Comparing Pursuit Attractions and Hospitality (NYSE:PRSU) & Viking (NYSE:VIK)

Pursuit Attractions and Hospitality (NYSE:PRSU) and Viking (NYSE:VIK) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, earnings and institutional ownership.

Earnings & Valuation

This table compares Pursuit Attractions and Hospitality and Viking”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Pursuit Attractions and Hospitality	$366.49 million	2.62	$368.54 million	$12.50	2.72
Viking	$5.33 billion	6.07	$152.33 million	$2.14	34.13

Pursuit Attractions and Hospitality has higher earnings, but lower revenue than Viking. Pursuit Attractions and Hospitality is trading at a lower price-to-earnings ratio than Viking, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

Pursuit Attractions and Hospitality has a beta of 1.46, meaning that its share price is 46% more volatile than the S&P 500. Comparatively, Viking has a beta of 2.07, meaning that its share price is 107% more volatile than the S&P 500.

Analyst Ratings

This is a summary of recent recommendations and price targets for Pursuit Attractions and Hospitality and Viking, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Pursuit Attractions and Hospitality	0	1	3	1	3.00
Viking	1	5	11	0	2.59

Pursuit Attractions and Hospitality currently has a consensus target price of $34.00, suggesting a potential upside of 0.00%. Viking has a consensus target price of $66.00, suggesting a potential downside of 9.63%. Given Pursuit Attractions and Hospitality’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Pursuit Attractions and Hospitality is more favorable than Viking.

Institutional & Insider Ownership

89.9% of Pursuit Attractions and Hospitality shares are held by institutional investors. Comparatively, 98.8% of Viking shares are held by institutional investors. 0.7% of Pursuit Attractions and Hospitality shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Profitability

This table compares Pursuit Attractions and Hospitality and Viking’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Pursuit Attractions and Hospitality	82.54%	17.61%	12.43%
Viking	15.53%	716.92%	9.82%

Summary

Pursuit Attractions and Hospitality beats Viking on 8 of the 15 factors compared between the two stocks.

About Pursuit Attractions and Hospitality

Pursuit Attractions & Hospitality, Inc. engages in the provision of hospitality and leisure activities, experiential marketing, and live events. It operates through the following segments: Pursuit, Spiro, and GES Exhibitions. The Pursuit segment provides travel experiences that include recreational attractions, unique hotels and lodges, food and beverage, retail, sightseeing, and ground transportation services. The Spiro segment is an experiential marketing agency that partners with brands around the world to manage and elevate their global experiential marketing activities. The GES Exhibitions segment is a global exhibition services company that partners with exhibition and conference organizers as a full-service provider of strategic and logistics solutions to manage the complexity of their shows. The company was founded in 1926 and is headquartered in Denver, CO.

About Viking

Viking Holdings Ltd engages in the passenger shipping and other forms of passenger transport in North America, the United Kingdom, and internationally. It operates through River and Ocean segments. The company also operates as a tour entrepreneur for passengers and related activities in tourism. As of December 31, 2023, it operated a fleet of 92 ships, including 81 river vessels comprising 58 Longships, 10 smaller classes based on the Longship design, 11 other river vessels, and 1 river vessel charter and the Viking Mississippi; 9 ocean ships; and 2 expedition ships. The company was founded in 1997 and is based in Pembroke, Bermuda.