Sara Bay Financial Boosts Stock Holdings in Amazon.com, Inc. $AMZN

Sara Bay Financial boosted its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 38.0% in the third quarter, Holdings Channel.com reports. The firm owned 64,772 shares of the e-commerce giant’s stock after acquiring an additional 17,845 shares during the period. Amazon.com makes up about 4.0% of Sara Bay Financial’s investment portfolio, making the stock its 7th largest position. Sara Bay Financial’s holdings in Amazon.com were worth $14,222,000 at the end of the most recent quarter.

Several other hedge funds and other institutional investors have also recently modified their holdings of AMZN. Brighton Jones LLC grew its stake in shares of Amazon.com by 10.9% during the 4th quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock worth $885,478,000 after acquiring an additional 397,007 shares in the last quarter. Revolve Wealth Partners LLC boosted its holdings in Amazon.com by 4.1% during the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock worth $5,495,000 after purchasing an additional 986 shares during the last quarter. Bank Pictet & Cie Europe AG boosted its holdings in Amazon.com by 2.8% during the fourth quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock worth $442,481,000 after purchasing an additional 54,987 shares during the last quarter. Highview Capital Management LLC DE grew its position in Amazon.com by 5.5% in the fourth quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock valued at $6,357,000 after purchasing an additional 1,518 shares in the last quarter. Finally, Liberty Square Wealth Partners LLC acquired a new stake in Amazon.com in the 4th quarter valued at $2,153,000. Institutional investors and hedge funds own 72.20% of the company’s stock.

Amazon.com Trading Up 0.0%

Shares of Amazon.com stock opened at $232.25 on Friday. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The business has a fifty day simple moving average of $230.70 and a two-hundred day simple moving average of $226.01. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60. The company has a market capitalization of $2.48 trillion, a price-to-earnings ratio of 32.80, a P/E/G ratio of 1.60 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating the consensus estimate of $1.57 by $0.38. The company had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The company’s revenue was up 13.4% on a year-over-year basis. During the same period in the prior year, the firm earned $1.43 earnings per share. Research analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current year.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Big bullish thesis around data-center and AI demand — analysts point to a $61 billion surge in data‑center deal activity, AWS capacity expansion and deeper integration of Nova/Bedrock AI tools as a near‑term catalyst for revenue and margin upside. A $61 Billion Reason to Buy Amazon Stock for 2026
• Positive Sentiment: JPMorgan / bullish analyst commentary: note that Amazon’s 2026 bull case centers on AWS accelerating with AI share gains and more disciplined margins — supports higher earnings multiple vs pure retail comps. Amazon’s 2026 Bull Case Isn’t Retail — It’s AWS, AI And Margin Discipline
• Positive Sentiment: Value/quality narratives gaining traction — multiple pieces argue AMZN is undervalued or “dirt cheap” given earnings power from AWS and ads, which can attract value and long-only flows. Amazon’s Stock Is Dirt Cheap
• Positive Sentiment: Analyst/market support — coverage notes (moderate buy consensus and inclusion on “most buy recommendations” lists) help keep demand for shares, especially into year‑end rebalancing. Amazon.com, Inc. (NASDAQ:AMZN) Given Average Recommendation of “Moderate Buy” by Analysts
• Neutral Sentiment: Ownership breakdown and flows heading into 2026 — pieces reviewing who owns AMZN can influence positioning but are informational unless they show large institutional rotation. Heading into 2026, Let’s Look at Who Owns Amazon Stock (AMZN)
• Neutral Sentiment: Company product/strategy commentary — Alexa chief’s remarks about changing consumer behavior underline long‑term product experiments (wearables, ambient AI) that support strategic optionality but are multi‑year. Amazon’s Alexa chief predicts an end to doom scrolling: the next generation is ‘going to just think differently’
• Negative Sentiment: AWS Christmas‑Eve outage raises reliability/governance questions — outages can pressure enterprise sentiment, lead to customer churn or contract concessions if recurring. Amazon Web Service’s Christmas Eve Outage Reignites Concerns Over Cloud Monopoly Risks
• Negative Sentiment: Regulatory/competitive tension from AI shopping agents — Amazon is blocking some third‑party AI bots and faces a strategic “fight or join” choice; restrictive moves could harm partner ecosystems or spur regulatory scrutiny. Amazon Tightens Platform Access as AI Shopping Agents Expand
• Negative Sentiment: Technical risk: some charts/analysts warn a correction below $200 could be needed before the uptrend resumes, flagging downside risk for short‑term traders. Amazon: A Correction Under $200 May Be Necessary Before Uptrend Resumes (Technical Analysis)

Insider Activity

In other news, CEO Andrew R. Jassy sold 19,872 shares of the stock in a transaction that occurred on Friday, November 21st. The stock was sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the transaction, the chief executive officer owned 2,208,310 shares in the company, valued at approximately $479,070,771.40. This trade represents a 0.89% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director Keith Brian Alexander sold 900 shares of Amazon.com stock in a transaction that occurred on Monday, November 17th. The stock was sold at an average price of $233.00, for a total value of $209,700.00. Following the sale, the director directly owned 7,170 shares of the company’s stock, valued at approximately $1,670,610. The trade was a 11.15% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last three months, insiders sold 82,234 shares of company stock valued at $19,076,767. Company insiders own 9.70% of the company’s stock.

Analyst Upgrades and Downgrades

A number of equities analysts have recently commented on AMZN shares. Sanford C. Bernstein set a $300.00 price objective on shares of Amazon.com and gave the stock an “outperform” rating in a research note on Friday, October 31st. China Renaissance raised their price target on Amazon.com from $278.00 to $300.00 and gave the company a “buy” rating in a research note on Monday, November 3rd. Desjardins boosted their price target on Amazon.com to $218.00 in a research report on Monday, December 8th. Weiss Ratings reissued a “buy (b)” rating on shares of Amazon.com in a report on Monday. Finally, Wolfe Research boosted their target price on shares of Amazon.com from $265.00 to $270.00 in a report on Tuesday, September 30th. Two research analysts have rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and three have assigned a Hold rating to the stock. Based on data from MarketBeat.com, Amazon.com presently has an average rating of “Moderate Buy” and an average price target of $295.50.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.