Trivest Advisors Ltd Buys New Shares in Salesforce Inc. $CRM

Trivest Advisors Ltd bought a new position in shares of Salesforce Inc. (NYSE:CRM) during the 3rd quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor bought 30,000 shares of the CRM provider’s stock, valued at approximately $7,110,000. Salesforce makes up approximately 0.2% of Trivest Advisors Ltd’s portfolio, making the stock its 26th largest position.

A number of other hedge funds have also recently bought and sold shares of CRM. EDENTREE ASSET MANAGEMENT Ltd raised its stake in shares of Salesforce by 55.5% during the 3rd quarter. EDENTREE ASSET MANAGEMENT Ltd now owns 56,028 shares of the CRM provider’s stock worth $13,276,000 after purchasing an additional 20,000 shares in the last quarter. Rossby Financial LCC increased its holdings in Salesforce by 7.3% during the third quarter. Rossby Financial LCC now owns 1,682 shares of the CRM provider’s stock worth $396,000 after buying an additional 115 shares during the last quarter. Barings LLC raised its position in Salesforce by 1.8% during the third quarter. Barings LLC now owns 3,216 shares of the CRM provider’s stock worth $762,000 after acquiring an additional 58 shares in the last quarter. Siligmueller & Norvid Wealth Advisors LLC bought a new stake in Salesforce during the third quarter worth $293,000. Finally, Hillsdale Investment Management Inc. lifted its stake in Salesforce by 125.2% in the third quarter. Hillsdale Investment Management Inc. now owns 22,539 shares of the CRM provider’s stock valued at $5,342,000 after acquiring an additional 12,530 shares during the last quarter. 80.43% of the stock is currently owned by institutional investors.

Wall Street Analysts Forecast Growth

CRM has been the topic of several recent analyst reports. DA Davidson boosted their price objective on shares of Salesforce from $225.00 to $235.00 and gave the stock a “neutral” rating in a research note on Friday, December 5th. BMO Capital Markets lowered their price target on Salesforce from $275.00 to $235.00 and set an “outperform” rating on the stock in a research report on Friday. Wedbush restated an “outperform” rating and issued a $375.00 price objective on shares of Salesforce in a research note on Thursday, December 4th. Truist Financial reduced their target price on Salesforce from $400.00 to $380.00 and set a “buy” rating for the company in a research note on Thursday, December 4th. Finally, Needham & Company LLC reissued a “buy” rating and set a $400.00 target price on shares of Salesforce in a report on Thursday, December 4th. One analyst has rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating, twelve have assigned a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, the company has a consensus rating of “Moderate Buy” and an average target price of $310.89.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Mizuho keeps an Outperform rating on CRM, signaling continued analyst conviction that Salesforce can outperform peers as AI adoption supports growth. Mizuho Maintains an Outperform Rating on Salesforce (CRM)
• Positive Sentiment: A Seeking Alpha upgrade frames the upcoming Q4 print as an opportunity to “silence the bears,” highlighting potential revenue acceleration, expanding backlog and clearer AI-driven sales/expense dynamics that could re-rate the stock if delivered. Salesforce: Q4 Earnings Is An Opportunity To Silence The Bears (Rating Upgrade)
• Positive Sentiment: Sector evidence: beaten-down software names (RingCentral, Five9) rallied after earnings that showed AI strengthening bookings — a sign that positive AI proofs could lift Salesforce if its own AI products (Agentforce, generative solutions) show similar commercial traction. Beaten-down software stocks RingCentral and Five9 rally as earnings quell some AI concerns
• Neutral Sentiment: Zacks previews the Q4 print and urges focus beyond headline EPS/revenue — metrics like backlog, billings mix and AI subscription uptake will matter, making the upcoming report a data-driven catalyst rather than a simple beat/miss story. Salesforce (CRM) Q4 Earnings Preview
• Neutral Sentiment: Zacks and other outlets note elevated investor attention and mixed analyst views — increased coverage raises volatility around the earnings print but doesn’t resolve direction until results and guidance arrive. Salesforce, Inc. (CRM) is Attracting Investor Attention
• Negative Sentiment: BMO cut its price target from $275 to $235 (still “Outperform”), which reduces upside expectations and signals more cautious near-term valuation assumptions. salesforce.com (CRM) PT Lowered to $235 at BMO Capital
• Negative Sentiment: BTIG trimmed its price target to $260, and RBC moved to a Hold — more downward pressure from sell-side revisions that can sap momentum ahead of the quarter. BTIG Research Lowers Salesforce Price Target to $260 Salesforce (CRM) Receives a Hold from RBC Capital
• Negative Sentiment: Unusually large put-option buying was recorded (roughly 132k puts), indicating elevated hedging or bearish spec positions that increase downside risk and implied volatility into earnings. (reported trading flow)

Insider Buying and Selling at Salesforce

In other news, Director Neelie Kroes sold 3,893 shares of the firm’s stock in a transaction that occurred on Wednesday, January 14th. The shares were sold at an average price of $238.70, for a total transaction of $929,259.10. Following the transaction, the director directly owned 7,299 shares of the company’s stock, valued at approximately $1,742,271.30. This trade represents a 34.78% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, insider Parker Harris sold 134,662 shares of Salesforce stock in a transaction that occurred on Tuesday, December 2nd. The shares were sold at an average price of $234.70, for a total transaction of $31,605,171.40. Following the completion of the sale, the insider owned 139,767 shares of the company’s stock, valued at approximately $32,803,314.90. The trade was a 49.07% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Corporate insiders own 3.00% of the company’s stock.

Salesforce Price Performance

Salesforce stock opened at $185.10 on Friday. The company has a market capitalization of $173.44 billion, a price-to-earnings ratio of 24.71, a PEG ratio of 1.26 and a beta of 1.27. The company has a current ratio of 0.98, a quick ratio of 0.98 and a debt-to-equity ratio of 0.14. Salesforce Inc. has a 12 month low of $180.24 and a 12 month high of $318.97. The stock’s 50 day moving average is $230.69 and its 200-day moving average is $240.08.

Salesforce (NYSE:CRM) last released its quarterly earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.86 by $0.39. The business had revenue of $10.26 billion during the quarter, compared to the consensus estimate of $10.27 billion. Salesforce had a return on equity of 14.41% and a net margin of 17.91%.The firm’s quarterly revenue was up 9.1% on a year-over-year basis. During the same period in the previous year, the company posted $2.41 EPS. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. Equities research analysts expect that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Thursday, January 8th. Shareholders of record on Thursday, December 18th were paid a $0.416 dividend. The ex-dividend date was Thursday, December 18th. This represents a $1.66 annualized dividend and a yield of 0.9%. Salesforce’s payout ratio is 22.16%.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.