WPP (LON:WPP) Trading Down 15.8% – Here’s Why

Shares of WPP plc (LON:WPP) fell 15.8% during mid-day trading on Thursday . The company traded as low as GBX 616.60 ($7.82) and last traded at GBX 648.87 ($8.23). 10,108,823 shares changed hands during trading, an increase of 294% from the average session volume of 2,562,713 shares. The stock had previously closed at GBX 770.20 ($9.77).

Analysts Set New Price Targets

Separately, JPMorgan Chase & Co. cut their target price on WPP from GBX 1,040 ($13.19) to GBX 960 ($12.18) and set a “neutral” rating on the stock in a research report on Tuesday, January 7th.

WPP Trading Down 15.8 %

The firm has a market cap of £6.99 billion, a P/E ratio of 34.28, a P/E/G ratio of 13.47 and a beta of 1.13. The company’s 50 day simple moving average is GBX 775.33 and its 200-day simple moving average is GBX 783.46. The company has a quick ratio of 0.89, a current ratio of 0.89 and a debt-to-equity ratio of 215.67.

WPP (LON:WPP) last posted its quarterly earnings data on Thursday, February 27th. The company reported GBX 50.30 ($0.64) earnings per share (EPS) for the quarter. WPP had a return on equity of 5.92% and a net margin of 1.37%. As a group, research analysts predict that WPP plc will post 81.6125654 earnings per share for the current fiscal year.

Insider Activity

In other news, insider Joanne Wilson sold 8,794 shares of WPP stock in a transaction that occurred on Monday, December 2nd. The shares were sold at an average price of GBX 860 ($10.91), for a total transaction of £75,628.40 ($95,914.27). Insiders own 0.22% of the company’s stock.

About WPP

WPP is the creative transformation company, using the power of creativity to build better futures for our people, planet, clients and communities.

At WPP we’re reinventing creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology for clients.