Intuit (NASDAQ:INTU) Reaches New 52-Week Low – Should You Sell?

Intuit Inc. (NASDAQ:INTU) reached a new 52-week low during trading on Thursday . The company traded as low as $520.00 and last traded at $515.3690, with a volume of 36880 shares trading hands. The stock had previously closed at $538.70.

More Intuit News

Here are the key news stories impacting Intuit this week:

• Positive Sentiment: Mizuho reiterated an Outperform rating and an $875 price target, calling AI-related tax‑filing worries overblown and defending Intuit’s moat — a bullish analyst anchor that can support a recovery. Mizuho Calls AI Tax Filing Worries Overblown for Intuit (INTU)
• Positive Sentiment: Intuit expanded its AI tax and hiring capabilities — adding TurboTax Stores and integrations with Checkr — which highlights product-led revenue levers and cross‑sell opportunities across TurboTax, QuickBooks and Credit Karma. Intuit Expands AI Tax And Hiring Platform With TurboTax Stores And Checkr
• Neutral Sentiment: Management scheduled Q2 FY2026 results for Feb. 26 (quarter ended Jan. 31); upcoming results and guidance will be the next major catalyst. Intuit to Announce Second-Quarter Fiscal Year 2026 Results on Feb. 26
• Neutral Sentiment: Intuit posted a shareholder/analyst call slideshow that may provide extra detail ahead of earnings; useful for parsing near‑term revenue mix and margin assumptions. Intuit Inc. (INTU) Shareholder/Analyst Call – Slideshow
• Negative Sentiment: A market commentary pointed out Intuit is down ~24% so far in 2026, noting the company still guides to double‑digit fiscal‑2026 growth but at a slower pace than last year — a growth‑multiple compression driver. Intuit Stock Is Down 24% Already In 2026. Time to Buy?
• Negative Sentiment: Shares hit a 52‑week low amid the selloff, reflecting elevated investor concern and lower near‑term sentiment — increases downside risk if next quarter’s results or guide miss expectations. Intuit stock hits 52-week low at 510.0 USD
• Negative Sentiment: Media coverage noted INTU dipping more than the broader market, amplifying momentum selling and short‑term technical pressure. Intuit (INTU) dips more than broader market: What you should know

Analysts Set New Price Targets

Several equities analysts recently issued reports on the company. Wells Fargo & Company restated an “equal weight” rating and issued a $700.00 price target (down previously from $840.00) on shares of Intuit in a research report on Thursday, January 8th. Independent Research set a $875.00 price target on Intuit in a report on Tuesday, November 18th. TD Cowen started coverage on shares of Intuit in a research note on Thursday, January 8th. They issued a “buy” rating and a $802.00 price objective on the stock. Truist Financial started coverage on shares of Intuit in a research note on Tuesday, January 6th. They issued a “buy” rating and a $739.00 target price for the company. Finally, BMO Capital Markets dropped their price target on shares of Intuit from $870.00 to $810.00 and set an “outperform” rating on the stock in a research note on Friday, November 21st. One research analyst has rated the stock with a Strong Buy rating, twenty-three have given a Buy rating and six have given a Hold rating to the company. Based on data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $791.73.

Intuit Price Performance

The firm has a market cap of $138.83 billion, a PE ratio of 34.10, a price-to-earnings-growth ratio of 2.05 and a beta of 1.25. The company has a current ratio of 1.39, a quick ratio of 1.39 and a debt-to-equity ratio of 0.28. The company has a 50 day moving average price of $625.24 and a 200 day moving average price of $668.53.

Intuit (NASDAQ:INTU) last issued its quarterly earnings data on Thursday, November 20th. The software maker reported $3.34 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.09 by $0.25. The firm had revenue of $3.87 billion during the quarter, compared to analysts’ expectations of $3.76 billion. Intuit had a return on equity of 23.52% and a net margin of 21.19%.Intuit’s revenue was up 18.3% on a year-over-year basis. During the same period in the previous year, the firm posted $2.50 earnings per share. Intuit has set its Q2 2026 guidance at 3.630-3.680 EPS. On average, sell-side analysts expect that Intuit Inc. will post 14.09 EPS for the current year.

Intuit Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Friday, January 16th. Shareholders of record on Friday, January 9th were issued a dividend of $1.20 per share. This represents a $4.80 annualized dividend and a yield of 1.0%. The ex-dividend date was Friday, January 9th. Intuit’s dividend payout ratio (DPR) is 32.81%.

Insider Buying and Selling at Intuit

In other news, CEO Sasan K. Goodarzi sold 41,000 shares of the stock in a transaction that occurred on Wednesday, January 7th. The shares were sold at an average price of $650.10, for a total value of $26,654,100.00. Following the sale, the chief executive officer directly owned 13,611 shares in the company, valued at $8,848,511.10. This represents a 75.08% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, CFO Sandeep Aujla sold 1,335 shares of Intuit stock in a transaction that occurred on Monday, January 5th. The stock was sold at an average price of $629.46, for a total value of $840,329.10. Following the transaction, the chief financial officer owned 536 shares of the company’s stock, valued at $337,390.56. This represents a 71.35% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 388,464 shares of company stock worth $255,514,393 over the last ninety days. 2.49% of the stock is currently owned by company insiders.

Institutional Trading of Intuit

A number of large investors have recently made changes to their positions in INTU. Weaver Capital Management LLC grew its holdings in shares of Intuit by 1.3% during the second quarter. Weaver Capital Management LLC now owns 1,127 shares of the software maker’s stock worth $888,000 after buying an additional 14 shares in the last quarter. May Hill Capital LLC lifted its stake in shares of Intuit by 4.2% during the second quarter. May Hill Capital LLC now owns 345 shares of the software maker’s stock valued at $272,000 after buying an additional 14 shares during the period. Northern Financial Advisors Inc boosted its position in Intuit by 1.3% during the second quarter. Northern Financial Advisors Inc now owns 1,209 shares of the software maker’s stock worth $952,000 after acquiring an additional 15 shares during the last quarter. Telos Capital Management Inc. grew its stake in Intuit by 2.6% in the 2nd quarter. Telos Capital Management Inc. now owns 585 shares of the software maker’s stock worth $461,000 after acquiring an additional 15 shares during the period. Finally, Mcrae Capital Management Inc. raised its holdings in Intuit by 0.7% in the 2nd quarter. Mcrae Capital Management Inc. now owns 2,187 shares of the software maker’s stock valued at $1,723,000 after acquiring an additional 15 shares during the last quarter. Institutional investors and hedge funds own 83.66% of the company’s stock.

Intuit Company Profile

Intuit Inc (NASDAQ: INTU) is a financial software company headquartered in Mountain View, California, that develops and sells cloud-based financial management and compliance products for individuals, small businesses, self-employed workers and accounting professionals. Founded in 1983 by Scott Cook and Tom Proulx, the company has grown from desktop tax and accounting software into a diversified provider of online financial tools. As of my latest update, Sasan Goodarzi serves as Chief Executive Officer.

Intuit’s product portfolio includes QuickBooks, its flagship accounting and business-management platform that offers bookkeeping, payroll, payments and invoicing capabilities; TurboTax, a tax-preparation and filing service aimed at individual taxpayers; and Mint, a consumer personal-finance and budgeting app.