Bon Natural Life (NASDAQ:BON – Get Free Report) and Maison Solutions (NASDAQ:MSS – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, earnings, profitability, risk, analyst recommendations, valuation and dividends.
Earnings and Valuation
This table compares Bon Natural Life and Maison Solutions”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Bon Natural Life | $23.84 million | 0.61 | $400,000.00 | N/A | N/A |
| Maison Solutions | $124.22 million | 0.07 | $1.17 million | ($0.04) | -11.00 |
Profitability
This table compares Bon Natural Life and Maison Solutions’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Bon Natural Life | N/A | N/A | N/A |
| Maison Solutions | -0.88% | -2.83% | -0.40% |
Insider and Institutional Ownership
0.6% of Bon Natural Life shares are held by institutional investors. Comparatively, 2.4% of Maison Solutions shares are held by institutional investors. 26.5% of Bon Natural Life shares are held by company insiders. Comparatively, 64.7% of Maison Solutions shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Volatility and Risk
Bon Natural Life has a beta of -0.35, indicating that its stock price is 135% less volatile than the S&P 500. Comparatively, Maison Solutions has a beta of 5.26, indicating that its stock price is 426% more volatile than the S&P 500.
Analyst Recommendations
This is a summary of recent ratings and price targets for Bon Natural Life and Maison Solutions, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Bon Natural Life | 1 | 0 | 0 | 0 | 1.00 |
| Maison Solutions | 1 | 1 | 1 | 0 | 2.00 |
Maison Solutions has a consensus price target of $4.25, indicating a potential upside of 865.91%. Given Maison Solutions’ stronger consensus rating and higher possible upside, analysts plainly believe Maison Solutions is more favorable than Bon Natural Life.
Summary
Maison Solutions beats Bon Natural Life on 8 of the 12 factors compared between the two stocks.
About Bon Natural Life
Bon Natural Life Limited, together with its subsidiaries, engages in the research and development, manufacture, and sale of functional active ingredients extracted from natural herb plants in the People’s Republic of China and internationally. The company provides personal care ingredients, such as plant extracted fragrance compounds to perfume and fragrance manufacturers; natural health supplements comprising powder drinks and bioactive food ingredient products primarily used as food additives; and nutritional supplements. Its products are principally used by manufacturer customers in the functional food, personal care, cosmetic, and pharmaceutical industries. The company was founded in 2006 and is headquartered in Grand Cayman, the Cayman Islands.
About Maison Solutions
Maison Solutions Inc., together with its subsidiaries, operates as the specialty grocery retailer in California. The company offers perishable products, such as meat, seafood, vegetables, and fruit; non-perishable products, including grocery products comprising cooking utensils, canned foods, Chinese and Asian seasonings and spices, and snacks, as well as liquor, cigarette, lottery, newspaper, reusable bag, non-food, and health products, and general merchandise, beauty care, pharmacy, fuel, and other items and services in its stores. It also offers its products online. The company was formerly known as Maison International, Inc. and changed its name to Maison Solutions Inc. in September 2021. Maison Solutions Inc. was incorporated in 2019 and is based in Monterey Park, California.
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