Harley-Davidson, Inc. (HOG) Cut to “Market Perform” at Sanford C. Bernstein

Harley-Davidson, Inc. (NYSE:HOG) was downgraded by analysts at Sanford C. Bernstein from an “outperform” rating to a “market perform” rating in a note issued to investors on Wednesday, July 12th, MarketBeat.com reports. They currently have a $55.00 price target on the stock. Sanford C. Bernstein’s price objective would indicate a potential upside of 15.04% from the company’s current price.

Several other equities research analysts have also weighed in on the company. Stifel Nicolaus reiterated a “hold” rating and issued a $63.00 price objective (up from $58.00) on shares of Harley-Davidson in a research note on Friday, April 14th. Deutsche Bank AG reiterated a “hold” rating and issued a $50.00 price objective (down from $52.00) on shares of Harley-Davidson in a research note on Thursday, April 20th. Jefferies Group LLC restated a “hold” rating and set a $49.00 price target on shares of Harley-Davidson in a research report on Tuesday, July 4th. Goldman Sachs Group, Inc. (The) restated a “neutral” rating and set a $54.00 price target on shares of Harley-Davidson in a research report on Tuesday, April 18th. Finally, Tigress Financial restated a “buy” rating on shares of Harley-Davidson in a research report on Friday, March 17th. Two investment analysts have rated the stock with a sell rating, nineteen have given a hold rating and four have issued a buy rating to the company’s stock. Harley-Davidson currently has an average rating of “Hold” and a consensus target price of $54.83.

Harley-Davidson (NYSE:HOG) opened at 47.81 on Wednesday. The firm has a market cap of $8.34 billion, a price-to-earnings ratio of 14.00 and a beta of 0.84. Harley-Davidson has a 52-week low of $46.00 and a 52-week high of $63.40. The company’s 50-day moving average price is $51.75 and its 200-day moving average price is $55.88.

Harley-Davidson (NYSE:HOG) last released its quarterly earnings data on Tuesday, July 18th. The company reported $1.48 earnings per share for the quarter, beating the consensus estimate of $1.38 by $0.10. Harley-Davidson had a return on equity of 30.51% and a net margin of 12.30%. The company had revenue of $1.58 billion for the quarter, compared to analyst estimates of $1.60 billion. During the same period in the prior year, the company posted $1.55 EPS. The company’s revenue was down 5.6% compared to the same quarter last year. Analysts predict that Harley-Davidson will post $3.39 EPS for the current year.

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Several hedge funds and other institutional investors have recently bought and sold shares of HOG. FMR LLC increased its position in Harley-Davidson by 233.2% in the fourth quarter. FMR LLC now owns 575,566 shares of the company’s stock worth $33,578,000 after buying an additional 402,811 shares during the period. LS Investment Advisors LLC increased its position in Harley-Davidson by 8.3% in the first quarter. LS Investment Advisors LLC now owns 20,571 shares of the company’s stock worth $1,245,000 after buying an additional 1,568 shares during the period. Edgestream Partners L.P. bought a new position in Harley-Davidson during the first quarter worth $257,000. SeaBridge Investment Advisors LLC increased its position in Harley-Davidson by 31.7% in the second quarter. SeaBridge Investment Advisors LLC now owns 121,818 shares of the company’s stock worth $6,581,000 after buying an additional 29,310 shares during the period. Finally, Kentucky Retirement Systems bought a new position in Harley-Davidson during the fourth quarter worth $748,000. 85.14% of the stock is currently owned by institutional investors.

About Harley-Davidson

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

Analyst Recommendations for Harley-Davidson (NYSE:HOG)

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