Sinclair (NASDAQ:SBGI) vs. Liberty Media Corporation – Liberty Live Series C (NASDAQ:LLYVK) Financial Survey

Sinclair (NASDAQ:SBGI) and Liberty Media Corporation – Liberty Live Series C (NASDAQ:LLYVK) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, valuation, institutional ownership, profitability and analyst recommendations.

Analyst Ratings

This is a summary of current ratings and target prices for Sinclair and Liberty Media Corporation – Liberty Live Series C, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sinclair	1	3	2	0	2.17
Liberty Media Corporation – Liberty Live Series C	1	1	0	0	1.50

Sinclair currently has a consensus price target of $18.75, suggesting a potential upside of 41.83%. Given Sinclair’s stronger consensus rating and higher probable upside, equities analysts plainly believe Sinclair is more favorable than Liberty Media Corporation – Liberty Live Series C.

Insider and Institutional Ownership

41.7% of Sinclair shares are held by institutional investors. Comparatively, 60.4% of Liberty Media Corporation – Liberty Live Series C shares are held by institutional investors. 46.6% of Sinclair shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Profitability

This table compares Sinclair and Liberty Media Corporation – Liberty Live Series C’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Sinclair	1.44%	12.51%	0.83%
Liberty Media Corporation – Liberty Live Series C	N/A	N/A	N/A

Volatility & Risk

Sinclair has a beta of 1.31, indicating that its share price is 31% more volatile than the S&P 500. Comparatively, Liberty Media Corporation – Liberty Live Series C has a beta of 1.37, indicating that its share price is 37% more volatile than the S&P 500.

Earnings and Valuation

This table compares Sinclair and Liberty Media Corporation – Liberty Live Series C”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sinclair	$3.55 billion	0.26	$310.00 million	$0.83	15.93
Liberty Media Corporation – Liberty Live Series C	N/A	N/A	N/A	($3.12)	-28.39

Sinclair has higher revenue and earnings than Liberty Media Corporation – Liberty Live Series C. Liberty Media Corporation – Liberty Live Series C is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.

Summary

Sinclair beats Liberty Media Corporation – Liberty Live Series C on 10 of the 12 factors compared between the two stocks.

About Sinclair

Sinclair, Inc., a media company, provides content on local television stations and digital platforms in the United States. It operates through two segments, Local Media and Tennis. The Local Media segment operates broadcast television stations, original networks, and content; provides free-over-the-air programming and live local sporting events on its stations; distributes its content to multi-channel video programming distributors in exchange for contractual fees; and produces local and original news programs. This segment operates The Nest, a free over-the-air national broadcast TV network; Comet, a science fiction network; CHARGE!, an adventure and action-based network; and TBD, a multiscreen TV network. The Tennis segment offers Tennis Channel, a cable network which includes coverage of tennis' top tournaments and original professional sports, and tennis lifestyle shows; Tennis Channel International streaming service; Tennis Channel Plus streaming service; T2 FAST, a 24-hours a day free ad-supported streaming television channel; and Tennis.com and Pickleballtv. It also provides digital and internet solutions; and technical services, including the design and manufacture of broadcast systems. The company distributes its content through broadcast platforms and third-party platforms that consist of programming provided by third-party networks and syndicators, local news, and other original programming. Sinclair, Inc. was founded in 1971 and is headquartered in Hunt Valley, Maryland.

About Liberty Media Corporation – Liberty Live Series C

Liberty Live Group operates in the media, communications, and entertainment industries primarily in North America and the United Kingdom. The company is headquartered in Englewood, Colorado.