Insider Buying: Better Choice Company Inc. (NASDAQ:BTTR) Director Buys $100,005.84 in Stock

Better Choice Company Inc. (NASDAQ:BTTR) Director Lionel F. Conacher purchased 8,418 shares of the stock in a transaction dated Thursday, February 1st. The stock was purchased at an average cost of $11.88 per share, for a total transaction of $100,005.84. Following the completion of the purchase, the director now directly owns 32,232 shares of the company’s stock, valued at approximately $382,916.16. The trade was a 35.35 % increase in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website.

Better Choice Trading Down 8.4 %

BTTR stock opened at $2.39 on Friday. The firm has a 50-day moving average of $2.02 and a two-hundred day moving average of $2.63. The company has a market cap of $4.62 million, a price-to-earnings ratio of -0.12 and a beta of 0.73. Better Choice Company Inc. has a 12 month low of $1.58 and a 12 month high of $16.28.

Analyst Ratings Changes

Separately, ThinkEquity initiated coverage on shares of Better Choice in a research note on Monday, September 16th. They set a “buy” rating and a $10.00 target price on the stock.

Institutional Inflows and Outflows

An institutional investor recently bought a new position in Better Choice stock. Sanctuary Advisors LLC acquired a new position in shares of Better Choice Company Inc. (NASDAQ:BTTR) in the third quarter, according to its most recent Form 13F filing with the SEC. The firm acquired 14,823 shares of the company’s stock, valued at approximately $31,000. Sanctuary Advisors LLC owned about 0.77% of Better Choice at the end of the most recent quarter. Hedge funds and other institutional investors own 12.64% of the company’s stock.

Better Choice Company Profile

Better Choice Company Inc operates as a pet health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, and chews.