Hasbro (NASDAQ:HAS) Sets New 1-Year High – Still a Buy?

Shares of Hasbro, Inc. (NASDAQ:HAS) hit a new 52-week high on Monday . The company traded as high as $90.85 and last traded at $90.72, with a volume of 99876 shares traded. The stock had previously closed at $89.31.

Hasbro News Roundup

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Analyst upgrade and franchise optimism: Coverage notes an analyst target hike and links the stock bounce to improved franchise monetization expectations after new licensing news. This combination of a higher target and stronger franchise outlook likely lifted investor sentiment. What’s Going On With Hasbro Stock On Wednesday?
• Positive Sentiment: Voltron licensing/toy deal: Hasbro inked a toy/licensing deal tied to Amazon MGM Studios’ upcoming Voltron movie — a direct revenue and IP-monetization opportunity that supports medium-term toy sales and licensing income. Hasbro inks toy deal for Amazon MGM Studios’ Voltron movie
• Positive Sentiment: Earnings outlook: Research outlets highlight Hasbro’s track record of earnings surprises and argue the company is positioned to beat upcoming estimates thanks to franchise tailwinds and product cadence — a fundamental positive for shares. Why Hasbro (HAS) is Poised to Beat Earnings Estimates Again
• Positive Sentiment: New movie tie-ins expand product pipeline: Hasbro partnered with Legendary on Street Fighter toys ahead of the new movie, adding another near-term product opportunity that can drive seasonal sales and promotional synergies. Hasbro and Legendary Step Into The Ring With ‘Street Fighter’ Toys Ahead of New Movie
• Neutral Sentiment: Brand / human-interest coverage: A profile on Hasbro’s “Champion Child” product/storyline is positive PR but carries limited immediate financial implications. Full interview: How Hasbro’s ‘Champion Child’ defied the odds
• Neutral Sentiment: Creative/franchise chatter: Coverage questioning whether Hasbro influenced a Transformers character return is mostly cultural/PR-focused and unlikely to move fundamentals near-term, though it affects fan sentiment. Did Hasbro force the Transformers to bring Starscream back?
• Negative Sentiment: Lawsuit over Magic: The Gathering printing levels: A suit alleges Hasbro overprinted Magic cards, devaluing collectibles. This raises reputational risk for MTG’s collectible market, could pressure secondary-market pricing and carries potential legal/settlement costs — a material negative for a high-margin collectible franchise. Lawsuit accuses Hasbro of overprinting, devaluing Magic cards

Wall Street Analysts Forecast Growth

Several research firms have recently weighed in on HAS. Roth Mkm boosted their price target on Hasbro from $96.00 to $105.00 and gave the stock a “buy” rating in a report on Wednesday. Wall Street Zen downgraded shares of Hasbro from a “strong-buy” rating to a “buy” rating in a research report on Sunday, January 11th. The Goldman Sachs Group decreased their price target on shares of Hasbro from $90.00 to $88.00 and set a “buy” rating for the company in a research report on Friday, January 9th. Zacks Research lowered shares of Hasbro from a “strong-buy” rating to a “hold” rating in a report on Friday, October 10th. Finally, Seaport Research Partners raised shares of Hasbro to a “strong-buy” rating in a research note on Monday, November 10th. Nine research analysts have rated the stock with a Buy rating, two have assigned a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average price target of $94.64.

Hasbro Trading Up 2.0%

The stock has a market cap of $13.56 billion, a P/E ratio of -24.09, a price-to-earnings-growth ratio of 1.68 and a beta of 0.56. The company has a debt-to-equity ratio of 7.65, a quick ratio of 1.42 and a current ratio of 1.70. The firm’s fifty day simple moving average is $85.01 and its 200-day simple moving average is $79.97.

Insider Transactions at Hasbro

In related news, Director Hope F. Cochran sold 4,000 shares of the business’s stock in a transaction on Monday, November 10th. The shares were sold at an average price of $77.24, for a total value of $308,960.00. Following the transaction, the director owned 17,102 shares in the company, valued at $1,320,958.48. The trade was a 18.96% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. 0.85% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently bought and sold shares of the stock. Vanguard Group Inc. increased its stake in Hasbro by 2.7% in the fourth quarter. Vanguard Group Inc. now owns 16,976,679 shares of the company’s stock valued at $1,392,088,000 after purchasing an additional 453,038 shares in the last quarter. State Street Corp grew its stake in shares of Hasbro by 2.1% in the 2nd quarter. State Street Corp now owns 6,508,052 shares of the company’s stock valued at $480,424,000 after buying an additional 131,678 shares during the period. Bank of America Corp DE increased its position in Hasbro by 21.9% in the 3rd quarter. Bank of America Corp DE now owns 3,633,213 shares of the company’s stock valued at $275,579,000 after buying an additional 651,790 shares in the last quarter. AQR Capital Management LLC raised its stake in Hasbro by 30.9% during the 3rd quarter. AQR Capital Management LLC now owns 2,957,648 shares of the company’s stock worth $224,338,000 after buying an additional 697,836 shares during the period. Finally, Marshall Wace LLP raised its stake in Hasbro by 15.1% during the 2nd quarter. Marshall Wace LLP now owns 2,634,857 shares of the company’s stock worth $194,505,000 after buying an additional 346,637 shares during the period. 91.83% of the stock is owned by institutional investors.

Hasbro Company Profile

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.