Amazon.com (NASDAQ:AMZN – Get Free Report) and Yunji (NASDAQ:YJ – Get Free Report) are both retail/wholesale companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, earnings, dividends, valuation, profitability and analyst recommendations.
Profitability
This table compares Amazon.com and Yunji’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Amazon.com | 11.06% | 23.62% | 11.42% |
| Yunji | N/A | N/A | N/A |
Insider and Institutional Ownership
72.2% of Amazon.com shares are held by institutional investors. 9.7% of Amazon.com shares are held by company insiders. Comparatively, 45.3% of Yunji shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Risk & Volatility
Analyst Ratings
This is a breakdown of recent recommendations for Amazon.com and Yunji, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Amazon.com | 0 | 3 | 56 | 2 | 2.98 |
| Yunji | 1 | 0 | 0 | 0 | 1.00 |
Amazon.com currently has a consensus target price of $295.50, suggesting a potential upside of 30.31%. Given Amazon.com’s stronger consensus rating and higher possible upside, equities analysts plainly believe Amazon.com is more favorable than Yunji.
Valuation & Earnings
This table compares Amazon.com and Yunji”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Amazon.com | $637.96 billion | 3.80 | $59.25 billion | $7.08 | 32.03 |
| Yunji | $57.22 million | 0.12 | -$16.86 million | ($3.44) | -0.42 |
Amazon.com has higher revenue and earnings than Yunji. Yunji is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.
Summary
Amazon.com beats Yunji on 14 of the 15 factors compared between the two stocks.
About Amazon.com
Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Echo, Ring, Blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.
About Yunji
Yunji Inc., together with its subsidiaries, operates a social e-commerce platform in the People's Republic of China. It offers a range of product categories that cater various daily needs of users and their households, including beauty and personal care, household goods, cloths, food and fresh produce, computer and electronics, apparel, bags and cases, baby and maternity products, and home appliances. The company was founded in 2015 and is headquartered in Hangzhou, the People's Republic of China.
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