Similarweb (NYSE:SMWB) Stock Rating Lowered by Northland Securities

Similarweb (NYSE:SMWB) was downgraded by analysts at Northland Securities from an “outperform” rating to a “market perform” rating in a research note issued on Wednesday, Marketbeat reports. They presently have a $5.00 price objective on the stock. Northland Securities’ price objective suggests a potential upside of 25.63% from the company’s previous close.

Several other analysts also recently commented on SMWB. Wall Street Zen raised shares of Similarweb from a “hold” rating to a “buy” rating in a research report on Saturday, December 20th. Needham & Company LLC reaffirmed a “buy” rating and set a $14.00 target price on shares of Similarweb in a research report on Monday, November 17th. Jefferies Financial Group reiterated a “buy” rating and issued a $11.00 price objective on shares of Similarweb in a research report on Friday, November 14th. Weiss Ratings reiterated a “sell (d-)” rating on shares of Similarweb in a research report on Monday, December 29th. Finally, Oppenheimer cut their price target on shares of Similarweb from $10.00 to $7.00 and set an “outperform” rating for the company in a research note on Wednesday, February 4th. Four analysts have rated the stock with a Buy rating, five have issued a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, Similarweb has an average rating of “Hold” and an average price target of $9.36.

Similarweb Stock Performance

SMWB opened at $3.98 on Wednesday. Similarweb has a one year low of $3.66 and a one year high of $10.84. The stock’s fifty day moving average is $6.16 and its 200-day moving average is $7.81. The company has a market capitalization of $337.78 million, a PE ratio of -10.76 and a beta of 1.09.

Similarweb (NYSE:SMWB) last announced its earnings results on Tuesday, February 17th. The company reported $0.03 EPS for the quarter, beating the consensus estimate of $0.01 by $0.02. Similarweb had a negative return on equity of 78.25% and a negative net margin of 11.20%.The business had revenue of $72.76 million during the quarter, compared to the consensus estimate of $76.45 million. On average, equities research analysts forecast that Similarweb will post -0.24 EPS for the current fiscal year.

Institutional Investors Weigh In On Similarweb

A number of institutional investors and hedge funds have recently made changes to their positions in SMWB. Larson Financial Group LLC acquired a new position in shares of Similarweb during the third quarter valued at $25,000. Wexford Capital LP bought a new stake in Similarweb during the 3rd quarter worth about $64,000. Brooklyn Investment Group bought a new stake in Similarweb during the 4th quarter worth about $85,000. Boothbay Fund Management LLC acquired a new position in Similarweb during the 4th quarter valued at about $90,000. Finally, MQS Management LLC bought a new position in shares of Similarweb in the 2nd quarter valued at about $125,000. Institutional investors own 57.59% of the company’s stock.

Similarweb News Roundup

Here are the key news stories impacting Similarweb this week:

• Positive Sentiment: EPS beat and profitability improvements: Similarweb reported $0.03 EPS vs. the $0.01 consensus and showed narrower operating losses and higher gross profit, signaling improving unit economics that could support future margins. Similarweb (SMWB) Q4 Earnings Beat Estimates
• Positive Sentiment: Revenue grew year‑over‑year (~11% in Q4) and cash balance increased vs. prior year, supporting runway as the company scales. Similarweb Ltd. (SMWB) stock falls on Q4 2025 Earnings
• Neutral Sentiment: Company released formal Q4 earnings press release, slide deck and shareholder letter for investor review — useful for digging into customer metrics and product traction. View Press Release / Slide Deck
• Neutral Sentiment: Analyst coverage remains constructive (several buy/outperform ratings and mid‑range price targets), which can limit downside if execution steadies. Analyst Ratings and Targets
• Negative Sentiment: Revenue missed expectations: Q4 revenue of $72.8M came in below consensus (~$76–78M), and management gave FY‑2026 and Q1 revenue guidance ($305–315M FY; $72–74M Q1) below street estimates — the guidance cut is the main driver of the stock decline. Similarweb: Q4 Earnings Snapshot
• Negative Sentiment: Operating cash flow weakened and liabilities increased year‑over‑year; while cash on hand rose, lower free cash flow and higher leverage raise execution risk if growth slows. Similarweb Ltd. (SMWB) stock falls on Q4 2025 Earnings
• Negative Sentiment: Short interest increased (up ~23% in January), which can amplify downward pressure on the stock after disappointing results. Similarweb Ltd. (NYSE:SMWB) Short Interest Up 23.1% in January

Similarweb Company Profile

Similarweb Ltd. (NYSE: SMWB) is a digital intelligence company that provides insights into website and mobile app performance. Its cloud-based platform aggregates and analyzes data on global web traffic, user engagement, and referral sources, enabling businesses to benchmark their digital presence against competitors. The company’s core offering includes metrics on audience behavior, traffic acquisition channels, and industry trends, which are designed to inform strategic decisions in marketing, sales, and product development.

Similarweb’s platform delivers a suite of tools for market research, competitor analysis, and performance optimization.