The Rubicon Project (RUBI) Getting Somewhat Favorable Media Coverage, Study Shows

News coverage about The Rubicon Project (NYSE:RUBI) has been trending somewhat positive on Thursday, Accern Sentiment reports. The research firm identifies positive and negative press coverage by reviewing more than 20 million news and blog sources. Accern ranks coverage of public companies on a scale of negative one to positive one, with scores closest to one being the most favorable. The Rubicon Project earned a news sentiment score of 0.05 on Accern’s scale. Accern also assigned press coverage about the software maker an impact score of 68 out of 100, indicating that recent press coverage is likely to have an impact on the stock’s share price in the next few days.

Here are some of the news stories that may have impacted Accern Sentiment’s rankings:

RUBI has been the topic of a number of recent analyst reports. B. Riley reissued a “neutral” rating and issued a $5.50 target price on shares of The Rubicon Project in a research report on Thursday, May 4th. TheStreet cut The Rubicon Project from a “c” rating to a “d” rating in a research report on Monday, April 17th. Zacks Investment Research cut The Rubicon Project from a “buy” rating to a “hold” rating in a report on Friday, July 14th. Royal Bank Of Canada reissued a “hold” rating and issued a $6.00 price target on shares of The Rubicon Project in a report on Monday, June 5th. Finally, ValuEngine downgraded The Rubicon Project from a “hold” rating to a “sell” rating in a research note on Friday, June 2nd. Four investment analysts have rated the stock with a sell rating, fourteen have given a hold rating and one has assigned a buy rating to the company. The stock presently has a consensus rating of “Hold” and a consensus price target of $8.49.

The Rubicon Project (RUBI) opened at 5.17 on Thursday. The firm’s market cap is $250.41 million. The firm’s 50 day moving average price is $5.25 and its 200-day moving average price is $6.50. The Rubicon Project has a 52 week low of $4.61 and a 52 week high of $14.54.

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About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

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