Roku (NASDAQ:ROKU) Trading Down 0% – Should You Sell?

Shares of Roku, Inc. (NASDAQ:ROKU) traded down 0% on Monday . The stock traded as low as $67.33 and last traded at $67.76. 604,872 shares were traded during mid-day trading, a decline of 84% from the average session volume of 3,704,999 shares. The stock had previously closed at $67.78.

Analyst Upgrades and Downgrades

Several equities research analysts have recently weighed in on the company. JMP Securities increased their price target on Roku from $95.00 to $115.00 and gave the company a “market outperform” rating in a research note on Friday, February 14th. UBS Group raised their target price on Roku from $73.00 to $90.00 and gave the stock a “neutral” rating in a research note on Friday, February 14th. Moffett Nathanson upgraded Roku from a “sell” rating to a “neutral” rating and set a $70.00 price target on the stock in a report on Tuesday, March 4th. Citigroup increased their price target on Roku from $70.00 to $103.00 and gave the stock a “neutral” rating in a report on Thursday, February 20th. Finally, Pivotal Research upgraded Roku from a “hold” rating to a “buy” rating and increased their price target for the stock from $65.00 to $125.00 in a report on Friday, February 14th. One investment analyst has rated the stock with a sell rating, seven have issued a hold rating, fourteen have assigned a buy rating and two have issued a strong buy rating to the company’s stock. Based on data from MarketBeat, Roku has a consensus rating of “Moderate Buy” and an average target price of $96.71.

Roku Price Performance

The company has a market cap of $10.25 billion, a P/E ratio of -79.09 and a beta of 2.12. The company has a 50 day moving average of $81.73 and a 200-day moving average of $77.12.

Roku (NASDAQ:ROKU) last posted its quarterly earnings data on Thursday, February 13th. The company reported ($0.24) earnings per share (EPS) for the quarter, beating the consensus estimate of ($0.44) by $0.20. Roku had a negative return on equity of 5.34% and a negative net margin of 3.15%. The company had revenue of $1.20 billion during the quarter, compared to analyst estimates of $1.15 billion. Research analysts anticipate that Roku, Inc. will post -0.3 EPS for the current year.

Insiders Place Their Bets

In other news, CEO Anthony J. Wood sold 25,000 shares of the business’s stock in a transaction dated Friday, January 10th. The stock was sold at an average price of $79.77, for a total value of $1,994,250.00. Following the completion of the sale, the chief executive officer now owns 26,538 shares of the company’s stock, valued at approximately $2,116,936.26. The trade was a 48.51 % decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Also, CFO Dan Jedda sold 1,000 shares of the business’s stock in a transaction dated Wednesday, January 15th. The shares were sold at an average price of $77.18, for a total value of $77,180.00. Following the completion of the sale, the chief financial officer now directly owns 63,555 shares of the company’s stock, valued at approximately $4,905,174.90. This trade represents a 1.55 % decrease in their position. The disclosure for this sale can be found here. Insiders sold a total of 92,308 shares of company stock valued at $8,213,436 over the last 90 days. Insiders own 13.98% of the company’s stock.

Institutional Inflows and Outflows

A number of hedge funds have recently bought and sold shares of ROKU. Apollon Wealth Management LLC increased its holdings in Roku by 54.5% during the 3rd quarter. Apollon Wealth Management LLC now owns 5,690 shares of the company’s stock valued at $425,000 after purchasing an additional 2,006 shares during the period. Harbour Investments Inc. increased its holdings in Roku by 12.4% during the 3rd quarter. Harbour Investments Inc. now owns 3,489 shares of the company’s stock valued at $260,000 after purchasing an additional 385 shares during the period. KBC Group NV increased its holdings in Roku by 42.1% during the 3rd quarter. KBC Group NV now owns 19,801 shares of the company’s stock valued at $1,479,000 after purchasing an additional 5,871 shares during the period. Swiss National Bank increased its holdings in Roku by 1.3% during the 3rd quarter. Swiss National Bank now owns 376,800 shares of the company’s stock valued at $28,132,000 after purchasing an additional 5,000 shares during the period. Finally, Aviance Capital Partners LLC increased its holdings in Roku by 68.0% during the 3rd quarter. Aviance Capital Partners LLC now owns 13,356 shares of the company’s stock valued at $997,000 after purchasing an additional 5,405 shares during the period. Hedge funds and other institutional investors own 86.30% of the company’s stock.

Roku Company Profile

Roku, Inc, together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls.