Critical Survey: Rooshine (RSAU) and Its Competitors

Rooshine (OTCMKTS:RSAU) is one of 27 public companies in the “Help supply services” industry, but how does it weigh in compared to its rivals? We will compare Rooshine to related businesses based on the strength of its dividends, profitability, analyst recommendations, institutional ownership, valuation, earnings and risk.

Earnings and Valuation

This table compares Rooshine and its rivals revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Rooshine	$150,000.00	-$670,000.00	-16.26
Rooshine Competitors	$3.25 billion	$57.23 million	11.26

Rooshine’s rivals have higher revenue and earnings than Rooshine. Rooshine is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Insider and Institutional Ownership

59.0% of shares of all “Help supply services” companies are held by institutional investors. 18.2% of shares of all “Help supply services” companies are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Analyst Recommendations

This is a summary of current ratings and recommmendations for Rooshine and its rivals, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rooshine	0	0	0	0	N/A
Rooshine Competitors	74	527	1060	104	2.68

As a group, “Help supply services” companies have a potential upside of 23.74%. Given Rooshine’s rivals higher probable upside, analysts clearly believe Rooshine has less favorable growth aspects than its rivals.

Risk and Volatility

Rooshine has a beta of 0.13, meaning that its stock price is 87% less volatile than the S&P 500. Comparatively, Rooshine’s rivals have a beta of 1.11, meaning that their average stock price is 11% more volatile than the S&P 500.

Profitability

This table compares Rooshine and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Rooshine	N/A	N/A	N/A
Rooshine Competitors	1.11%	20.77%	5.06%

Summary

Rooshine rivals beat Rooshine on 10 of the 10 factors compared.

Rooshine Company Profile

Choose Rain, Inc. collects, purifies, and filters rainwater into bottled drinking water. It serves its water to art shows, business meetings, college reunions, conventions, family reunions, festivals, golf tournaments, high school reunions, parades, parties/weddings, and sporting events. The company offers products through stores, small boutique locations, and its online store. The company was incorporated in 1998 and is based in Ormond Beach, Florida.