The firm had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. During the same quarter in the prior year, the business earned $1.86 EPS. The business’s revenue was up 13.6% compared to the same quarter last year. On average, analysts predict that Amazon.com, Inc. will post 6.31 earnings per share for the current year.
Insiders Place Their Bets
In other Amazon.com news, CEO Douglas J. Herrington sold 1,000 shares of the company’s stock in a transaction that occurred on Monday, March 2nd. The stock was sold at an average price of $204.25, for a total value of $204,250.00. Following the sale, the chief executive officer owned 521,361 shares in the company, valued at $106,487,984.25. This represents a 0.19% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, VP Shelley Reynolds sold 2,695 shares of the firm’s stock in a transaction that occurred on Monday, February 23rd. The shares were sold at an average price of $205.90, for a total value of $554,900.50. Following the completion of the sale, the vice president directly owned 119,780 shares of the company’s stock, valued at approximately $24,662,702. The trade was a 2.20% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 71,686 shares of company stock worth $14,688,739 in the last three months. Insiders own 10.80% of the company’s stock.
Institutional Investors Weigh In On Amazon.com
Several hedge funds have recently added to or reduced their stakes in the business. Brighton Jones LLC lifted its stake in shares of Amazon.com by 10.9% during the 4th quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock worth $885,478,000 after buying an additional 397,007 shares during the last quarter. Revolve Wealth Partners LLC grew its stake in Amazon.com by 4.1% in the 4th quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock valued at $5,495,000 after buying an additional 986 shares during the last quarter. Bank Pictet & Cie Europe AG grew its stake in Amazon.com by 2.8% in the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after buying an additional 54,987 shares during the last quarter. Highview Capital Management LLC DE raised its holdings in Amazon.com by 5.5% in the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock valued at $6,357,000 after acquiring an additional 1,518 shares during the period. Finally, Liberty Square Wealth Partners LLC acquired a new stake in Amazon.com during the fourth quarter worth approximately $2,153,000. Institutional investors and hedge funds own 72.20% of the company’s stock.
About Amazon.com
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
Further Reading
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