Simplicity Wealth LLC Grows Stake in Salesforce Inc. $CRM

Simplicity Wealth LLC lifted its stake in Salesforce Inc. (NYSE:CRM) by 10.1% in the 2nd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 6,123 shares of the CRM provider’s stock after purchasing an additional 560 shares during the quarter. Simplicity Wealth LLC’s holdings in Salesforce were worth $1,670,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other institutional investors also recently bought and sold shares of the company. Brighton Jones LLC raised its holdings in Salesforce by 13.7% in the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock worth $8,582,000 after acquiring an additional 3,102 shares during the last quarter. Revolve Wealth Partners LLC increased its holdings in shares of Salesforce by 12.6% in the 4th quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock worth $611,000 after purchasing an additional 205 shares in the last quarter. Bison Wealth LLC lifted its holdings in shares of Salesforce by 9.0% during the fourth quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock valued at $747,000 after purchasing an additional 184 shares in the last quarter. Sovereign Financial Group Inc. boosted its position in shares of Salesforce by 4.9% during the first quarter. Sovereign Financial Group Inc. now owns 1,251 shares of the CRM provider’s stock valued at $336,000 after buying an additional 58 shares during the last quarter. Finally, Sivia Capital Partners LLC increased its holdings in Salesforce by 15.3% in the 1st quarter. Sivia Capital Partners LLC now owns 2,852 shares of the CRM provider’s stock worth $765,000 after buying an additional 378 shares in the last quarter. 80.43% of the stock is owned by hedge funds and other institutional investors.

Insider Activity at Salesforce

In related news, Director David Blair Kirk acquired 3,400 shares of the business’s stock in a transaction on Tuesday, September 9th. The stock was acquired at an average cost of $254.66 per share, with a total value of $865,844.00. Following the acquisition, the director directly owned 3,824 shares in the company, valued at $973,819.84. This represents a 801.89% increase in their position. The transaction was disclosed in a filing with the SEC, which is available through this link. Also, CEO Marc Benioff sold 2,250 shares of the business’s stock in a transaction on Friday, August 1st. The stock was sold at an average price of $251.94, for a total transaction of $566,865.00. Following the completion of the transaction, the chief executive officer directly owned 11,911,571 shares in the company, valued at $3,001,001,197.74. This trade represents a 0.02% decrease in their position. The disclosure for this sale can be found here. Insiders sold a total of 78,750 shares of company stock valued at $19,747,868 over the last 90 days. 3.00% of the stock is currently owned by corporate insiders.

Analyst Upgrades and Downgrades

A number of analysts have recently commented on CRM shares. Robert W. Baird reduced their price target on shares of Salesforce from $365.00 to $325.00 and set an “outperform” rating for the company in a research note on Thursday, September 4th. JPMorgan Chase & Co. cut their price objective on Salesforce from $380.00 to $365.00 and set an “overweight” rating for the company in a report on Thursday, September 4th. Canaccord Genuity Group reduced their price target on shares of Salesforce from $350.00 to $300.00 and set a “buy” rating for the company in a research report on Thursday, September 4th. Sanford C. Bernstein dropped their price objective on shares of Salesforce from $255.00 to $221.00 and set an “underperform” rating on the stock in a report on Thursday, September 4th. Finally, Stifel Nicolaus reduced their target price on shares of Salesforce from $375.00 to $325.00 and set a “buy” rating for the company in a report on Wednesday, August 13th. Twenty-six research analysts have rated the stock with a Buy rating, eleven have given a Hold rating and one has given a Sell rating to the company. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average price target of $332.58.

Salesforce Stock Performance

Shares of NYSE CRM opened at $240.25 on Monday. The stock has a market cap of $228.72 billion, a PE ratio of 34.92, a price-to-earnings-growth ratio of 2.08 and a beta of 1.19. Salesforce Inc. has a 1 year low of $226.48 and a 1 year high of $369.00. The firm has a fifty day moving average price of $246.66 and a 200-day moving average price of $260.05. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.12 and a quick ratio of 1.12.

Salesforce (NYSE:CRM) last issued its earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share for the quarter, topping the consensus estimate of $2.78 by $0.13. Salesforce had a net margin of 16.87% and a return on equity of 13.27%. The company had revenue of $10.24 billion during the quarter, compared to the consensus estimate of $10.14 billion. During the same quarter in the prior year, the firm posted $2.56 EPS. Salesforce’s quarterly revenue was up 9.8% compared to the same quarter last year. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. Equities analysts anticipate that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The firm also recently declared a quarterly dividend, which will be paid on Thursday, October 9th. Investors of record on Wednesday, September 17th will be issued a $0.416 dividend. The ex-dividend date of this dividend is Wednesday, September 17th. This represents a $1.66 dividend on an annualized basis and a yield of 0.7%. Salesforce’s payout ratio is currently 24.13%.

About Salesforce

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.