StockNews.com Initiates Coverage on comScore (NASDAQ:SCOR)

Stock analysts at StockNews.com assumed coverage on shares of comScore (NASDAQ:SCOR) in a research report issued to clients and investors on Thursday. The firm set a “hold” rating on the stock.

comScore Stock Down 0.4 %

comScore stock opened at $6.68 on Thursday. The company’s 50-day moving average price is $6.71 and its 200-day moving average price is $8.59. The company has a market cap of $32.67 million, a PE ratio of -0.31 and a beta of 1.13. comScore has a twelve month low of $4.89 and a twelve month high of $20.97.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.