BankPlus Trust Department Raises Holdings in Salesforce Inc. $CRM

BankPlus Trust Department boosted its holdings in shares of Salesforce Inc. (NYSE:CRM) by 2.3% during the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 7,068 shares of the CRM provider’s stock after buying an additional 158 shares during the quarter. BankPlus Trust Department’s holdings in Salesforce were worth $1,927,000 as of its most recent SEC filing.

Several other institutional investors also recently bought and sold shares of the business. Diversified Trust Co grew its holdings in Salesforce by 30.1% in the second quarter. Diversified Trust Co now owns 27,786 shares of the CRM provider’s stock worth $7,577,000 after purchasing an additional 6,430 shares during the last quarter. Neville Rodie & Shaw Inc. grew its holdings in shares of Salesforce by 4.6% during the second quarter. Neville Rodie & Shaw Inc. now owns 59,970 shares of the CRM provider’s stock valued at $16,353,000 after buying an additional 2,644 shares during the last quarter. AG2R LA Mondiale Gestion D Actifs acquired a new position in Salesforce during the first quarter valued at $9,367,000. Jones Financial Companies Lllp lifted its position in Salesforce by 31.2% during the first quarter. Jones Financial Companies Lllp now owns 344,887 shares of the CRM provider’s stock valued at $93,016,000 after purchasing an additional 81,916 shares during the period. Finally, Wesbanco Bank Inc. lifted its position in Salesforce by 6.8% during the second quarter. Wesbanco Bank Inc. now owns 110,968 shares of the CRM provider’s stock valued at $30,260,000 after purchasing an additional 7,091 shares during the period. 80.43% of the stock is owned by hedge funds and other institutional investors.

Analyst Upgrades and Downgrades

A number of research analysts have weighed in on CRM shares. UBS Group decreased their price objective on shares of Salesforce from $300.00 to $260.00 and set a “neutral” rating for the company in a research report on Monday, August 18th. Piper Sandler reduced their price target on shares of Salesforce from $335.00 to $315.00 and set an “overweight” rating for the company in a research report on Thursday, September 4th. Citigroup upped their price target on shares of Salesforce from $275.00 to $276.00 and gave the stock a “neutral” rating in a research report on Tuesday, September 9th. Weiss Ratings restated a “hold (c+)” rating on shares of Salesforce in a research report on Saturday, September 27th. Finally, Bank of America reduced their price target on shares of Salesforce from $350.00 to $325.00 and set a “buy” rating for the company in a research report on Tuesday, August 26th. Twenty-six research analysts have rated the stock with a Buy rating, eleven have assigned a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat, Salesforce has a consensus rating of “Moderate Buy” and a consensus target price of $332.58.

Insider Activity at Salesforce

In other Salesforce news, Director David Blair Kirk bought 3,400 shares of Salesforce stock in a transaction on Tuesday, September 9th. The shares were bought at an average cost of $254.66 per share, for a total transaction of $865,844.00. Following the acquisition, the director directly owned 3,824 shares in the company, valued at $973,819.84. This represents a 801.89% increase in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, CEO Marc Benioff sold 2,250 shares of the stock in a transaction that occurred on Monday, August 4th. The stock was sold at an average price of $252.42, for a total transaction of $567,945.00. Following the sale, the chief executive officer owned 11,911,571 shares in the company, valued at approximately $3,006,718,751.82. This trade represents a 0.02% decrease in their ownership of the stock. The disclosure for this sale can be found here. Over the last 90 days, insiders sold 78,750 shares of company stock worth $19,679,535. Company insiders own 3.00% of the company’s stock.

Salesforce Stock Performance

Salesforce stock opened at $239.91 on Wednesday. The firm has a 50 day simple moving average of $245.62 and a 200-day simple moving average of $259.67. Salesforce Inc. has a 1-year low of $226.48 and a 1-year high of $369.00. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.12 and a quick ratio of 1.12. The stock has a market cap of $228.40 billion, a price-to-earnings ratio of 34.87, a price-to-earnings-growth ratio of 2.12 and a beta of 1.19.

Salesforce (NYSE:CRM) last issued its quarterly earnings data on Wednesday, September 3rd. The CRM provider reported $2.91 EPS for the quarter, topping the consensus estimate of $2.78 by $0.13. Salesforce had a net margin of 16.87% and a return on equity of 13.27%. The firm had revenue of $10.24 billion for the quarter, compared to analyst estimates of $10.14 billion. During the same period in the prior year, the business posted $2.56 EPS. The business’s revenue for the quarter was up 9.8% compared to the same quarter last year. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. On average, analysts expect that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce Announces Dividend

The business also recently disclosed a quarterly dividend, which will be paid on Thursday, October 9th. Stockholders of record on Wednesday, September 17th will be issued a $0.416 dividend. This represents a $1.66 annualized dividend and a dividend yield of 0.7%. The ex-dividend date is Wednesday, September 17th. Salesforce’s dividend payout ratio is currently 24.13%.

Salesforce Company Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.