The Trade Desk (NASDAQ: TTD) and Points International (NASDAQ:PCOM) are both computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their risk, dividends, analyst recommendations, institutional ownership, valuation, earnings and profitability.
This table compares The Trade Desk and Points International’s net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
|The Trade Desk||13.92%||26.34%||9.17%|
Valuation & Earnings
This table compares The Trade Desk and Points International’s top-line revenue, earnings per share (EPS) and valuation.
|Gross Revenue||Price/Sales Ratio||EBITDA||Earnings Per Share||Price/Earnings Ratio|
|The Trade Desk||$251.52 million||10.36||$64.25 million||$0.84||76.06|
|Points International||$332.82 million||0.48||$9.00 million||($0.11)||-98.18|
The Trade Desk has higher revenue, but lower earnings than Points International. Points International is trading at a lower price-to-earnings ratio than The Trade Desk, indicating that it is currently the more affordable of the two stocks.
This is a summary of current recommendations for The Trade Desk and Points International, as provided by MarketBeat.com.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
|The Trade Desk||0||1||8||0||2.89|
The Trade Desk presently has a consensus price target of $65.22, indicating a potential upside of 2.09%. Points International has a consensus price target of $13.50, indicating a potential upside of 25.00%. Given Points International’s stronger consensus rating and higher possible upside, analysts clearly believe Points International is more favorable than The Trade Desk.
Institutional and Insider Ownership
62.8% of The Trade Desk shares are held by institutional investors. Comparatively, 37.4% of Points International shares are held by institutional investors. 26.9% of The Trade Desk shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
The Trade Desk beats Points International on 10 of the 13 factors compared between the two stocks.
The Trade Desk Company Profile
The Trade Desk, Inc. is a technology company. The Company provides a self-service platform that enables clients to purchase and manage digital advertising campaigns across various advertising formats, including display, video and social, and on a range of devices, including computers, mobile devices and connected television. Its platform enables a media planner or buyer at an advertising agency to purchase digital media programmatically on various media exchanges and sell-side platforms; acquire and use third-party data to optimize and measure digital advertising campaigns; deploy their, or their client’s, own first-party data in order to optimize campaign efficacy; link digital campaigns to offline sales results or other business objectives; access other services, such as its data management platform and publisher management platform marketplace, and use its user interface and application programming interfaces (APIs) to build their own technology on top of the Company’s platform.
Points International Company Profile
Points International Ltd. (Points) provides a range of e-commerce and technology services to loyalty program operators using a common infrastructure. These services include a range of white label or private branded e-commerce services (Loyalty Currency Services) that enable the sale of loyalty currencies (such as frequent flyer miles, hotel points and credit card points), both retail and wholesale, and support the loyalty program consumer offerings and their back end operations. The Company offers the consumer-focused Points Loyalty Wallet that allows users to track, manage and access multiple loyalty rewards programs through the Points.com Website. It also offers Points Travel, which is private label travel e-commerce platform designed specifically for the loyalty industry. The Company operates the PointsHound.com Website, a hotel booking engine and loyalty currency aggregator built specifically for frequent travelers.
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