Amazon.com’s (AMZN) “Buy” Rating Reaffirmed at Royal Bank Of Canada

Amazon.com (NASDAQ:AMZN)‘s stock had its “buy” rating reaffirmed by research analysts at Royal Bank Of Canada in a research report issued to clients and investors on Monday,MarketScreener reports.

Other analysts have also recently issued research reports about the stock. BMO Capital Markets increased their price target on shares of Amazon.com from $300.00 to $304.00 and gave the stock an “outperform” rating in a research note on Tuesday, December 16th. Benchmark upped their target price on shares of Amazon.com from $260.00 to $295.00 and gave the company a “buy” rating in a report on Friday, October 31st. Loop Capital increased their target price on shares of Amazon.com from $300.00 to $360.00 and gave the stock a “buy” rating in a research note on Tuesday, November 18th. Truist Financial set a $290.00 target price on Amazon.com in a research note on Friday, October 31st. Finally, Zacks Research cut Amazon.com from a “strong-buy” rating to a “hold” rating in a research note on Thursday, January 1st. One equities research analyst has rated the stock with a Strong Buy rating, fifty-four have issued a Buy rating and four have assigned a Hold rating to the company. According to data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $295.86.

Amazon.com Trading Up 2.1%

NASDAQ:AMZN opened at $239.16 on Monday. The company has a market capitalization of $2.56 trillion, a PE ratio of 33.78, a P/E/G ratio of 1.50 and a beta of 1.37. Amazon.com has a 52-week low of $161.38 and a 52-week high of $258.60. The stock’s 50 day moving average price is $231.68 and its 200 day moving average price is $229.12. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating analysts’ consensus estimates of $1.57 by $0.38. The company had revenue of $180.17 billion during the quarter, compared to analysts’ expectations of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The firm’s revenue for the quarter was up 13.4% on a year-over-year basis. During the same quarter in the previous year, the business earned $1.43 earnings per share. On average, research analysts anticipate that Amazon.com will post 6.31 EPS for the current year.

Insider Activity at Amazon.com

In other news, CEO Douglas J. Herrington sold 2,500 shares of the company’s stock in a transaction on Monday, December 1st. The shares were sold at an average price of $233.22, for a total transaction of $583,050.00. Following the transaction, the chief executive officer directly owned 505,934 shares of the company’s stock, valued at $117,993,927.48. This represents a 0.49% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, CEO Andrew R. Jassy sold 19,872 shares of the stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the completion of the transaction, the chief executive officer owned 2,208,310 shares of the company’s stock, valued at $479,070,771.40. This represents a 0.89% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders sold 79,734 shares of company stock worth $18,534,017. 10.80% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Amazon.com

Several institutional investors have recently modified their holdings of AMZN. Norges Bank purchased a new stake in shares of Amazon.com in the 2nd quarter worth about $27,438,011,000. Nuveen LLC purchased a new position in Amazon.com during the 1st quarter valued at about $11,674,091,000. Vanguard Group Inc. raised its position in Amazon.com by 2.1% during the second quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after acquiring an additional 17,447,045 shares during the last quarter. Laurel Wealth Advisors LLC lifted its holdings in shares of Amazon.com by 22,085.8% in the second quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock valued at $2,671,634,000 after purchasing an additional 12,122,668 shares in the last quarter. Finally, Goldman Sachs Group Inc. lifted its holdings in shares of Amazon.com by 21.3% in the first quarter. Goldman Sachs Group Inc. now owns 57,908,424 shares of the e-commerce giant’s stock valued at $11,017,657,000 after purchasing an additional 10,176,835 shares in the last quarter. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: High-profile bullish commentary and price-target upgrades are lifting sentiment: Jim Cramer publicly called AMZN a “buy” amid the latest round of planned layoffs, and TD Cowen has raised its price target (recently to $315), framing Amazon as attractive on ad and AWS recovery themes. Jim Cramer Says ‘Buy’ Amazon
• Positive Sentiment: Advertising and cloud momentum: surveys and analyst notes point to stronger ad demand and accelerating AWS growth, which underpin margin recovery and long-term revenue upside. Amazon Expands in Digital Advertising
• Neutral Sentiment: Wall Street price-target and one-year forecasts remain mixed but generally optimistic, creating volatile intra-day flows as investors trade around differing analyst scenarios. Amazon Stock Price Prediction for 2026
• Neutral Sentiment: Retail chatter and popularity on platforms like Robinhood/Reddit remain noteworthy but mixed — useful for short-term flows rather than fundamental direction. TipRanks: Amazon Divides Investors as AI Bets Soar
• Negative Sentiment: Job-cut headlines and Amazon’s planned multibillion-dollar AI investment (~$35B) are creating investor worry: higher near-term costs and restructuring risk could pressure margins and trigger negative retail sentiment. Amazon Shares Stall as Job Cuts Loom Against $35B AI Spending
• Negative Sentiment: Tariff-related price spikes on e-commerce items raise short-term sales/competitive risk and could squeeze margins or slow volume in affected categories. Amazon E-Commerce Faces Tariff-Related Price Spikes

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.