Under Armour (NYSE:UAA) Trading Up 14.5% Following Strong Earnings

Under Armour, Inc. (NYSE:UAA) shares shot up 14.5% during mid-day trading on Friday following a stronger than expected earnings report. The company traded as high as $7.17 and last traded at $7.1930. 9,587,212 shares changed hands during mid-day trading, a decline of 26% from the average session volume of 12,933,630 shares. The stock had previously closed at $6.28.

The company reported $0.09 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of ($0.02) by $0.11. The business had revenue of $1.33 billion during the quarter, compared to the consensus estimate of $1.31 billion. Under Armour had a positive return on equity of 1.27% and a negative net margin of 1.74%.Under Armour’s quarterly revenue was down 5.2% on a year-over-year basis. During the same period last year, the company earned $0.08 earnings per share. Under Armour has set its FY 2026 guidance at 0.100-0.110 EPS.

Under Armour News Roundup

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Q3 earnings beat — Under Armour reported $0.09 EPS versus a Zacks consensus loss of ($0.02), driven by tighter cost controls and restructuring that helped offset weaker demand. Under Armour (UAA) Q3 Earnings and Revenues Top Estimates
• Positive Sentiment: Raised FY2026 EPS guidance — Management now targets $0.10–$0.11 EPS for FY2026, above Street estimates (~$0.05), signaling confidence in margin recovery and cost initiatives. UNDER ARMOUR REPORTS THIRD QUARTER FISCAL 2026 RESULTS; UPDATES FISCAL 2026 OUTLOOK
• Positive Sentiment: Revenue slightly ahead of estimates and smaller-than-expected sales decline — Q3 revenue of ~$1.33B modestly topped estimates and fell less than feared (-5.2% YoY), helped by a simplified assortment and steadier holiday demand. Under Armour posts smaller drop in quarterly sales on steady holiday demand
• Neutral Sentiment: Company press release and GAAP results available — Full Q3 release provides the detailed financials and guidance context for modeling; useful for building projections but not new directional news. UNDER ARMOUR REPORTS THIRD QUARTER FISCAL 2026 RESULTS; UPDATES FISCAL 2026 OUTLOOK
• Neutral Sentiment: Valuation and next-quarter expectations pieces — Recent write-ups assess whether recent share momentum already prices in improvement; useful for timing but not immediate catalysts. Assessing Under Armour (UAA) Valuation After Recent Share Price Momentum
• Negative Sentiment: Tariff pressures and uneven demand remain — Management warned tariffs and weak North America/Asia-Pacific demand persist, which could limit revenue recovery despite margin progress. Under Armour Lifts Outlook Despite Tariff Pressures
• Negative Sentiment: Analyst price target pressure — Telsey reaffirmed a “market perform” rating and $5 PT (well below current levels), a potential drag on sentiment until fundamentals visibly improve. Benzinga
• Negative Sentiment: Sales still down YoY and margins not fully healed — Revenue fell ~5.2% year-over-year and net margin remained negative, underscoring recovery is still in progress. Under Armour (UAA) Q3 Earnings: Taking a Look at Key Metrics Versus Estimates

Analyst Ratings Changes

Several brokerages have issued reports on UAA. Telsey Advisory Group reiterated a “market perform” rating and issued a $5.00 price target on shares of Under Armour in a research note on Friday. Citigroup restated a “neutral” rating and issued a $6.20 price objective (up previously from $5.00) on shares of Under Armour in a report on Friday, January 23rd. Truist Financial set a $6.00 target price on Under Armour in a report on Wednesday, January 14th. William Blair raised Under Armour to a “hold” rating in a research report on Thursday, November 6th. Finally, UBS Group restated a “buy” rating on shares of Under Armour in a research note on Friday, January 2nd. Two equities research analysts have rated the stock with a Strong Buy rating, three have given a Buy rating, fifteen have given a Hold rating and three have assigned a Sell rating to the company. Based on data from MarketBeat.com, Under Armour has an average rating of “Hold” and a consensus target price of $6.44.

Insider Activity at Under Armour

In other Under Armour news, major shareholder V Prem Et Al Watsa bought 13,182,469 shares of the firm’s stock in a transaction that occurred on Tuesday, December 30th. The shares were acquired at an average cost of $5.12 per share, with a total value of $67,494,241.28. Following the acquisition, the insider owned 41,958,923 shares of the company’s stock, valued at $214,829,685.76. The trade was a 45.81% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. In the last ninety days, insiders purchased 42,448,155 shares of company stock worth $219,067,338. Insiders own 15.60% of the company’s stock.

Hedge Funds Weigh In On Under Armour

Several institutional investors and hedge funds have recently modified their holdings of UAA. Laurel Wealth Advisors LLC increased its stake in Under Armour by 583.0% during the 2nd quarter. Laurel Wealth Advisors LLC now owns 4,098 shares of the company’s stock worth $28,000 after acquiring an additional 3,498 shares during the period. Uhlmann Price Securities LLC bought a new stake in shares of Under Armour during the 3rd quarter valued at $46,000. State of Wyoming acquired a new stake in shares of Under Armour during the 2nd quarter worth $44,000. Neo Ivy Capital Management bought a new position in shares of Under Armour in the second quarter worth $44,000. Finally, LRI Investments LLC acquired a new position in Under Armour in the third quarter valued at about $50,000. 34.58% of the stock is currently owned by institutional investors and hedge funds.

Under Armour Stock Performance

The stock has a 50 day moving average of $5.26 and a 200 day moving average of $5.19. The company has a quick ratio of 1.10, a current ratio of 1.69 and a debt-to-equity ratio of 0.32. The firm has a market cap of $3.10 billion, a price-to-earnings ratio of -34.23, a P/E/G ratio of 6.73 and a beta of 1.83.

About Under Armour

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.